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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

This course will help the candidates in understanding how consumers purchase, select, use, and dispose of products and services, for any marketer knowing this is necessary for managing the marketing function in a successful manner. The concepts covered under this course are from different disciplines such as economics, anthropology, and psychology and these concepts will be examined in this course.

The course Behaviour and Analysis Buyer is developed by Curtin University and is an instructor-led course. The contents covered under this course are consumer behaviour, market segmentation, e-commerce buying behaviour, online technologies in modern marketing, consumer decision making, product positioning, consumer perception process, sensory marketing, motivational drivers influencing behaviour, Persuasion techniques, Gender stereotypes, Ideals of beauty, cultural and social environments affect on behaviour.

The candidates will learn the decision-making processes under consumption behaviour in various buying situations while will help the candidates to develop their ability to use marketing processes at an advanced level. Candidates will have to complete MKT1x and MKT2x before applying for this course.

This course is a part of Curtin X MicroMasters Credential in Marketing in the Digital world designed to teach the critical skills required to grow in this field. The candidates will have to successfully complete all five courses and get certified to be able to qualify for the MicroMasters Credential.

The Highlights

E-learning
Instructor-led learning
Duration of 12 weeks
8-10 hours of effort a week
Advanced level
Free of cost
English language
Certification by edx
Developed by Curtin University
Enhance job prospects

Programme Offerings

videos
tests

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 16524	yes	Curtin University, Perth

Following are the fee details of the course. Kindly check below:

For auditing the course it is free of cost
For a verified track, the fee to be paid is Rs. 16,524

Fee details for Behaviour and Analysis Buyer

Total Fees	Amount
Auditing the course	Free
Verified track	Rs. 16,524

Eligibility Criteria

Note: Candidates from around the globe can apply for this course except the Crimea region of Ukraine, Iran, and Cuba because the U.S. sanctions won’t allow us to offer this course in these countries or regions.

Education

The candidates will have to complete MKT1x and MKT2x offered by edX as a prerequisite before enrolling for the course.

Certification Qualifying Details

Candidates who desire to get the certificate will have to upgrade themselves by paying the amount as mentioned and complete the syllabus.

What you will learn

Marketing skills

After completion of the course Behaviour and Analysis Buyer candidates will be able to learn:

Understand the basic consumer behaviour, market segmentation and concepts such as consumer wants and needs; they will also be familiar with the psychological approach of understanding consumer behaviour.
Learn e-commerce buying behaviour regarding how buyers behave in an online environment and learn about online technologies in modern marketing
Understand consumer decision making such as individual decision-making processes to see whether they take rational decisions
Learn product positioning, memory, and basic cognitive processes and how they shape consumer decision-making
Understand unconscious thought, consumer perception process, sensory marketing, subliminal and semiotics advertising techniques.
Understand how attitudes are formed and changed, along with attitude development, the nature of attitudes and persuasion techniques.
Learn the ways in which consumers' ethical concerns regarding business practices will influence their buying behaviour.

Who it is for

Marketing ManagerMarketing Executive

Candidates for whom this course is suitable are mentioned below:

Anyone interested in learning the contents covered under this course.
Candidates looking to work in the field of marketing.
Candidates looking to learn a new skill.

Application Details

Candidates looking to take up the course Behaviour and Analysis Buyer have to follow the steps given below:

Step 1: Visit the course website https://www.edx.org/course/buyer-behaviour-and-analysis

Step 2: Click on the “Enroll” after logging on to the course website.

Step 3: Sign up if it’s your first time on edX or login if you are a registered candidate.

Step 4: Candidates can choose between auditing the course for free or they can choose the verified track by paying the course fee.

Step 5: If they choose to audit the course the candidates can start off if the course has started and those who choose a verified track will have to select the desired payment method and fill in the mentioned billing details and order.

The Syllabus

Instructors

Curtin University, Perth Frequently Asked Questions (FAQ's)

1: Is the course self-paced?

The candidates who take up the course will be learning at an instructor-led pace as per the course schedule.

2: Will the candidates require prior knowledge?

Those candidates interested in this course should complete MKT1x and MKT2x before starting this course.

3: Who teaches this course?

The instructor for this course is senior lecturer in the school of marketing at Curtin University.

4: How does this course improve my job prospects?

Candidates under the verified track after completing the course will receive a certificate with the instructor’s signature and can be added to their resume or CV and also shared on LinkedIn which will improve their job prospects.

5: Will I be able to share the course certificate on LinkedIn?

Candidates completing the course through the verified track will be eligible to receive a certificate which is not only shareable on LinkedIn, but on Facebook, E-mail, and Twitter as well.

6: Which institution is offering the course?

The course is offered by Curtin University and offered on the edX website and is taught by one of the lecturers in the school of marketing under this University.

7: What will be the duration of the course?

The course will be for a total of 12 weeks and will require the candidates to put in 8-10 hours per week.

8: Are the course contents in English?

The contents of this course are in English and the video lectures are also in English. Candidates applying for this course will require basic knowledge of English.