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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Researchers and marketers have long been exploring the secrets of persuading customers to buy their services/products. However, these mysteries aren’t easily discovered, and the mismatch between a customer’s attitude and their actual purchase behaviour is a grave concern too.

Thus, better market research methods are needed to interpret a consumer’s mind. The Consumer Behaviour & Neuroscience course discusses this topic by addressing neuroscience applications and concepts and how they will shape future marketing practices.

The Consumer Behaviour & Neuroscience training by IIM Indore introduces the emerging consumer neuroscience field and neuroscience’s applications in marketing. It also explains the old vs new paradigm and how consumers behave in marketplaces. Undertaking this programme, you will also learn neuroscience techniques and the tools involved in consumer neuroscience.

Besides, the Consumer Behaviour & Neuroscience programme provides both theoretical and practical learning via case discussions, lectures, and interactive exercises. IIM Indore’s Prof. Sabita Mahapatra teaches the course, and hence, you can rest assured of receiving proper mentorship and real-world insights.

The Highlights

Lectures
Case study discussions
Interactive exercises
Skilled programme coordinator
Indian Institute of Management, Indore’s offering
Executive Education Alumni status
Accredited by AMBA, AACSB, and EFMD EQUIS
Comprehensive course material
Participation certificate

Programme Offerings

IIMI’s faculty
Short-term curriculum
online programme
Interactive Exercises
Case Discussions
Lectures
Multiple accreditations
IIM Indore Executive Education Alumni Status

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

The Consumer Behaviour & Neuroscience training fee is Rs. 36,000.
Additional GST will be applicable.
You can pay the fee via an electronic fund transfer or through the course website’s online payment portal.

Consumer Behaviour & Neuroscience course fee structure

Course	Fees
Consumer Behaviour & Neuroscience	Rs. 36,000 + GST

Eligibility Criteria

Once you attend the Consumer Behaviour & Neuroscience course, you will receive IIMI’s certificate of participation.

What you will learn

Marketing skills

The Consumer Behaviour & Neuroscience course syllabus aims to hone your skills and expertise in: -

Consumer emotions
Applications and tools of consumer neuroscience
Neuroscience of consumer decision-making
Neuroscience techniques
Consumer psychology

Who it is for

Sales ManagerMarketing Manager

The Consumer Behaviour & Neuroscience training is ideal for middle and senior-level marketing and sales managers from the following areas: -

FMCG
Consumer Durables and Nondurables
Health
Hospitality
Entertainment
Financial
Ecommerce
Retail
Services

Admission Details

View the Consumer Behaviour & Neuroscience online course by visiting the link - https://www.iimidr.ac.in/mdp-calendar/consumer-behaviour-neuroscience-2/
Scroll down to locate the ‘Apply Online’ button and click on it.
You will see the nomination form on-screen. Fill up the details and tap the ‘Submit button.
Pay the programme fee 15 days before course commencement.
Once the payment is processed, and your nomination is accepted, IIM Indore’s officials will contact you.

Application Details

To join the Consumer Behaviour & Neuroscience programme by IIMI, you must first submit your online nomination form. Here, you must fill in details like your full name, designation, mailing address, office, and residential contact number, fax number, email address, and alternate email ID.

Plus, you must select your qualifications, work experience, participation type and provide your organisation’s name. The form will also need your payment details, i.e., transfer data, transaction ID/UTR number, amount, and remitter bank name.

The Syllabus

IIM Indore Frequently Asked Questions (FAQ's)

1: Will this course teach me about the tools used for consumer neuroscience?

Yes. The Consumer Behaviour & Neuroscience course explains the applications and tools of consumer neuroscience.

2: How can I pay the fee online?

To pay the course fee online, visit https://www.iimidr.ac.in/mdp-calendar/consumer-behaviour-neuroscience-2/ and use the online payment portal when available.

3: When will I be eligible for the certificate?

IIM Indore offers participation certificates. You’ll be eligible for it as soon as you attend the curriculum.

4: How can I contact the MDP office for enquiries?

You can mail them at mdp@iimidr.ac.in.

5: Can I attend the programme at IIM Indore?

No. This is a 100% online course.