Start learning the skills in digital marketing along with managerial skills with the Post Graduation Programme in Digital Marketing & Business Strategy.
29 Apr, 2026
Application Date
IIDE's PG programme combines essential digital marketing skills with the business strategy mindset that drives real growth.
Students move beyond just running campaigns into real strategy. They dive into customer analytics, brand positioning, growth frameworks, and data-driven decisions. The curriculum covers SEO, paid acquisition, content strategy, and marketing analytics - all connected to actual business outcomes.
They learn from professors who've actually built and scaled digital businesses. They work on real projects and figure out how to connect marketing to revenue. By the end, they're ready for leadership roles.
Whether you're a marketing professional wanting to level up, entrepreneurs scaling their ventures, or simply pivoting into digital leadership, IIDE's programme is built for you.
Post-Graduate Programme in Digital Marketing & Business Strategy Fee Structure:
Description
Amount
Total Tuition Fees
₹8.85 Lakh
Yes
IIDE
The Post-Graduation Programme in Digital Marketing and Business Strategy (PGDBS) is designed for ambitious fresh graduates who want to lead, not just execute. This programme is for those ready to move beyond running campaigns into building and scaling businesses.
Eligibility Criteria
Certification Qualifying Details
Students who successfully complete the Post-Graduation Programme in Digital Marketing and Business Strategy (PGDBS) receive an IIDE Certificate along with industry-recognized certifications including:
All certifications are aligned with and recognized by leading global platforms including Google, Meta, HubSpot, Amazon, and Microsoft. These credentials are valued by employers across digital agencies, brands, and fast-growing startups. This refines students' credibility in the digital business market.
In the Post-Graduation Diploma in Digital Marketing and Business Strategy (PGDBS), students master digital marketing foundations, brand strategy, content creation, social media marketing, performance marketing, SEO, and analytics.
Beyond core marketing skills, students dive into e-commerce management across marketplaces and Shopify, business analytics with P&L management and financial forecasting, comprehensive business strategy including market analysis and go-to-market planning, and AI-driven entrepreneurship with workflow automation and startup execution.
Every module ends with real-world application - launching paid campaigns, building marketing dashboards, managing e-commerce brands, analyzing unit economics, developing growth strategies, and creating AI-automated business systems.
By graduation, students understand how to drive digital growth, manage business metrics, connect marketing to revenue, and think like founders building scalable digital businesses.
PG applicants with 75% or above in their last qualifying exam, and a score of 70% and above in competitive exams like CAT, XAT, or MAT, are eligible to apply for a scholarship.
IIDE offers multiple scholarships as follows:
The PGDBS programme transforms ambitious graduates into business leaders ready for high-impact roles at India's top legacy brands and fast-growing startups, where they can drive growth and strategy.
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