Customer Centricity and Value Creation
Unlock extraordinary value for your business by taking up the Customer Centricity and Value Creation programme by ISB. It is a four weeks online course.
Online
4 Weeks
75,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation.
Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.
Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.
The Highlights
- Online course
- Executive education course in management
- Course completion certificate
- Industry-expert instructor
- Research-based teaching
- Group discussions
- Case reviews
- Peer networking
- Alumni networking
- Live virtual classes
- Career-focused learning
- Four-week course
Programme Offerings
- group discussions
- Case Reviews
- Peer Networking
- Career-focused learning
- completion certificate
- Live Virtual Classrooms
- Research-based Training
- Global Faculty
- Advanced Curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | ISB Hyderabad |
Customer Centricity and Value Creation course fee structure
Course Name | Amount |
Customer Centricity and Value Creation programme | Rs. 75,000 |
Total fee | Rs. 75,000 |
Eligibility Criteria
Candidates are awarded a certificate on completion of the proposed curriculum.
What you will learn
Learners of the ISB Customer Centricity and Value Creation online programme will be able to do the following on its completion:
- Understand customer-centric approaches to value creation
- Interpret resource centricity
- Implement data-driven decision making
- Use techniques and tools for analytical decision making
- Lineate value creation and customer-centricity
- Discover capabilities through leadership
- Execute results with a customer-driven marketing
Who it is for
ISB’s Customer Centricity and Value Creation course is best suited for:
- CMOS
- Division heads
- Senior business leaders those who seek to develop skills in customer-centricity for expanding businesses
Admission Details
Students interested in pursuing the Customer Centricity and Value Creations course by ISB can apply for the course by following the steps mentioned below:
- Go to the official page of the course at https://www.isb.edu/en/executive-education/online-programmes/customer-centricity-and-value-creation.html and read through the course offerings.
- After understanding the course offerings, click on ‘Apply Now’.
- You will then be taken to an online application page.
- Choose the programme ‘Customer Centricity and Value Creation’ under the index of ‘Programme’.
- Now, fill in details such as full name, mobile number, designation, work experience, etc., in the application form.
- Finally, submit the application form.
Application Details
The details asked during the sign-up process of the ISB Customer Centricity and Value Creation training programme are sufficient to consider an applicant’s interest. Learners need to provide their details, such as their full name, mobile number, designation, and work experience. Also, they need to enter their zip code, country, state, and province, the number of employees in the organisation, industry, seniority, PAN details, and online profile link to register.
The Syllabus
- Customer connection
- The changing consumer landscape
- Insights of consumers
- Marketing decisions setting
- Market-driven enterprises
- Achieve market leadership
- Marketer’s confidence index
- Develop consumer experience vision
- Measure and understand customer value
- Manage consumer expectations
- Customer value propositions
- Deliver an integrated user experience
- Marketing breakthrough products
- New service/product marketing strategies
- Concept marketing process
- Customer value, pricing, and profits
- Key account management
- Fight commoditisation pressures
- Manage consumers for growth and profits
- Effective pricing decisions
- Fight price wars
- Customer promise
- Service, success, and people
- Build customer trust
- Marketing essence
- Improve service quality
- Concepts underlying growth, innovation, and discovery
- DiG simulation workshop
- Driving customer value
- Implications of Consumer Willingness To Pay (WTP)
- Achieve quality growth
- Customer engagement - the ultimate growth driver
- The pillars of value creation
- Align marketing and customer relationships
- Achieve the momentum effect
ISB Hyderabad Frequently Asked Questions (FAQ's)
You will hear from ISB about your application within 24 hours after submitting your application online. It falls under the condition that you submit the application during the weekdays from 9 AM to 5 PM.
There is no fee applicable for the sign-up form. Applications for the course are submitted online. Candidates need to fill in the required details and click submit.
Students may pay their course fees through CC Avenues, DDs, cheques, and other online payment modes.
ISB’s network extends beyond 40,000 members. By completing the Customer Centricity and Value Creation programme by ISB, candidates participate in this exclusive community and build rapport for businesses.
On completion, the certificate is issued under ISB’s Executive Education centre. It is a prestigious B-School that ranks among the best in the world.