Post Graduate Programme in Digital Marketing

BY
Indian Institute of Digital Education

Start learning the skills in digital marketing along with managerial skills with the Post Graduation Programme in Digital Marketing course.

Mode

Full time, Online

Duration

11 Months

Fees

₹ 665000

Important Dates

29 Apr, 2026

Application Date

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends

Course overview

IIDE’s 11-month Post Graduate Program in Digital Marketing is a high-level, MBA-style course that turns students into experts through hands-on training and job placement support.

This 11-month program is perfect for graduates who want to build a career in fields like branding, advertising, content creation, and search engine strategy.

The course uses live projects and real-world case studies to make sure students are ready for a professional role from the very first day. It is specifically designed to transform students into skilled marketing professionals.

This program is ideal for new graduates, people changing their career paths, or anyone looking for a full-time professional course in digital marketing.

The highlights

  • 11 months of intensive and immersive training.
  • Comprehensive learning, 750 hours of instruction.
  • AI tools like Claude and ElevenLabs
  • Marketing excellence.
  • 9 specialized modules with 9 industry certifications
  • 18+ tools like Mailchimp, Shopify and Midjourney 

Course and certificate fees

Fees information
₹ 665,000

Post-Graduate Programme in Digital Marketing Fee Structure: 

DescriptionAmount
Total Tuition Fees₹6.65 Lakh


certificate availability

Yes

certificate providing authority

IIDE

Who it is for

The Post-Graduation Diploma in Digital Marketing is for fresh graduates who want to become specialists in digital marketing channels. It's ideal for those aiming for marketing roles at digital agencies, brands, and e-commerce companies.

Eligibility criteria

Eligibility Criteria

  • Bachelor's degree from any stream from a recognized university is required.
  • Graduation score or percentage of minimum 55% is required.
  • Candidates must clear IIDE's entrance test which covers aptitude, digital marketing knowledge, and analytical thinking.
  • A personal interview round is mandatory. Assessment focuses on vision for business, leadership potential, and alignment with the program.

Certification Qualifying Details

Students who successfully complete the Post-Graduation Programme in Digital Marketing receive an IIDE Certificate along with industry-recognized certifications including:

  • Google Ads Certification
  • Meta Ads Certification
  • HubSpot SEO Certification
  • Google Analytics Certification
  • Amazon Ads Certification
  • WebEngage Co-Certification
  • Kinnect Co-Certification
  • Konnect Insights Co-Certification

These certifications are aligned with and recognized by leading global platforms including Google, Meta, HubSpot, Amazon, and WebEngage. These credentials are valued by employers across digital agencies, brands, and e-commerce companies.

What you will learn

Digital marketing skills Knowledge of google ads

In the Post-Graduation Programme in Digital Marketing, students don't just study marketing, they live it! They master the methods of building iconic brands and deep-diving into the minds of customers by bringing ideas to life through live projects, viral video creation, and advanced AI tools.

The course teaches how to run ads on Google, Meta, and LinkedIn, along with SEO and e-commerce strategies. Additionally, students learn how to track data, automate customer messages, and build marketing dashboards to measure business success.

Every module ends with real-world application, ranging from creating brand strategies and social media posts to running paid ads. By the time they graduate, students know how to attract visitors, find the right customers, increase sales, and demonstrate how their marketing work helps a business grow.

The syllabus

Marketing Foundations & Brand Strategy

  • Marketing fundamentals and digital media landscape
  • Consumer research and audience segmentation
  • Brand strategy, identity, and positioning
  • Marketing funnels and campaign planning
  • Integrated digital and traditional marketing
  • Tools: ChatGPT, Claude, Perplexity, Miro, The Media Ant

Content Creation & Social Media Marketing

  • Content strategy, storytelling, and copywriting
  • Video production and editing
  • AI-powered content creation
  • Social media growth and analytics
  • Influencer marketing and reputation management
  • Tools: DaVinci Resolve, Midjourney, CapCut, HeyGen, Meta Business Suite, ElevenLabs

Performance Marketing & Search Growth

  • Meta, LinkedIn, and Google Ads campaigns
  • E-commerce advertising
  • Media planning and programmatic advertising
  • SEO and content optimization
  • AI Search Optimization (AEO/GEO) and Digital PR
  • App Store Optimization
  • Tools: Google Ads, Meta Ads, Semrush, Ahrefs, Amazon Seller Central, SurferSEO

Analytics, Growth & Career Readiness

  • Marketing analytics and data tracking
  • CRM automation and lifecycle marketing
  • Lead generation and conversion optimization
  • Marketing dashboards and attribution
  • Personal branding, portfolio building, and career preparation
  • Tools: Google AI Studio, Looker Studio, HubSpot, Mailchimp

Admission details

  • Visit IIDE's official website, select the PGDM Programme, and fill out the online application form with your academic and personal details
  • Pay the non-refundable application fee through the secure payment portal to complete your form submission 
  • Appear for the IIDE Aptitude Assessment 
  • Attend a Personal Interview at the campus with IIDE's admissions panel
  • Upon selection, pay the confirmation fee within the deadline to secure your seat in the batch, after which you will receive your official admission confirmation

Scholarship Details

PG applicants with 75% or above in their last qualifying exam, and a score of 70% and above in competitive exams like CAT, XAT, or MAT, are eligible to apply for a scholarship.

IIDE offers multiple scholarships as follows: 

  • Achiever's Scholarship (Type I) is for students with consistent academic excellence of 75% or above in Class X, XII, and graduation, selected on academic records and test scores. 
  • Financial Aid Scholarship (Type II) supports economically weaker students based on family income with required income proof. 
  • NextGen Women Scholarship (Type III) recognizes high-achieving female students excelling in academics, leadership, and extracurricular activities with an entrepreneurial mindset. 
  • Founder's Scholarship (Type IV) is awarded to exceptional candidates with standout abilities in content creation, extracurriculars, or entrepreneurship, evaluated on business ideas, leadership qualities, and achievements.

How it helps

The PGDM programme equips students with practical digital marketing skills and real-world portfolio projects. With the skills learnt, they can get placed at top digital agencies and brands, to drive campaigns that deliver measurable results from day one.

Instructors

Mr Karan Shah

Mr Karan Shah
Instructor
Volkswagen India

Mr Jaideep Doshi

Mr Jaideep Doshi
Instructor
Freelancer

Mr Soham Bhagnari

Mr Soham Bhagnari
Instructor
Castrol India Ltd.

Mr Akshay Gurnani

Mr Akshay Gurnani
Instructor
Freelancer

FAQs

Is there any scholarship provision?

Yes there is an IIDE scholarship that gets offered.

Who is this Post Graduation Programme in Digital Marketing offline course?

Anyone who has an interest in digital marketing can do this course.

How many students are offered admission in one particular batch?

40 students are offered admission.

Who is the official partner of the Post Graduation Programme in Digital Marketing?

The official partner of this programme is Google.

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