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Who is a Email Marketer?
Email has an ability many channels don't: creating valuable, personal touches—at scale ~ David Newman
An Email Marketer is a professional who writes engaging copies that can be utilised in email marketing campaigns and programmes. He or she is responsible for developing email campaign strategy and tactics concerning the size of the agency or company. An Email Marketer drafts persuasive messages that are delivered through emails. Numerous companies post hirings for an Email Marketer role with different job titles such as Email Marketing Manager, Digital Content Writer (Email), and Lead Email Content Marketer.
Email Marketer in a Nutshell
Email Marketer is a professional responsible for crafting personalised emails and sending them to highly segmented audiences. He or she creates compelling copies that look good, personal and more persuasive. An Email Marketer plans strategy for Email Marketing campaigns. He or she designs and sets parameters for automated emails.
Quick Facts for Email Marketer
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Industry
Marketing
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Suitable for
Male, Female, Others
A career as an Email Marketer is suitable for everyone regardless of individuals’ gender. Whether a person is male, female or belongs to any other gender can opt for a career as Email Marketer. It is a skill-based career.
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Any special needs
Yes
The role of an Email Marketer suits the individuals with special needs as it comes with the desk-based job role. Work from home and office work is also provided in this role. It does not come with frequent travel requirements that makes it suitable for a career as an Email Marketer.
Table of Contents for Email Marketer
What is the role of Email Marketer?
An Email Marketer role involves showcasing expertise in developing email campaign strategies. He or she executes tactics that can be further utilised to deliver persuasive messages to the current and prospective customers. He or she is required to promote and share information, offers, and news about the employing organisation or client to people on the mailing list. An Email Marketer researches customers’ life cycles and how they interact with the brand to understand the most effective ways to reach them through email. He or she utilises email marketing concepts and metrics to measure and optimises the email campaigns in order to improve open rates, click rates, deliverability, conversion rates and achieve business goals.
Build Email Campaigns
An Email Marketer works cross-functionally in order to develop strategy and write compelling copies for email campaigns. The Email Campaign must be onboard, engaging and it should be capable of retaining potential and current customers.
Understanding Customer Lifecycle
The Role of Email Marketer involves understanding email marketing concepts and metrics that pertain to customer segments, customer engagement and customer journey.
Measuring Results
An Email Marketer role involves identifying the opportunities for continual improvement in email and other digital marketing efforts. He or she monitors the performance of the email campaigns and performs regular database maintenance.
What is the workplace/work environment of Email Marketer like?
An Email Marketer usually works in an office environment. It is a desk based job role. He or she spends most of his working hours on desktops, laptops, tablets and smartphones. An Email Marketer may also be provided with work from home and remote work employment. He or she stays involved with email automation software, drafting and sending emails, and newsletters with the goal of increasing brand awareness.
Also Read: Career as Social Media Manager
Does Email Marketer require travelling?
Likely
An Email Marketer job does not come with frequent travel requirements. Those who work on a freelance basis may require travel to meet clients.
Employment Shifts
Full Time, Part Time, Work From Home
An Email Marketer usually works in a day-shift. He or she may often be provided with work from home and part-time work shifts.
Employment Nature
Contractual, Permanent
Email Marketers may work on both contractual and permanent basis. There are numerous Email Marketer jobs posted on a daily basis on recruitment websites. Aspirants may locate Email Marketer jobs as per their preference.
Work Place
Office, Work From Home
An Email Marketer's workplace may vary depending on the employing organisation. He or she either works from home or from an office environment.
Presence in Geographical Area
Semi-urban, Urban
Email Marketer jobs are flourishing in urban areas. Metropolitan cities such as Bengaluru, Mumbai and Pune offer numerous job opportunities with good pay to Email Marketers. Rural areas provide negligible Email Marketer jobs.
Time Pressure
Likely
An Email Marketer job demands completion of tasks within the given frame of time. He or she has to meet the deadlines.
Overtime Details
An Email Marketer job may often be required to work extended hours. He or she is required to ensure successful completion of tasks within the given deadlines.
Weekly Hours of Work
Min 40 Hours
An Email Marketer works a minimum of 35 to 40 hours per week. Freelance Email Marketers’ work hours may vary depending on the project requirements.
How to become a Email Marketer?
What are the skills and qualities required to become a/an Email Marketer?
Aspirants who want to become an Email Marketer must acquire several skillsets. We have provided here details of Email Marketer skills. These skills are crucial to remain efficient and productive in a fast paced work environment.
