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Who is a Marketing Executive?
It's not what you sell that matters as much as how you sell it ~ Brian Halligan, CEO & Co-Founder, HubSpot
A Marketing Executive is a professional involved in developing marketing campaigns to promote sales, products, events and campaigns. His or her role involves planning, public relations, organising events, advertising, research and sponsorship. A Marketing Executive stays focused in selling products, services or raising awareness that influences public buying opinion. Marketing Executive role comes with creative, analytical, digital, commercial and administrative responsibilities. The role of Marketing Executive varies depending on the size and structure of the organisation. These Marketing Executives work closely with market research, advertising, production, sales and distribution teams.
Marketing Executive in a Nutshell
Marketing Executive Job Description: A Marketing Executive role comes with the responsibility of maximising the profits by building various sales strategies to garner the attention of customers and promoting products, services or ideas. He or she oversees marketing campaigns to promote products and services.
Quick Facts for Marketing Executive
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Industry
Marketing
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Average Salary in India
₹26737
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Suitable for
Male, Female, Others
A Marketing Executive is not a gender based role. Anyone can become a Marketing Executive with an academic degree in marketing and relevant work experience.
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Any special needs
Yes
A Marketing Executive career is suitable for candidates with special needs. There are desk based job roles available in this career that do not require frequent travel or movement.
Table of Contents for Marketing Executive
What is the role of Marketing Executive?
A Marketing Executive role involves career comes with the major responsibilities of contributing and developing integrated marketing campaigns. It includes promoting a product, service or idea that involves planning, research, distribution, advertising, sponsorship, public relation, event organisation, and product development. Marketing Executives are professionals responsible for overseeing and developing marketing campaigns. He or she conducts research and analyses data in order to identify and define audiences. The role of Marketing Executive involves devising and presenting ideas and strategies, indulging in promotional activities, compilation and distribution of financial and statistical information.
Preparing Marketing Plans
A Marketing Executive job involves delivering marketing plans within key objectives. He or she involves key stakeholders for the success of the campaign and reporting results.
Executing Marketing Campaign
A career as Marketing Executive involves executing marketing campaigns for various social media platforms such as Instagram, Youtube, Twitter, Facebook and others.
Liaising with Media
A Marketing Executive work responsibilities include liaising with media, printers and publishers and managing production of marketing materials majorly posters, newsletters, leaflets, flyers, e-newsletters and DVDs.
Liaising with Event Coordinators
A Marketing Executive job responsibilities include liaising with events coordinators in order to maximise the visibility at conferences, receptions and exhibitions.
Digital Marketing
The role of Marketing Executive involves generating reports for digital marketing campaigns. It requires using data based analytics tools and presenting the report in an easily understandable format.
What is the workplace/work environment of Marketing Executive like?
A Marketing Executive is an office based job role. The role demands these professionals to attend meetings with clients, partner organisations and others. He or she is required to socialise with stakeholders and clients to build effective relationships to generate more business and increase profitability. A career as Marketing Executive does not involve any physical labour such as pushing, pulling or lifting heavy objects. It is suitable for individuals having mobility relevant special needs.
Does Marketing Executive require travelling?
Likely
A Marketing Executive does not require to travel on a regular basis. His or her career involves traveling abroad while working with international organisations.
Employment Shifts
Full Time, Work From Home
A Marketing Executive job usually provided on a full-time basis. One can also find Marketing Executive jobs. In several circumstances, work from home may often be provided.
Employment Nature
Contractual, Permanent
The full-time Marketing Executive job opportunities are offered on a permanent basis. A Marketing Executive can work on a part-time basis while working on a short-term contract.
Work Place
Office
A Marketing Executive works in an office environment. Travel may occasionally be involved in visiting clients’ locations.
Presence in Geographical Area
Urban
One can find exciting Marketing Executive jobs in big towns. While there are negligible Marketing Executive job opportunities in rural areas.
Time Pressure
Likely
A Marketing Executive career comes with time pressure as it requires to work in a fast paced environment and meet the deadlines. He or she is required to juggle between various projects and coordinate with external suppliers and creative agencies at the same time.
Overtime Details
A Marketing Executive may occasionally be required to work overtime. On a usual basis, a Marketing Executive works fixed hours but while working on big marketing campaigns or organising events, he or she may require to work extended hours to deliver it within the given time frame.
Weekly Hours of Work
Min 35 Hours
Marketing Executive working hours are typically from 9 am to 5 pm, Monday to Friday.
