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Who is a Marketing Executive?
It's not what you sell that matters as much as how you sell it ~ Brian Halligan, CEO & Co-Founder, HubSpot
A Marketing Executive plans and runs campaigns to promote products, services, or events. From managing promotions to boosting sales and building brand awareness, this role blends creativity with strategy.
Depending on the organisation, responsibilities may include market research, public relations, digital marketing, advertising, and event planning. Marketing Executives often work closely with sales, production, and distribution teams to drive business growth through effective marketing.
Marketing Executive in a Nutshell
A Marketing Executive promotes products or services to boost brand visibility and drive sales. The role involves planning campaigns, conducting market research, creating content, managing brand image, and analysing performance. Strong communication, creativity, and analytical skills are key. With experience, professionals can advance to roles like Marketing Manager or Chief Marketing Officer (CMO).
Quick Facts for Marketing Executive
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Industry
Marketing
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Suitable for
Male, Female, Others
A Marketing Executive is not a gender based role. Anyone can become a Marketing Executive with an academic degree in marketing and relevant work experience.
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Any special needs
Yes
A Marketing Executive career is suitable for candidates with special needs. There are desk based job roles available in this career that do not require frequent travel or movement.
Table of Contents for Marketing Executive
What is the role of Marketing Executive?
A Marketing Executive role involves career comes with the major responsibilities of contributing and developing integrated marketing campaigns. It includes promoting a product, service or idea that involves planning, research, distribution, advertising, sponsorship, public relation, event organisation, and product development.
Marketing Executives are professionals responsible for overseeing and developing marketing campaigns. They conduct research and analyses data in order to identify and define audiences. They involve devising and presenting ideas and strategies, indulging in promotional activities, compilation and distribution of financial and statistical information.
A Marketing Executive job involves delivering marketing plans within key objectives. He or she involves key stakeholders for the success of the campaign and reporting results.
He or she executes marketing campaigns for various social media platforms such as Instagram, Youtube, Twitter, Facebook and others.
A Marketing Executive work responsibilities include liaising with media, printers and publishers and managing production of marketing materials majorly posters, newsletters, leaflets, flyers, e-newsletters and DVDs.
The role of Marketing Executive involves generating reports for digital marketing campaigns. It requires using data based analytics tools and presenting the report in an easily understandable format.
Also check in details - Marketing Executive Job Description & Roles and Responsibilities
Types of a Marketing Executive
In this section, we will understand what are the types of marketing executives or careers related to marketing. This is an important part in how to become a marketing executive. Careers as a brand manager, product marketing manager, digital marketing manager, social media manager, and content marketing manager are some of the careers in marketing.
Brand Manager: Every business is established with a brand name and a brand manager is one who maintains the brand value. A brand manager is responsible for creating high value in the customer 's mind which ultimately retains customers. He or she is responsible for developing and maintaining those marketing strategies which work to build brand awareness.
Product Marketing Manager: The expertise of a product marketing manager is marketing of specific product or service. He or she is responsible for developing to boost marketing of product or service. He or she plays an important role in positioning a product that finally generates sales.
Digital Marketing Manager: In today's digital era online presence of business is the most important aspect. A digital marketing manager makes an online presence of business to spread awareness and boost traffic. He or she has strong knowledge of social media marketing, online media, content marketing, and search engine optimization.
Social Media Manager: A social media manager makes online presence of business via social media platforms such as instagram, facebook, twitter, and linkedin. Most of the revenue comes from advertising through these platforms. As a social media manager one will be responsible for creating and handling social media content or regular basis on increasing online visibility.
What is the workplace/work environment of Marketing Executive like?
A Marketing Executive is an office based job role. The role demands these professionals to attend meetings with clients, partner organisations and others. He or she is required to socialise with stakeholders and clients to build effective relationships to generate more business and increase profitability. A career as Marketing Executive does not involve any physical labour such as pushing, pulling or lifting heavy objects. It is suitable for individuals having mobility relevant special needs.
Does Marketing Executive require travelling?
Likely
A Marketing Executive does not require to travel on a regular basis. His or her career involves traveling abroad while working with international organisations.
Time Pressure
Likely
A Marketing Executive career comes with time pressure as it requires to work in a fast paced environment and meet the deadlines. He or she is required to juggle between various projects and coordinate with external suppliers and creative agencies at the same time.
How to become a Marketing Executive?
Steps to become a Marketing Executive
Embarking on the journey to become a Marketing Executive in India involves a strategic blend of education, skills, and industry know-how. This guide on how to become a Marketing Executive in India explores the key steps offering insights into educational pathways, essential skills, and practical tips for navigating the dynamic world of marketing careers. Read on to learn about these key steps on how to become a Marketing Executive in India and pave the way for a successful career in this field.
What are the skills and qualities required to become a/an Marketing Executive?
