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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Building relationships is vital for the growth and success of a business. FutureLearn’s Business Fundamentals: Customer Engagement programme will introduce you to the concept of relationship marketing and why and how you can discard the one-off sales model. The course will take you through the merits of engaging customers through relationships.

Business Fundamentals: Customer Engagement online training is a short-term course that FutureLearn offers in collaboration with The Open University. The programme curriculum will enable you to explore how relationship marketing can unlock business value for stakeholders, consumers, and marketers. Mr Haider Ali of The Open University will be your programme instructor.

Moreover, the FutureLearn Business Fundamentals: Customer Engagement course has been accredited by EOCCS. It is an international benchmark for online programmes in business and management. Furthermore, by completing the online training, you can maximise the effectiveness of your digital marketing campaigns for customer relation-building. The programme has a duration of four weeks.

The Highlights

Industry-expert program educator
Online learning
EOCCS accredited program
Four-week course
Business and Management course domain
Offered by The Open University Business School, Milton Keynes
Self-paced modules
Short-term training

Programme Offerings

Industry-expert programme educator
Online learning EOCCS accredited programme
Four-week course
Business and Management course domain
Offered by The Open University
self-paced modules
Short-term Training

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Futurelearn

Eligibility Criteria

The Business Fundamentals course by FutureLearn is open for anyone seeking to foster relationships with their stakeholders and consumers. Previous experience in relationship marketing studies is not mandatory.

What you will learn

Analytical skillsRelationship BuildingDigital marketing skills

The Business Fundamentals: Customer Engagement program will help you become adept at the following:

Maximizing digital marketing's effectiveness
Analytical and prioritization skills in customer engagement
Understanding how business relationships are ethically driven
Designing suitable products based on the ideal audiences

Who it is for

FutureLearn’s Business Fundamentals: Customer Engagement online course is beneficial for individuals who wish to develop more valuable relationships with their consumers and other stakeholders.

Admission Details

Go to FutureLearn’s website: https://www.futurelearn.com/.
Type the program name (Business Fundamentals: Customer Engagement) in the search column on the website.
Click on the course prompt and FutureLearn will take you to its homepage.
On the course homepage, go through program offerings and necessary information.
Continue the application by tapping on “Email me when I can join.”
You will end up on a new homepage. Now, you need to sign up on FutureLearn using your email ID or account details of your Facebook/Google account. Else, sign in to your FutureLearn account.
Once the course starts, FutureLearn will mail you about it.

Application Details

To join the Business Fundamentals: Customer Engagement online course, you do not have to fill a proper application form. Just enrol by signing up on FutureLearn to start learning this course. For registration, you need to give your email address, age, and email preferences only.

The Syllabus

Instructors

The Open University Business School, Milton Keynes Frequently Asked Questions (FAQ's)

1: What is the start date of the Business Fundamentals program by FutureLearn?

The start date for the Business Fundamentals: Customer Engagement program is not announced yet. You can sign up on FutureLearn’s website beforehand to receive information when it starts.

2: How can one keep the customers engaged?

To keep your customers engaged, you need to focus on exploring how you can help them and providing them with real value through your products. Learn more about the same through the Business Fundamentals: Customer Engagement course by FutureLearn.

3: How can I measure the customer engagement of a digital marketing campaign?

One can monitor customer engagement by assessing bounce rates, pages per session, monthly active users, app downloads and usage, event participation, and return users frequency, among others.

4: What are some scholarship program offered by FutureLearn?

FutureLearn offers no scholarships for the Business Fundamentals: Customer Engagement course.

5: Can I apply for face-to-face lectures for this course?

No, it is not possible as this is a 100 percent online course.