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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Advanced General Management Program certification course is designed to empower individuals with essential management skills and knowledge. The course is 11 months and offers a comprehensive curriculum covering business growth strategies, marketing, leadership, economics, finance, operations, and more. Learners can access best-in-class content through videos, cases, projects, assignments, and live sessions delivered by leading faculty and industry experts.

Advanced General Management Program certification by upGrad in collaboration with IMT Ghaziabad enhances the professional credibility of the students with their associate alumni status. The programme includes 1:1 mentoring sessions, 10 industrial case studies, and dedicated career assistance with placement support. Additionally, students have the opportunity to earn credits towards a global MBA degree through partnerships with top B-Schools in the UK and Australia.

Specially designed for sales and marketing executives, managers, and entrepreneurs, the programme welcomes individuals holding a Bachelor's degree from any UGC-recognized university with a minimum of 50% score. With upGrad's advanced learning platform and continuous support, this Advanced General Management Program training enables learners to excel in their careers and become the next management leaders.

Also Read: General Management Certification Courses

The Highlights

Certification from IMT Ghaziabad
1:1 Mentoring Sessions from Industry Experts
Career Assistance
11 Months Duration
Online Learning
Global MBA Credits

Programme Offerings

1:1 Sessions with Placement Support
24*7 Student Support
Associate Alumni Status from IMT Ghaziabad
EMI Option
Flexible learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IMT Ghaziabad

No-cost EMI and standard EMI plans are there to pay for the Advanced General Management Program certification fees. Before the commencement of the course, candidates need to pay the amount of Rs.15,000 to book their seats. The provided fee includes all the taxes.

Advanced General Management Program Fee Details

Mode of Enrolment	Fee
Total Fee	Rs. 1,50,000

Eligibility Criteria

Educational Qualification

Candidates applying for the Advanced General Management Program should have a Bachelor's degree issued by any university under UGC with a minimum of 50% marks. However, there are exceptions: applicants with less than 50% in their Bachelor's degree but more than 50% in their Master's or PG Diploma will still be eligible. Additionally, fully qualified CA/CS/ICWA candidates who have also completed graduation will be eligible, even if their graduation marks are less than 50%.

What you will learn

After completing the Advanced General Management Program certification syllabus, individuals will have an understanding of different strategies and approaches to drive business growth and achieve organizational objectives. Candidates will be gaining insights into marketing techniques, market analysis, and consumer behaviour to create effective marketing strategies. They will be developing leadership qualities and learning how to lead teams effectively in a professional environment.

Who it is for

EntrepreneurSales ManagerMarketing ManagerMarketing ExecutiveBusiness Manager

Advanced General Management Program classes are designed for individuals who are in the following fields:

Admission Details

To apply for the Advanced General Management Program online course, follow these steps:

Step 1: Access the course application link: https://www.upgrad.com/advanced-general-management-programme-imt-ghaziabad/.

Step 2: Click on the "Apply Now" button and log in using your mobile number or email address.

Step 3: Complete the application form by providing your details and click on "Next."

Step 4: If you are shortlisted, you will be directed to a new page where you can reserve a seat by clicking the corresponding button.

Step 5: Review the payment and billing details and proceed to complete the payment for enrolment.

Application Details

The application form for the Advanced General Management Program requires applicants to enter their personal information, such as their full name, date of birth, email address, contact number, city, and gender. Additionally, applicants need to provide details about their educational background, including bachelor's or master's degrees, along with the marks they scored in their degree, work experience, current job role, and the industry in which they work. There is also an optional field to enter a referral code if the applicant has one.

The Syllabus

Marketing Strategy
Consumer Behaviour
Marketing Channels

Effective Communication
Building a Personal Brand

Business Analytics Fundamentals
Hypothesis Testing
Regression Analysis

Accounting Fundamentals - I
Accounting Fundamentals - II
Project Evaluation
New Heritage Doll Company Simulation

Micro Economics
Macro Economics

Fundamentals of Sales
Territory Management
Channel Management
Team and Customer Management

Individual, Group & Organisational Behaviour
Human Resource Management
Business Law and Ethics

Operations Management
Supply Chain Management

Fundamentals of Strategy
Growth Strategy

Business Analytics Specialization
Leadership Strategy Specialization
Market Research Specialization
Accounting and Finance Specialization
Supply Chain Specialization
HR Specialization

What defines a leader?
Leading teams effectively
Leadership as a way of life

Change Management from an individual perspective
Change Management from an Organisational perspective
Reimagining Change

Understanding Risks in an organisation
Tackling Risks

Digital Innovation
Digital Business Transformation

Instructors

IMT Ghaziabad Frequently Asked Questions (FAQ's)

1: What is the duration of the Advanced General Management Program online course?

The course typically spans 11 months.

2: Is the programme entirely online?

Yes, the programme is usually delivered online, allowing learners to study at their own pace from anywhere with an internet connection.

3: Can candidates with less than 50% in graduation apply?

Yes, candidates with less than 50% in their Bachelor's degree but more than 50% in their Master's or PG Diploma, or fully qualified CA/CS/ICWA with graduation, can still be eligible

4: Are there any placement support services offered in the Advanced General Management Program online course?

Yes, the course includes dedicated career assistance and placement support for participants.

5: Will participants receive a certification?

Yes, participants will receive a certification from IMT Ghaziabad upon successful completion of the programme.