Master the essential practices and skills needed to become an expert in Digital Marketing via instructor-led training.
The Certified Digital Marketing course by Digital Vidya focuses on all the primary aspects involved in Digital Marketing, including the wide range of Digital Marketing tools that can be used to create more significant digital impact.
The Certified Digital Marketing Training Programme covers complex features as well as methods involved in Digital Marketing that include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Email Marketing.
Furthermore, as industry experts have crafted the training programme, the curriculum focuses on all the crucial skills and techniques necessary for the role of a Digital Marketer. The online Certified Digital Marketing programme is an online self-paced learning programme that allows the candidate to learn and train at their own pace and convenience.
Besides, You will be learning through a combination of video lessons and other learning aids such as PDFs and PPTs. In addition, you will receive a Digital Marketing Expert Certificate upon the completion of the training programme.
The Certified Digital Marketing Training programme fee has two major components: the course price and GST. Moreover, the programme fee can vary for different modes of training.
ELK Stack Training and Certification Fee Structure
Yes
Digital Vidya
The Certified Digital Marketing programme by Digital Vidya is ideal for professionals such as:
Upon completion of the Certified Digital Marketing Training by Digital Vidya, you will have:
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
Introduction to AI
Using AI in Digital Marketing
AI Marketing Use Cases
This is the most significant new addition. It’s no longer just about creating content, but about co-creating and scaling it with AI.AI-Powered Content Creation:
Prompt Engineering for Marketers:This is a critical new skill. How to write effective, specific, and context-rich prompts to get high-quality, on-brand results from AI tools.Content Optimization & Strategy:Using AI to analyze top-performing content (yours and competitors’) to identify topic gaps, optimize for keywords, and align content with different stages of the customer journey.AI in Paid Advertising (SEM):Smarter Audience Targeting:Moving beyond simple demographics to AI-powered predictive audiences (e.g., users who behave like past converters).Dynamic Creative Optimization (DCO):How AI automatically assembles and serves the most relevant ad creative (image, headline, call-to-action) to each individual user in real-time.Automated Bid Management:Understanding how AI platforms (like Google’s Performance Max) manage bids in real-time to maximize conversions or value.AI in Social Media & Email Marketing:Hyper-Personalization:Using AI to customize email content, product recommendations, and social media feeds for each user based on their real-time behavior.Sentiment Analysis:Using AI to monitor brand mentions and customer feedback on social media to understand public perception in real-time.Best-Time-to-Send Automation:How AI tools predict the exact time each individual user is most likely to open an email or engage with a post.
To apply to the Digital Vidya Certified Digital Marketing Online course, you should follow these steps:
Step 1. Visit https://www.digitalvidya.com/.
Step 2. Click on “Courses” and choose “Digital Marketing Course”.
Step 3. Now, select the Training Schedule of your choice. Click the “Enrol Now” button to proceed.
Step 4. Enter your phone number and email id in the application.
Step 6. Finally, pay the fee. Make sure you download the transaction receipt for any reference in future.
To join the Digital Vidya Digital Marketing Certification Training, provide personal details, including your contact details – name, email id, and contact number. After filling in these details, you must select a course batch. Lastly, pay the fee and submit the registration form to successfully enrol for the Certified Digital Marketing Classes.
The Digital Marketing Training programme primarily trains you in the vast and expanding field of Digital Marketing through instructor-led sessions and training modules.
The curriculum of the programme is such that you will gain all the essential skills and knowledge to work as a Digital Marketing Expert. During the Digital Vidya Certified Digital Marketing Course, you will gain a deep understanding of the vast and forever expanding industry of Digital Marketing through hands-on projects and practical assignments. These assignments include topics such as building and promoting a blog as well as case study assignments on brands like Myntra and Cadbury.
Many companies and enterprises are looking out for Digital Marketing professionals today and therefore, pursuing this Certified Digital Marketing online course will help you bag profitable job opportunities in the future.
Avik Nandy Freelancer Freelancer
Ketan Deoranker Freelancer Freelancer
Mr Zain Siddiqui Instructor Freelancer
Rahul Nair Freelancer Freelancer
Mr Praful Jain Digital Marketing Manager Amazon
The Online Digital Marketing certification course by Digital Vidya offers the recordings of the sessions conducted so far in case a student misses the live session. This will help the students learn at their own pace and never miss the online Certified Digital Marketing classes.
No, candidates receive assistance in building a blog or a website before the Digital Marketing Programme starts; so that they don’t miss out on any hands-on and practical learning.
Yes, Digital Vidya conducts classroom training in select cities like Delhi, Gurgaon, and Mumbai for students who wish to learn through the offline method.
Absolutely, having a marketing background will give you an edge, and you can still learn about the new tools and techniques to stay relevant in the field.
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