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Marketing Analytics and AI
Gain comprehensive knowledge and skills in the field of data-driven marketing with the Marketing Analytics and AI certification by BIA.
Online
4 Months
Quick facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
The Marketing Analytics and AI certification course offers a transformative learning experience, empowering individuals to navigate the complex marketing landscape with precision. Through hands-on training by industry experts and immersive classroom sessions, participants delve into topics like attribution modelling, social media analytics, and machine learning for marketers.
With the Marketing Analytics and AI certification by BIA, participants learn skill-building and practical application, exploring a comprehensive curriculum designed to foster a deep understanding of marketing analytics and AI tools. From optimising marketing budgets to integrating cutting-edge technologies, students gain invaluable insights and real-world experience to propel their careers forward.
The highlights
- 4 Months to Complete
- 200+ Hours of Learning
- Certification from the Boston Institute of Analytics
- Two-in-One Certification
- Classroom + Online Mode
Program offerings
- Hands-on learning
- Practical based
- Live lectures
Course and certificate fees
certificate availability
certificate providing authority
Eligibility criteria
Academic Qualifications
A high school diploma or completion of the 12th grade is a prerequisite for the Marketing Analytics and AI certification course.
Certification Qualifying Details
You will receive a certificate upon completion of the Marketing Analytics and AI certification course.
What you will learn
After completing the Marketing Analytics and AI certification syllabus, you will delve into a comprehensive curriculum designed to equip you with the skills needed to navigate today's dynamic marketing landscape. You will explore fundamental concepts such as attribution modelling, social media analytics, and optimising marketing budgets.
Upon completion of the Marketing Analytics and AI training, you will gain practical experience in machine learning for marketers and AI in marketing strategy. You will uncover the power of text mining and analysis, image recognition, and customer journey mapping, learning how to leverage these tools to drive successful campaigns and strategies.
Who it is for
The Marketing Analytics and AI online course is designed for marketing professionals and individuals interested in marketing technology and sales. This course is particularly relevant for:
Admission details
To join the Marketing Analytics and AI classes, follow these steps:
Step 1: Browse the link below: https://bostoninstituteofanalytics.org/marketing-analytics-and-ai/
Step 2: Select "Enquire Now" and fill out the form with your contact details. A representative will reach out to you.
Step 3: Pay the course fee and access the modules.
The syllabus
Marketing Analytics and AI: Orientation
Course Expectations and Structure
Introduction to the Learning Environment
- Digital Platforms and Resources
- Communication Channels
Introduction to Marketing Analytics
- Understanding Data in Marketing
- Key Metrics and KPIs
- Data Visualization Techniques
- Hands-on: Creating a Marketing Dashboard
Machine Learning and AI in Marketing Analytics
Machine Learning for Marketers
- Basics of Machine Learning
- Predictive Modeling in Marketing
- Customer Segmentation
- Practical Application: Building Predictive Models
AI in Marketing Strategy
- Role of AI in Marketing
- Personalization and Targeting
- Sentiment Analysis
- Practical Exercise: Implementing AI in a Marketing Campaign
Decision Making and Analytics
Data-Driven Decision Making
- A/B Testing in Marketing
- Attribution Modeling
- Optimizing Marketing Budgets
- Case Study: Real-World Decision Making with Data
Advanced Analytics Techniques
- Text Mining and Analysis
- Image Recognition in Marketing
- Social Media Analytics
- Practical Project: Implementing Advanced Analytics in Marketing
Customer Journey Mapping
Introduction to Customer Journey Mapping
- Understanding Customer Touchpoints
- Mapping the Customer Journey
- Analyzing Customer Behavior
- Workshop: Creating a Comprehensive Customer Journey Map
Marketing Automation and E-Commerce
Marketing Automation
- Introduction to Marketing Automation
- Setting up Automated Campaigns
- Email Marketing Automation
- Hands-on: Implementing Marketing Automation Tools
E-Commerce Analytics
- Analytics for E-Commerce Platforms
- Conversion Rate Optimization
- Product Recommendation Algorithms
- Practical Project: E-Commerce Analytics Case Study
Cross-Channels, Ethics and Privacy in Marketing Analytics
Cross-Channel Marketing Integration
- Integrating Data from Multiple Channels
- Unified Customer Profiles
- Multi-Channel Attribution
- Group Project: Building a Cross-Channel Marketing Strategy
Ethics and Privacy in Marketing Analytics
- Responsible Data Handling
- GDPR and Marketing
- Ethical Considerations in AI
- Panel Discussion: Navigating Ethical Challenges in Marketing
Capstone Project
Capstone Project Allocation, Mentorship and Presentation
- Project and Dataset Assignment by Capstone Mentor
- Orientation Session by Capstone Mentor – Project Expectations
- Mentorship Session by Capstone Mentor – Doubt Resolutions
- Project Presentation
Career Enhancement
Soft Skills Training
- Presentation Skills
- Email Etiquettes
- LinkedIn Profile Building
- Personality Development and Grooming
Interview Prepration
- Interview Do’s and Don’ts
- Mock Interviews
- HR And Technical Interview Prep
- One-On-One Feedback
How it helps
The Marketing Analytics and AI certification benefits include:
- Hands-on training by industry experts.
- Comprehensive curriculum on marketing analytics and AI.
- Practical experience in machine learning and AI strategy.
- Real-world projects and case studies.
FAQs
This course is open to individuals from various backgrounds, including marketing, data analysis, business, digital marketing, entrepreneurship, recent graduates, career changers, and anyone interested in marketing technology and sales.
The course offers three learning paths: Certification (4 months), Diploma (6 months), and Master Diploma (10 months), providing flexibility to accommodate different schedules and learning goals.
Students receive comprehensive support throughout their learning journey, including hands-on training by industry experts, 360-degree career support, resume building, interview preparation, and in-person career mentorship.
Participants will gain practical experience with various tools and technologies relevant to marketing analytics and AI, including Google BERT, OpenAI, MySheet AI, Google Colab, and Gamma, among others.
Upon completion, participants will emerge with globally recognised dual certification and alumni status from BIA, equipped with in-demand skills sought after in various industries.