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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation.

Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.

Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.

The Highlights

Online course
Executive education course in management
Course completion certificate
Industry-expert instructor
Research-based teaching
Group discussions
Case reviews
Peer networking
Alumni networking
Live virtual classes
Career-focused learning
Four-week course

Programme Offerings

group discussions
Case Reviews
Peer Networking
Career-focused learning
completion certificate
Live Virtual Classrooms
Research-based Training
Global Faculty
Advanced Curriculum

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	ISB Hyderabad

The online Customer Centricity and Value Creation programme is priced at Rs.75,000.
An additional GST at 18 percent is applicable to the final amount.

Customer Centricity and Value Creation course fee structure

Course Name	Fee
Customer Centricity and Value Creation programme	Rs. 75,000
Total fee	Rs. 75,000

Eligibility Criteria

Candidates are awarded a certificate on completion of the proposed curriculum.

What you will learn

LeadershipDecision making skillsMarketing skills

Learners of the ISB Customer Centricity and Value Creation online programme will be able to do the following on its completion:

Understand customer-centric approaches to value creation
Interpret resource centricity
Implement data-driven decision making
Use techniques and tools for analytical decision making
Lineate value creation and customer-centricity
Discover capabilities through leadership
Execute results with a customer-driven marketing

Who it is for

ISB’s Customer Centricity and Value Creation course is best suited for:

CMOS
Division heads
Senior business leaders those who seek to develop skills in customer-centricity for expanding businesses

Admission Details

Students interested in pursuing the Customer Centricity and Value Creations course by ISB can apply for the course by following the steps mentioned below:

Go to the official page of the course at https://www.isb.edu/en/executive-education/online-programmes/customer-centricity-and-value-creation.html and read through the course offerings.
After understanding the course offerings, click on ‘Apply Now’.
You will then be taken to an online application page.
Choose the programme ‘Customer Centricity and Value Creation’ under the index of ‘Programme’.
Now, fill in details such as full name, mobile number, designation, work experience, etc., in the application form.
Finally, submit the application form.

Application Details

The details asked during the sign-up process of the ISB Customer Centricity and Value Creation training programme are sufficient to consider an applicant’s interest. Learners need to provide their details, such as their full name, mobile number, designation, and work experience. Also, they need to enter their zip code, country, state, and province, the number of employees in the organisation, industry, seniority, PAN details, and online profile link to register.

The Syllabus

Customer connection
The changing consumer landscape
Insights of consumers
Marketing decisions setting

Market-driven enterprises
Achieve market leadership
Marketer’s confidence index
Develop consumer experience vision

Measure and understand customer value
Manage consumer expectations
Customer value propositions
Deliver an integrated user experience

Marketing breakthrough products
New service/product marketing strategies
Concept marketing process
Customer value, pricing, and profits

Key account management
Fight commoditisation pressures
Manage consumers for growth and profits
Effective pricing decisions
Fight price wars

Customer promise
Service, success, and people
Build customer trust
Marketing essence
Improve service quality

Concepts underlying growth, innovation, and discovery
DiG simulation workshop
Driving customer value
Implications of Consumer Willingness To Pay (WTP)

Achieve quality growth
Customer engagement - the ultimate growth driver
The pillars of value creation
Align marketing and customer relationships
Achieve the momentum effect

ISB Hyderabad Frequently Asked Questions (FAQ's)

1: How can I confirm my admission into the course?

You will hear from ISB about your application within 24 hours after submitting your application online. It falls under the condition that you submit the application during the weekdays from 9 AM to 5 PM.

2: Is there an application fee to be paid for the Customer Centricity and Value Creation module?

There is no fee applicable for the sign-up form. Applications for the course are submitted online. Candidates need to fill in the required details and click submit.

3: What are the modes of payment available?

Students may pay their course fees through CC Avenues, DDs, cheques, and other online payment modes.

4: How will the alumni network help me with the course?

ISB’s network extends beyond 40,000 members. By completing the Customer Centricity and Value Creation programme by ISB, candidates participate in this exclusive community and build rapport for businesses.

5: Who issues the certificate of completion for the Customer Centricity and Value Creation online course?

On completion, the certificate is issued under ISB’s Executive Education centre. It is a prestigious B-School that ranks among the best in the world.