We have provided below details of various Marketing Executive skills. These skills are crucial for aspirants who want to become Marketing Executive to perform everyday tasks.
Communication Skills: A Marketing Executive is required to create and document marketing plans and strategies. He or she is required to communicate with various stakeholders, media and event coordinators and other professionals on a regular basis.
An Eye to Detail: A Marketing Executive has to ensure success of advertising and marketing campaigns. He or she is required to pay an eye to detail in each and every thing.
Flexibility: The role of Marketing Executive may also involve working under pressure. He or she may occasionally require to work extended hours.
Team work: A Marketing Executive is required to work in a team. He or she is required to coordinate with his or her team members to get things done.
IT Skills: A Marketing Executive must know working on a computer system. He or she is required to use computer software to provide detailed reports based on analytics about the performance of various campaigns.
Which certifications and internships can be helpful in becoming Marketing Executive?
Aspirants who want to establish a career in the marketing field or want to take up the role of marketing executive may opt for any of the courses listed below. These Marketing Executive certification courses help individuals to upgrade their skills and knowledge.
PG Certificate Program in Managing Brands and Marketing Communication
Advanced Program in Integrated Marketing Strategy from IIM Lucknow
Executive Post Graduate Certificate in Marketing Management (EPGCMM)
Professional Certificate in Marketing Management and Consumer Behavior
Internship Availability
Several large organisations offer summer internships to students enrolled in marketing management programmes. Marketing internships vary greatly depending on the setting and type of employing organisations. Online platforms like internshala and naukri.com often provide internship opportunities for the same.
Tasks assigned to marketing interns include writing social media posts, promotional emails and other marketing collateral. He or she is required to come and participate in marketing brainstorming sessions. A Marketing Intern may often be required to measure and report results of marketing initiatives.
What is the job outlook for Marketing Executive?
One can find numerous roles in the industry with the emergence of new technologies. A Marketing Assistant or Junior Marketing Executive role is crucial to opt for a full-time role as Marketing Executive. Any other job that provides an experience in the field of sales, customer service, market research or public relations is also helpful.
There are varying career options in the field of marketing such as specialist marketing, advertising or PR. There are numerous companies that are expanding into marketing utilising digital and social media channels as well as traditional marketing methods. Good communication and project management skills are crucial for candidates to acquire a full-time job.
Frequently Asked Questions for Marketing Executive
Que. What is the average fee of an MBA in Marketing?
Ans.The average fee of an MBA in Marketing is Rs. 200,000 to Rs. 10,00,000 per annum.
Que. What is the minimum required qualification to become a Marketing Executive?
Ans.A bachelor’s degree in business management, sales or marketing, finance or other related specialisation is crucial to become a Marketing Executive.
Que. What are top Marketing Executive colleges?
Ans.Top Marketing Executive Colleges are JBIMS Mumbai, School of Business, UPES, Dehradun, School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR, Welingkar Mumbai and Institute of Management Studies, Devi Ahilya University, Indore.
Que. What are top Marketing Executive recruiters?
Ans.Top Marketing Executive recruiters are Eli Research, Alkem, Om Logistics, Axis Bank, Cygnet Infotech and HDFC Bank Pvt Ltd.
Que. What are the requirements for a marketing executive?
Ans.Becoming a marketing executive typically requires a bachelor's degree in marketing or a related field, along with strong communication and analytical skills. Relevant experience through internships or entry-level positions is often beneficial.
Que. What is the salary of marketing executive in India?
Ans.The salary of a marketing executive in India can vary based on factors such as experience, industry, and location. On average, entry-level positions may start around Rs 3-5 lakhs per annum, with the potential for higher earnings as one gains experience and takes on more responsibilities.
Que. What are the requirements for a marketing executive?
Ans.Becoming a marketing executive typically requires a bachelor's degree in marketing or a related field, along with strong communication and analytical skills. Relevant experience through internships or entry-level positions is often beneficial.
Que. What is the salary of marketing executive in India?
Ans.The salary of a marketing executive in India can vary based on factors such as experience, industry, and location. On average, entry-level positions may start around Rs 3-5 lakhs per annum, with the potential for higher earnings as one gains experience and takes on more responsibilities.
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How is FIIB for PGDM?
The FIIB's 2-year full-time PGDM programme is one of the best MBA programmes in Delhi NCR. PGDM program approved by the AICTE and accorded equivalence with MBA by Association of Indian Universities (AIU), NBA Accreditation, this MBA equivalent course is the core of FIIB's management education programs.
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Did you know?
Fact 1
The first TV ad aired in 1941, launching modern marketing.
Fact 2
India’s digital ad market grew 30% in 2023, boosting demand.
Fact 3
Marketing executives in India earn Rs. 3 – Rs. 6 LPA on average.
Fact 4
Philip Kotler shaped the role of modern marketing executives.
Fact 5
60% of Indian marketers now use data-driven strategies.
