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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
This course will help the candidates in understanding how consumers purchase, select, use, and dispose of products and services, for any marketer knowing this is necessary for managing the marketing function in a successful manner. The concepts covered under this course are from different disciplines such as economics, anthropology, and psychology and these concepts will be examined in this course.
The course Behaviour and Analysis Buyer is developed by Curtin University and is an instructor-led course. The contents covered under this course are consumer behaviour, market segmentation, e-commerce buying behaviour, online technologies in modern marketing, consumer decision making, product positioning, consumer perception process, sensory marketing, motivational drivers influencing behaviour, Persuasion techniques, Gender stereotypes, Ideals of beauty, cultural and social environments affect on behaviour.
The candidates will learn the decision-making processes under consumption behaviour in various buying situations while will help the candidates to develop their ability to use marketing processes at an advanced level. Candidates will have to complete MKT1x and MKT2x before applying for this course.
This course is a part of Curtin X MicroMasters Credential in Marketing in the Digital world designed to teach the critical skills required to grow in this field. The candidates will have to successfully complete all five courses and get certified to be able to qualify for the MicroMasters Credential.
The Highlights
- E-learning
- Instructor-led learning
- Duration of 12 weeks
- 8-10 hours of effort a week
- Advanced level
- Free of cost
- English language
- Certification by edx
- Developed by Curtin University
- Enhance job prospects
Programme Offerings
- videos
- 2 practice tests
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Curtin University, Perth |
Eligibility Criteria
Note: Candidates from around the globe can apply for this course except the Crimea region of Ukraine, Iran, and Cuba because the U.S. sanctions won’t allow us to offer this course in these countries or regions.
Education
The candidates will have to complete MKT1x and MKT2x offered by edX as a prerequisite before enrolling for the course.
Certification Qualifying Details
Candidates who desire to get the certificate will have to upgrade themselves by paying the amount as mentioned and complete the syllabus.
What you will learn
After completion of the course Behaviour and Analysis Buyer candidates will be able to learn:
- Understand the basic consumer behaviour, market segmentation and concepts such as consumer wants and needs; they will also be familiar with the psychological approach of understanding consumer behaviour.
- Learn e-commerce buying behaviour regarding how buyers behave in an online environment and learn about online technologies in modern marketing
- Understand consumer decision making such as individual decision-making processes to see whether they take rational decisions
- Learn product positioning, memory, and basic cognitive processes and how they shape consumer decision-making
- Understand unconscious thought, consumer perception process, sensory marketing, subliminal and semiotics advertising techniques.
- Understand how attitudes are formed and changed, along with attitude development, the nature of attitudes and persuasion techniques.
- Learn the ways in which consumers' ethical concerns regarding business practices will influence their buying behaviour.
Who it is for
Candidates for whom this course is suitable are mentioned below:
- Anyone interested in learning the contents covered under this course.
- Candidates looking to work in the field of marketing.
- Candidates looking to learn a new skill.
Application Details
Candidates looking to take up the course Behaviour and Analysis Buyer have to follow the steps given below:
Step 1: Visit the course website https://www.edx.org/learn/marketing-analytics/curtin-university-buyer-behaviour-and-analysis
Step 2: Click on the “Enrol” after logging on to the course website.
Step 3: Sign up if it’s your first time on edX or login if you are a registered candidate.
Step 4: Candidates can choose between auditing the course for free or they can choose the verified track by paying the course fee.
Step 5: If they choose to audit the course the candidates can start off if the course has started and those who choose a verified track will have to select the desired payment method and fill in the mentioned billing details and order.
The Syllabus
- Basic consumer behaviour concepts such as consumer needs and wants and market segmentation, as well as a psychological approach to understanding consumer behaviour
- How cultural diversity and differences influence the way that consumers make decisions
- Individual decision-making processes to understand if consumers make rational decisions, or if there are systematic biases in the ways people make decisions
- How buyers behave in an online environment and identifying online technologies within modern marketing
- The consumer perception process, sensory marketing, semiotics and subliminal advertising techniques
- How basic cognitive processes (e.g., attention, learning and memory, self-control, and emotions) shape consumer decision-making
- The motivational drivers towards behaviour and involvement with the product, the marketing message, and purchase situation
- The nature of attitudes, attitude development and persuasion techniques
- The consumer's self-concept, gender identity, ideals of beauty and body decoration or mutilation
- How consumers' ethical concerns about business practices influence their purchase behaviour