- Introduction
- Service Industry - Growth and Current Condition
- How are goods different from services?
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The Certified Financial Services Marketing Professional programme makes candidates ready for the marketing of financial services jobs.
This programme evaluates candidates in different fields of service delivery process management, financial management models and analysis, service marketing implementation including knowledge of customer behaviour, marketing and designing of service systems, risk and returns evaluation, effectiveness and efficiency of service, expertise and financial management and analysis techniques.
This Certified Financial Services Marketing Professional programme is planned and taught in a way that the candidates gain access to all the skills, tactics and knowledge required for marketing the financial services.
The curriculum of this programme is designed according to the latest industry trends. This certification can find jobs in MNCs, banks, Private Equity (PE) firms, insurance companies and financial marketing departments of various companies.
Companies specialising in the marketing of financial services always require professional specialists in financial services marketing with skills. For their financial services marketing departments, a variety of insurance companies, banks, private companies, public companies and others require financial services. So, without a doubt, it is clear that the Certified Financial Services Marketing Professional programme will be very useful for candidates.
The highlights
- 100 percent online programme
- Learning under a flexible schedule
- Self-paced learning
- The certificate will be provided by VSkills
Program offerings
- Online learning
- Practice exercises study material
- Hard copy material
- E learning
Course and certificate fees
Fees information
The fee for the Certified Financial Services Marketing Professional programme is Rs. 3,499.
Fee details of the Certified Financial Services Marketing Professional programme
Particulars | Amount |
Programme fee | Rs. 3,499 |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
Candidates will receive access to e-learning and a hard copy of the study material after registration. After learning, candidates can take the test anytime, anywhere. Exams will be conducted every month. Applicants will be qualified to be certified by securing 50 percent marks in the exam.
What you will learn
After completing the Certified Financial Services Marketing Professional programme candidates will have insights into these;
Candidates will learn about products for service, customers and markets, Service Marketing Elements, Managing the distribution process of the service, Service Marketing Implementation, Models of financial management & Their implementation, Assessing asset & liability costs and returns, and more.
Who it is for
Admission details
Filling the form
Candidates are advised to follow these steps for applying to the Certified Financial Services Marketing Professional programme.
Step 1: Go to the programme webpage.
Step 2: Click on the “Buy Now” button to buy the programme.
Step 3: Candidates have to log in/ sign up firstly then proceed to the payment session.
Step 4: Candidates can choose Net Banking, Credit Card, or Debit Card for paying the fee.
The syllabus
Understanding service products, consumers and markets
Role of Services in Economy
- International Scenario
- Indian Scenario
Service Characterstics and Marketing Implications
- Marketing Implications for Services
Knowledge of Buyers
- Decision Making Roles
- Classification of Buyers
- Consumer Decision Making
- Factors Influencing Buyer’s Behavior
- Consumer Evaluation of Services
- Post-Purchase Behavior
Marketing Mix in Service
- Seven P’s of Marketing Services
Differentiation Strategies
- Managing Differentiation
- Differentiation V/s Positioning
Demand Management And Productivity
- Concept of Productivity
- Strategies of Productivity
Service Quality
- Managing Quality
- Service Quality Model of Gronroos
- Measuring Service Quality
Service Strategies
- Revisiting the Marketing Process
- Market Planning in Services
- Critical Success Factors in Service Marketing
- Customer Orientation in Marketing
- Customer Relations in Marketing
Role of Financial Institutions & Services
- Introduction
- Role of Financial Institutions
- Financial Services
- Indian Financial Market
Financial Management Models
- Introduction
Risks & Returns of Assets and Liabilities of Financial Institutions
- Introduction
- Classification of Assets
- Restructuring / Rescheduling of Loans
Fund analysis and Interest rate analysis
- Introduction
- Norms relating to Prime Lending Rates (PLR)
- Project appraisal under Inflationary Condition
- Guidelines for Determining PLR
- Relationship between Inflation and interest Rates
Financial Management of Commercial Banks
- Characteristics of a Bank
- Major Functions of Commercial Bank
- Sources of Funds
- Application of Funds
- Investment Policy of Commercial Banks
- Asset Structure of Commercial Banks
- Monetary Policy in India by RBI
- Insurance
Financial Management of Development Banks
- Introduction
- Features of Term Loans
- Procedure of Appraisal of Term Loan Proposals by Development Bank
- Capital Adequacy and Capital Planning
Financial Planning and Financial Institutions
- Industrial Finance Corporation of India (I.F.C.I.)
- Industrial Credit & Investment Corporation of India Ltd (I.C.I.C.I.)
- Industrial Development Bank of India (I.D.B.I.)
- Mutual Funds
International Aspect of Financial Institutions
- Sources of International Financing
- Development Banks and Financial Institutions
- Export Import Bank in India
- Factoring Companies
- Global Financial Markets
- Offshore Banking
- Export Import Bank of India
Evaluation process
Vskills conduct the exam for certification every month. Candidates can take the exam according to their schedule of time. The exam will be conducted online so it can be taken from anywhere.
The 60 minutes exam consists of 50 multiple choice questions each carrying one mark. To get qualified for certification candidates must score a minimum 25 mark (50 percent).
How it helps
Candidates will be having so many benefits from this Certified Financial Services Marketing Professional programme. Candidates will be taught with industry-relevant skills and they will be industry ready after successful completion.
Vskills avail their students with many benefits. There are many companies accessing these websites. So this will be helpful for job finding. Vskills have connections with MNCs, corporates, and placement agencies. They will be sharing certified candidates' CVs so that they could find jobs very easily. Very effective and helpful placement assistance will be provided by Vskills to their candidates.
Their many companies including multinational companies and banks require well-skilled professionals in financial services marketing. Bajaj Finance, ICICI Bank, Angel Broking, HDFC Bank, Tata Capital, and Motilal Oswal are some examples of companies who hire financial services, marketing professionals. In short, this Certified Financial Services Marketing Professional programme will be making candidates achieve what they want in their career.
FAQs
The Certification provided by Vskills is a technical ability examination that is administered to ensure that an individual is eligible to do a job. It evidences that the applicant has the skills required for jobs.
There is no minimum qualification for this programme. Students, employees, teachers, employers, entrepreneurs, businessmen, housewives, and even retired professionals can register for this programme.
There is no fixed duration. However, candidates must complete the programme within 1 year.
Candidates will gain skills that are required in the field to succeed. So that they can achieve their career goals.
The fee can be paid either by credit card, debit card, or net banking.
Exams will be conducted every month by Vskills. Candidates are allowed to take the test from anywhere at any time. It’s all their decision.
This will be an online test. There will be 50 MCQs. Total marks will be 50 and 25 marks are enough to pass.
Vskills provides a lifetime valid certificate to the candidates.
Candidates can take more than one certification exam at a time.
There is no refund available under any circumstances.