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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

This course will reinforce the concept of communication in corporate reputation. About ten to fifteen years ago reputation management as a concept invaded the prospect of the corporate world and business in India. After attempting to understand the subtlety in managing the reputation of a corporation it was boiled down to the characteristics of reputation management as product, service and leadership, innovation, workplace culture, corporate stewardship. The conclusion that was drawn is that the total of an account or balance sheet of any company is directly proportional to the corporate’s reputation in the market. All of this brought in a compulsive need to build techniques and learn about reputation.

There were other compulsory components such as demand for transparency, stakeholder expectations, changing communication patterns, and openness, and authenticity. With the digitalization in communication, it was necessary to maintain the reputation which was becoming increasingly difficult. This course will be an overview of how communications in the corporate world affect the reputation that a business may enjoy in the market.

In these trying times, how do organizations address stakeholder concerns, develop and build perceptions, manage trust deficit? With this increasing need to address challenges associated with managing ever-changing demands and expectations, candidates will find the course to be a comprehensive guide on how to tackle them.

In the Indian context, this course is the first of its kind that will focus on questions such as how to manage reputation with special attention on developing communication skills.

The Highlights

Certificate of participation
Interactive sessions
First of its kind in the Indian context
Classroom Discussions
Presentations

Programme Offerings

Certificate of participation
discussions
Offline Classrooms
Presentations

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad

Candidates must pay the Communicating Corporate Reputation Certification fee along with the nomination form by the Executive Education Office.

The fee is refundable, in case of any cancellation.*

The fee is refundable if a nomination/application is rejected

Fees once paid will not be refunded. However, if the cancellation is requested 15 days prior to the commencement of the Communicate Corporate Reputation Certification, it can be refunded.

Particulars	Amount in INR
Program fee	Rs. 70000 + GST
For International Participants	Pay amount’s equivalent in US Dollars.

There are 2 options to choose from for the payment of fees:

Electronic Fund Transfer

Name of Beneficiary: Indian Institute of Management Ahmedabad
Savings Bank A/c 309007929889 RBL Bank Limited, Ahmedabad Viva Complex Branch (IFSC Code: RATN0000158, MICR Code: 380176004)
Name of the Remitter: ____________ (Kindly mention the name of the organization that is sponsoring)
Purpose of Remittance: Communicating Corporate Reputation
IIMA Permanent Account Number (PAN): AAATI1247F
IIMA Tax Deduction Account Number (TAN) AHM100189A
IIMA GST Registration Number: 24AAATI1247F1Z4(SAC:999293)

Once a candidate has paid the fee, complete transaction details should be mailed by them so that the nomination form can be linked to the candidate's remittance.

Payment Gateway

The payment can be done online by clicking on the given link –

https://web.iima.ac.in/exed/pay-prg-online.php?prg_id=40c4ce50-88fd-6816-1f12-5ee0660386d9)

Group Discount

If an organization will sponsor 4 or more participants, a discount of 7% on the total payable amount will be entitled to them.
If an organization will sponsor 25 or more participants in an academic year across all the programs, a discount of 15% on the total payable amount will be entitled to them.
The above-mentioned discounts are only applicable if the requisite numbers of participants actually attend all Communicating Corporate Reputation Certification that has been applied to.

Eligibility Criteria

A certificate of participation will be given to all the participants at the end of the Communicating Corporate Reputation Online Course, provided they have attended as determined by the provider for all the sessions of the program.

What you will learn

Communication skillsLeadership

Participants will learn how to communicate with investors, as a leader, in crisis and with the help of digitalization.

Candidates will be taught how to build a narrative around the business.
In the corporate world, the reputation that a business holds is quite important. This course will guide candidates on how to manage the reputation in the market.
To enjoy a reputation in the market a corporate needs to overcome various challenges. Participants will learn how to deal with those challenges.

Who it is for

Public Relation ExecutiveChief Executive OfficerPublic Relations SpecialistChief Technology Officer

This Communicating Corporate Reputation Certification will prove to be beneficial for PR professionals, Strategy Heads, C-Suite executives and Senior Management.

Admission Details

Fill the nomination form with details such as personal information, contact information, address, educational details and work experience. The nomination form must be received by the Executive Education Office.

Each and every nomination will be reviewed by the Communicate Corporate Reputation Online Course faculty and then the shortlisted candidates will get an acceptance letter.

Organizational sponsorship is normally mandatory, but if the course is being used for personal improvement, it can be set aside.

Application Details

The first part application form is for filling the Personal Profile which requires participants to fill up their personal details which include the following:

First Name
Last Name
Gender
Nationality
Date of Birth
Age

Along with personal details, candidates must fill in contact information which includes the following:

Personal Email
Official Email
Mobile Number
Phone Number.

Then candidates have to put in their job details which include the following:

Organization
Sector
Designation
Position of the Nominee
Designation to whom you report
Present Responsibilities

Candidates must also mention their reason for joining the Communicate Corporate Reputation Online Course before filling in the organizational address and residential address.

The next part of applying for the Communicate Corporate Reputation Course is the Professional Profile which is divided into the following four parts:

Education
Work Experience
Programs attended at IIMA
Programs attended elsewhere.

For education, candidates must mention their:

Degree
Subjects
year and
university

For filling in the work experience details, candidates should mention the name of their organization, position, experience and salary.

The Syllabus

Instructors

IIM Ahmedabad Frequently Asked Questions (FAQ's)

1: Is there a dress code?

The candidates are required to wear casual business attire while attending the classes and can wear informal dress for the rest of the time. Appropriate attire for sports can be worn.

2: What happens if a candidate is unable to attend the program?

The fee is refundable if a candidate is unable to attend the Communicating Corporate Reputation Certificationmme only if the request is put forth two weeks before the commencement of the program.

3: What kind of accommodation is provided to the candidates?

The Communicating Corporate Reputation Online Course is supposed to be held on campus at the Indian Institute of Management Ahmedabad. Candidates will be given accommodation in an air-conditioned and full board single room which will be located either on the campus or with a hotel partner. The norms of IIMA do not allow the candidates to entertain guests to stay during their program.

4: Do candidates receive a certificate at the end of a program?

On successful completion, the candidates will receive a certificate which is subjected to certain requirements such as having attended all the sessions.

5: What pedagogy is used?

A blend of experiential learning and case-based. Candidates will be asked to actively participate in presentations and classroom discussions.