Strategic Thinking: An Email Marketer role demands strategic thinking in order to add value to the whole business. Most businesses think email marketing is effective and implement it. But, its implementation without any strategy may not lead to any productive results.
Management: The fewer number of email lists ensures better data and experience for contacts. Email Marketers are required to segment their database based on contact tags and custom fields in order to avoid spamming and email duplications. Managing a contact list is crucial for Email Marketers for higher open rates and click-through rates.
Writing: Writing an effective email copy is a crucial skill for an Email Marketer. On an everyday basis, there are tons of emails that are sent to people. Good copywriting skills are important to make a difference and avoid ending up in spam. An Email Marketer must know how to write subject lines for increasing email open rates.
Analytical Skills: Email Marketers must understand the most important metrics and methods to measure the efficiency of their email campaigns. Email campaign metrics are crucial to execute a profitable email marketing strategy.
Popular Online Arts And Crafts Courses and Certifications
Which certifications and internships can be helpful in becoming Email Marketer?
We have listed below Email Marketer certification courses. Aspirants may get themselves enrolled in these courses to upgrade their skills and knowledge for an Email Marketer career.
Internship Availability
An Email Marketing internship is the first step towards establishing a full-time career as an Email Marketer. Aspirants may pursue an internship during their academic programme or after its completion. An Email Marketing intern gets the opportunity to learn about the functioning of the industry. There are several roles and responsibilities provided to Email Marketing interns. An Email Marketing Intern is required to manage email promotional campaigns and utilise the necessary tools. He or she gets the opportunity to work closely with the Email Marketing Producer and content team. An Email Marketer provides support in managing audiences, implementing and testing strategies and launching new templated email campaigns.
Also Read: Career as Search Marketing Strategist
Career Path Progression for Email Marketer
Aspirants are required to give a start to their career with an entry-level position in the Email Marketer role. Gradually, with experience in the industry they progress to senior-level roles.
Junior Email Marketer: A Junior Email Marketer role involves utilising email as a medium for reaching current and prospective customers. He or she is provided with the responsibility of growing the company's email list for outreach. A Junior Email Marketer may also be required to categorise email recipients.
Senior Email Marketer: A Senior Email Marketer work responsibilities include designing email media and templates for email marketing campaigns and public communications. He or she leverages statistical analyses and social media interaction to increase sales.
Email Marketer Jobs and Salaries
Junior Email Marketer
Contractual/Permanent
Job Description
The role of Junior Email Marketer requires creating emails for recipients to open and act upon them. He or she works on their overall look, and makes them an interesting copy to read and also adds images.
Senior Email Marketer
Contractual/Permanent
Job Description
The role of Senior Email Marketer creating ways to induce people to open emails and read them. He or she is required to write attention grabbing headers. It includes tracking redemption rates and gauging effectiveness of each email campaign.
What is the job outlook for Email Marketer?
Artificial Intelligence is trending in email marketing. There is certain software that provides assistance in optimizing emails. AI also allows users to identify where to click on email, bounce rate, time spent on email, open rate and engagement level. Interactivity has been quickly adopted by email marketers. Videos, picture carousels, quizzes and clickable hotspots allow them to interact with a brand. Now-a-days, individuals are viewing emails on mobile devices as compared to desktop computers.
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Frequently Asked Questions for Email Marketer
Que. What is the average salary of an Email Marketer?
Ans.The average salary of Email Marketer or Email Marketing Specialist in India is Rs. 25232 per month in India, according to Glassdoor.
Que. What are the minimum required qualifications to become an Email Marketer?
Ans.An Email Marketer career does not require formal education as it is a skill-specific career. Several employers prefer candidates with a minimum of undergraduate qualifications.
Que. What are top Email Marketer colleges?
Ans.Top Email Marketer colleges:
Que. What are top Email Marketer recruiters?
Ans.Top Email Marketer recruiters:
Octane.in
Mail Marketer.
Mail Get Bolt
Kenscio
Juvlon.
via email
Crux Mailer
Hems Mail
Que. What is the average fee for an MBA in Digital Marketing?
Ans.The average fee of an MBA in Digital Marketing ranges between Rs. 300,000 to Rs. 20,00,000.
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Did you know?
Fact 1
Email is the widest marketing channel with more than 4 billion users
Fact 2
Email marketing campaign brings higher return on investment rate as compared to any other digital marketing channel
Fact 3
Professionally people rely on Email for regular communication
Fact 4
Email has the higher customer retention rates
Fact 5
Email has the lowest CPA as compared to other digital marketing channels
