Advanced Certification in Digital Marketing With Generative AI Specialisation

BY
Indian Institute of Digital Education

Learn to use AI for digital marketing and create better campaigns with IIDE's Advanced Certification in Digital Marketing with Gen AI Specialisation.

Mode

Online

Duration

4 Months

Fees

₹ 125000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

IIDE’s Advanced Certification in Digital Marketing is an industry-leading programme that bridges the gap between traditional study and the digital world. The live classes create a collaborative space where students practice their skills on real brand projects.

The curriculum is constantly updated with the latest in AI, including dedicated modules on prompt engineering and automated workflows. Students also learn AI-driven content strategies to stay ahead of the curve.

Beyond technicalities, the programme focuses on professional growth through soft skills training and placement support. This connects graduates directly with a network of 300+ hiring partners.

By the end of the 4-month journey, students earn recognized certifications from IIDE, Google, and HubSpot. These credentials give them exactly what they need to stand out in the competitive marketing industry.

The highlights

  • Comprehensive training on modern AI tools
  • 100 hours of live training and 6 live projects
  • Professional certifications from global platforms
  • 100% placement assistance
  • 5-day offline experience at the Mumbai & Delhi campuses

Course and certificate fees

Fees information
₹ 125,000

Advanced Certification in Digital Marketing With Generative AI Specialisation Fee Structure: 

Description

Amount

Total Tuition Fees

₹1.25 Lakh

certificate availability

Yes

certificate providing authority

IIDE

Who it is for

The Advanced Certification in Digital Marketing (ACDM) with Generative AI Specialisation is ideal for college students, recent graduates, and career switchers who want to build a foundation in digital marketing. It's perfect for those looking to start a career in social media marketing, SEO, or performance marketing at digital agencies and brands.

Eligibility criteria

Eligibility Criteria 

Applicants must have successfully passed their Class 12 (10+2) from a recognized board or must have a Graduation degree. 

Certification Qualifying Details

Students who successfully complete the Advanced Certification in Digital Marketing (ACDM) with Generative AI Specialisation receive industry-recognized certifications from leading global platforms. Upon completion of the course, students are qualified to earn the following certifications:

  • Google Ads Certification
  • Meta Ads Certification
  • HubSpot SEO Certification
  • Google Analytics Certification
  • Kinnect Co-Certification

All certifications are aligned with and recognized by leading global platforms including Google, Meta, HubSpot, and Kinnect. These credentials are valued by employers across digital agencies, brands, e-commerce companies, and startups. 

What you will learn

Marketing skills Digital marketing skills

In the Advanced Certification in Digital Marketing (ACDM) with Generative AI Specialisation, students learn marketing fundamentals, market research, and how to analyze data using AI tools and Google Sheets. They master content marketing, organic social media marketing, brand reputation management, and influencer marketing using tools like ChatGPT and Canva.

The course covers SEO, answer engine optimization (AEO), and how to create high-converting landing pages with AI tools like Ahrefs and Semrush.

Throughout the programme, students work with 25+ industry tools and complete real-world projects on actual brand campaigns. They learn to interpret marketing metrics, track campaigns with Google Analytics, and optimize conversion rates.

By graduation, students can plan content strategies, run paid campaigns, optimize for organic search, and analyze marketing performance. They are prepared for entry-level digital marketing roles in agencies and brands.

The syllabus

Module 1: Marketing Foundations & Analytics

  • Marketing fundamentals and digital media landscape
  • Market research and consumer insights using AI
  • Digital marketing metrics and KPIs
  • Google Sheets for marketing analysis
  • AI tools for marketing data analysis
  • Tools: Claude, ChatGPT, Perplexity, Google Sheets

Module 2: Content & Social Media Marketing

  • Content marketing strategy and creation
  • Storytelling and copywriting
  • Organic social media strategy across platforms
  • Brand reputation management
  • Influencer marketing strategies
  • Tools: ChatGPT, Canva, Instagram Insights, Konnect Insights, Upfluence, Gleemo

Module 3: Performance Marketing

  • Meta Ads (Facebook & Instagram) campaign management
  • Google Ads - Search, Display, and YouTube campaigns
  • LinkedIn Ads and X (Twitter) Ads
  • Performance marketing strategy
  • Budget allocation and media planning
  • Tools: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, X Ads Manager

Module 4: Search Everywhere Optimisation

  • SEO (Search Engine Optimization) fundamentals
  • AEO (Answer Engine Optimization) for AI search
  • GEO (Generative Engine Optimization)
  • Creating high-converting landing pages with AI
  • Google Analytics and tracking
  • Landing page optimization
  • Tools: WordPress, Ahrefs, Semrush, Google Analytics, SurferSEO

Module 5: Professional & Agency Readiness

  • Job role mapping in digital marketing
  • Marketing interview preparation
  • Aptitude and guesstimate practice
  • Resume building and optimization
  • LinkedIn profile optimization
  • Client servicing and communication
  • Personal branding using AI for marketers

Specialized Module : Generative AI

AI Foundations
  • The AI work mindset and how AI systems work
  • Prompt engineering fundamentals
  • AI for research and synthesis
  • Building custom AI assistants
  • Automating research workflows
  • Tools: Aude, Perplexity, Poe, ChatGPT, Claude
Multimodal AI Content Creation
  • Generative AI fundamentals
  • Image generation basics and advanced image systems
  • Text-to-video generation
  • Image-to-video animation
  • Voice and music creation
  • AI avatars and talking heads
  • AI-powered deck and document creation
  • Multimodal content integration
  • Tools: Gemini, RunwayML, Eleven Labs, Suno AI, Lovable

Scholarship Details

Students can avail merit-based scholarships ranging from ₹10,000 to ₹1 lakh. IIDE offers multiple scholarships as follows:

  • Achiever's Scholarship (Type I) is for students with consistent academic excellence of 75% or above in Class X, XII, and graduation, selected on academic records and test scores. 
  • Financial Aid Scholarship (Type II) supports economically weaker students based on family income with required income proof. 
  • NextGen Women Scholarship (Type III) recognizes high-achieving female students excelling in academics, leadership, and extracurricular activities with an entrepreneurial mindset. 
  • Founder's Scholarship (Type IV) is awarded to exceptional candidates with standout abilities in content creation, extracurriculars, or entrepreneurship, evaluated on business ideas, leadership qualities, and achievements.

How it helps

The ACDM with Gen AI Specialisation equips students with practical digital marketing skills, hands-on experience with industry tools, and real-world portfolio projects. By graduation, they have everything they need to land the first digital marketing job and start driving measurable results from day one.

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses