Communicating Corporate Reputation (Online)
Learn how to communicate in the corporate world with this detailed course in Communicating Corporate Reputation.
Online
23 Days
70,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
This course will reinforce the concept of communication in corporate reputation. About ten to fifteen years ago reputation management as a concept invaded the prospect of the corporate world and business in India. After attempting to understand the subtlety in managing the reputation of a corporation it was boiled down to the characteristics of reputation management as product, service and leadership, innovation, workplace culture, corporate stewardship. The conclusion that was drawn is that the total of an account or balance sheet of any company is directly proportional to the corporate’s reputation in the market. All of this brought in a compulsive need to build techniques and learn about reputation.
There were other compulsory components such as demand for transparency, stakeholder expectations, changing communication patterns, and openness, and authenticity. With the digitalization in communication, it was necessary to maintain the reputation which was becoming increasingly difficult. This course will be an overview of how communications in the corporate world affect the reputation that a business may enjoy in the market.
In these trying times, how do organizations address stakeholder concerns, develop and build perceptions, manage trust deficit? With this increasing need to address challenges associated with managing ever-changing demands and expectations, candidates will find the course to be a comprehensive guide on how to tackle them.
In the Indian context, this course is the first of its kind that will focus on questions such as how to manage reputation with special attention on developing communication skills.
The Highlights
- Certificate of participation
- Interactive sessions
- First of its kind in the Indian context
- Classroom Discussions
- Presentations
Programme Offerings
- Certificate of participation
- discussions
- Offline Classrooms
- Presentations.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Ahmedabad (IIMA) |
The fees for the course is :
| Fees components | Amount |
| Programme Fee | Rs. 70,000 |
| Early Bird Fee | Rs. 65,100 |
Eligibility Criteria
A certificate of participation will be given to all the participants at the end of the Communicating Corporate Reputation Online Course, provided they have attended as determined by the provider for all the sessions of the program.
What you will learn
Participants will learn how to communicate with investors, as a leader, in crisis and with the help of digitalization.
- Candidates will be taught how to build a narrative around the business.
- In the corporate world, the reputation that a business holds is quite important. This course will guide candidates on how to manage the reputation in the market.
- To enjoy a reputation in the market a corporate needs to overcome various challenges. Participants will learn how to deal with those challenges.
Who it is for
This Communicating Corporate Reputation Certification will prove to be beneficial for PR professionals, Strategy Heads, C-Suite executives and Senior Management.
Admission Details
Fill the nomination form with details such as personal information, contact information, address, educational details and work experience. The nomination form must be received by the Executive Education Office.
Each and every nomination will be reviewed by the Communicate Corporate Reputation Online Course faculty and then the shortlisted candidates will get an acceptance letter.
Organizational sponsorship is normally mandatory, but if the course is being used for personal improvement, it can be set aside.
Application Details
The first part application form is for filling the Personal Profile which requires participants to fill up their personal details which include the following:
- First Name
- Last Name
- Gender
- Nationality
- Date of Birth
- Age
Along with personal details, candidates must fill in contact information which includes the following:
- Personal Email
- Official Email
- Mobile Number
- Phone Number.
Then candidates have to put in their job details which include the following:
- Organization
- Sector
- Designation
- Position of the Nominee
- Designation to whom you report
- Present Responsibilities
Candidates must also mention their reason for joining the Communicate Corporate Reputation Online Course before filling in the organizational address and residential address.
The next part of applying for the Communicate Corporate Reputation Course is the Professional Profile which is divided into the following four parts:
- Education
- Work Experience
- Programs attended at IIMA
- Programs attended elsewhere.
For education, candidates must mention their:
- Degree
- Subjects
- year and
- university
For filling in the work experience details, candidates should mention the name of their organization, position, experience and salary.
The Syllabus
Instructors
IIM Ahmedabad (IIMA) Frequently Asked Questions (FAQ's)
The candidates are required to wear casual business attire while attending the classes and can wear informal dress for the rest of the time. Appropriate attire for sports can be worn.
The fee is refundable if a candidate is unable to attend the Communicating Corporate Reputation Certificationmme only if the request is put forth two weeks before the commencement of the program.
The Communicating Corporate Reputation Online Course is supposed to be held on campus at the Indian Institute of Management Ahmedabad. Candidates will be given accommodation in an air-conditioned and full board single room which will be located either on the campus or with a hotel partner. The norms of IIMA do not allow the candidates to entertain guests to stay during their program.
On successful completion, the candidates will receive a certificate which is subjected to certain requirements such as having attended all the sessions.
A blend of experiential learning and case-based. Candidates will be asked to actively participate in presentations and classroom discussions.