- Why is social media engagement important?
- Creating a customer-centric social media strategy
- Exemplary brands in social media
Online
4 Weeks
Quick facts
particular | details | ||
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Learning efforts
4 Hours Per Week
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Course overview
The Understanding Social Media Strategy Online Course is a practical digital marketing course designed by social media experts at the Institute of Data & Marketing. The 100% online course is aimed at helping social media managers to develop their strategic management skills and stand out in the global market.
The Understanding Social Media Strategy Certification Course is a self-paced course taught over 4 weeks duration. The course will be directed by Will Francis, writer, educator, presenter, and speaker on technology & social media. The course will help learners realise the importance of social media activity and campaigns to an organisation.
The Understanding Social Media Strategy Training Course offered on the FutureLearn platform will equip learners in the usage of effective social media marketing strategy that is crucial for building brand image and online social engagement for better results. Upon the successful completion of the course, all candidates will be rewarded with a course certificate.
The highlights
- Digital course certificate
- Self-guided course
- 4 weeks duration
- 4 hours weekly study
- Progress tracking
- Bite-sized videos
- Articles and activities
- Video and audio material
- Knowledge of social media strategy
Program offerings
- Digital course certificate
- Self-guided course
- 4 weeks duration
- 4 weekly study hours
- Progress tracking
- Bite-sized videos
- Long-form articles
- Short-form articles
- Practical activities
- Audios
- Short readings and discussions
Course and certificate fees
The course allows candidates to run a 7-day free trial after which an amount of Rs 900/month should be paid. You can cancel the subscription according to your preference and the subscription will be automatically canceled once the course is completed. You will get access to study materials even after the end of the subscription period. After the completion of online assessments, you will earn a digital course certificate and a final award that is shareable.
Understanding Social Media Strategy Course Fee Structure
Course | Amount |
Understanding Social Media Strategy | Rs 900/month |
certificate availability
certificate providing authority
Eligibility criteria
Certificate Qualification Details
To attain the course certificate, candidates need to complete 90% of the course steps and all the provided assessments.
What you will learn
After completing the Understanding Social Media Strategy Online Course, you will learn about the following topics:
- Ways to gain visibility on social media
- Importance of social media engagement
- Designing of SMART objective framework
- Ways to build a social listening strategy
- How to develop a social media channel strategy
- Integration of social planning with business strategy
Who it is for
- The digital marketing course is suitable for or ambitious social media managers looking to make a breakthrough.
- The course will be apt for learners who have previously made social content as part of multichannel marketing campaigns and have a basic knowledge of social media metrics.
Admission details
Given below are the steps to enroll in the Understanding Social Media Strategy Training Course:
Step 1: Click on the URL given below -
https://www.futurelearn.com/courses/introduction-to-social-media-strategy
Step 2: Click on the "Start your free 7-day trial" option.
Step 3: When the page opens, fill in the required details and register for the course.
The syllabus
Week 1
Week 2
- Setting objectives and KPIs
- Choosing the right metrics to measure success
- Using the SMART Objective Framework
Week 3
- Social media listening
- How to build a social listening strategy
- Components of a social listening strategy
- Tools for social listening
Week 4
- Developing a social media strategy
- Developing a social media channel strategy
- Developing a social media campaign strategy
How it helps
The Understanding Social Media Strategy Certification Benefits are listed below:
- The course explains the importance of social media strategy and the role of customers in achieving your social media goals.
- You will get to explore the core foundations of social media strategy and the key techniques and tools behind social listening.
- You will learn about the steps involved in the development of social media strategies for different social platforms as well as individual campaigns.
- After completing the course, learners will be proficient in creating and executing a social media strategy for carrying out brand management using the best customer engagement practices.
Instructors
Mr Will Francis
Writer
Freelancer
FAQs
The online course is scheduled for a duration of 4 weeks.
Yes, candidates who complete the online test and assessments will get a shareable digital course certificate and a final award.
All candidates who register for the course will get a 7-day free trial after which they can decide whether to continue the paid subscription or not.
Learners are required to contribute 4 hours weekly to the course.
No, the Understanding Social Media Strategy Training Course does not provide placement opportunities.