How to become a Marketing Executive?
What are the skills and qualities required to become a/an Marketing Executive?
We have provided below details of various Marketing Executive skills. These skills are crucial for aspirants who want to become Marketing Executive to perform everyday tasks.
Communication Skills: A Marketing Executive is required to create and document marketing plans and strategies. He or she is required to communicate with various stakeholders, media and event coordinators and other professionals on a regular basis.
An Eye to Detail: A Marketing Executive has to ensure success of advertising and marketing campaigns. He or she is required to pay an eye to detail in each and every thing.
Flexibility: The role of Marketing Executive may also involve working under pressure. He or she may occasionally require to work extended hours.
Team work: A Marketing Executive is required to work in a team. He or she is required to coordinate with his or her team members to get things done.
IT Skills: A Marketing Executive must know working on a computer system. He or she is required to use computer software to provide detailed reports based on analytics about the performance of various campaigns.
Popular Online Finance Courses and Certifications
Which certifications and internships can be helpful in becoming Marketing Executive?
Aspirants who want to establish a career in the Marketing field or want to take up the role of Marketing Executive may opt for any of the courses listed below. These Marketing Executive certification courses help individuals to upgrade their skills and knowledge.
Internship Availability
Several large organisations offer summer internships to students enrolled in marketing management programmes. Marketing internships vary greatly depending on the setting and type of employing organisations. Tasks assigned to marketing interns include writing social media posts, promotional emails and other marketing collateral. He or she is required to come and participate in marketing brainstorming sessions. A Marketing Intern may often be required to measure and report results of marketing initiatives.
Career Path Progression for Marketing Executive
We have provided below details of Marketing Executive career progression. One can progress in their career with the number of working years you spend in the industry.
Junior Marketing Executive: The role of junior level experienced Marketing Executive comes with various requirements. It involves attending meetings with clients, setting new marketing ideas or projects.
Senior Marketing Executive: The role of senior level experienced Marketing Executive involves leading, planning, supervising and liaising with media and event coordinators. He or she also checks up on circulation of promotional merchandise.
Marketing Executive Jobs and Salaries
Junior Marketing Executive
Contractual/Permanent
- Average Salary 22406
Job Description
A junior-level experienced Marketing Executive is required to provide help with marketing plans, advertising, direct marketing and campaigns. He or she is responsible for sourcing advertising opportunities and placing ads in the press or on radio.
Salary Description
The junior-level experienced Marketing Executive average salary is Rs. 268868, according to payscale.com. It could also vary depending on skills, knowledge and academic qualification of the candidate as well as size and structure of the employing organisation.
Senior Marketing Executive
Contractual/Permanent
- Average Salary 31068
Job Description
A senior-level experienced Marketing Executive tests campaigns. His or her work involves using computer software to monitor results of various marketing and advertising campaigns as well as gauging client or consumer interest.
Salary Description
The average Marketing Executive salary varies depending on various factors such as his or her skills, qualification and work experience. A senior-level experienced Marketing Executive average salary is Rs. 372,820 per annum.
What is the job outlook for Marketing Executive?
One can find numerous roles in the industry with the emergence of new technologies. A Marketing Assistant or Junior Marketing Executive role is crucial to opt for a full-time role as Marketing Executive. Any other job that provides an experience in the field of sales, customer service, market research or public relations is also helpful. There are varying career options in the field of marketing such as specialist marketing, advertising or PR. There are numerous companies that are expanding into marketing utilising digital and social media channels as well as traditional marketing methods. Good communication and project management skills are crucial for candidates to acquire a full-time job.
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Frequently Asked Questions for Marketing Executive
Que. What is the minimum required qualification to become a Marketing Executive?
Ans.A bachelor’s degree in business management, sales or marketing, finance or other related specialisation is crucial to become a Marketing Executive.
Que. What is the average salary of a Marketing Executive?
Ans.According to payscale.com, the average salary of a Marketing Executive is Rs. 290739 per annum.
Que. What is the average fee of an MBA in Marketing?
Ans.The average fee of an MBA in Marketing is Rs. 200,000 to Rs. 10,00,000 per annum.
Que. What are top Marketing Executive colleges?
Ans.Top Marketing Executive Colleges:
Que. What are top Marketing Executive recruiters?
Ans.We have listed below top Marketing Executive recruiters:
Eli Research
Alkem
Om Logistics
Axis Bank
Cygnet Infotech
HDFC Bank Pvt Ltd.
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