PGP in Sales, Marketing and Business Leadership

BY
Kraftshala School of Business

A full-time online MBA equivalent program for top-tier sales and marketing roles in top brands in India.

Mode

Online

Duration

8 Months

Fees

₹ 250000

Important Dates

07 May, 2026

Course Commencement Date

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

PGP in Sales, Marketing and Business Leadership course is a 8-month, online program which focuses on sales excellence, category management, and digital growth. The curriculum blends FMCG tactics with B2B SaaS sales and marketing. Through 300+ hours of live projects and the INDUSTRYCreds® certification, participants will develop practical expertise in persuasion, storytelling, and data-driven business intelligence.

The PGP in Sales, Marketing and Business Leadership course has an average CTC of ₹10.3 LPA. Kraftshala’s accountability clause provides a 60% tuition refund if graduates are placed below the ₹7.5 LPA benchmark, ensuring a strong commitment to career outcomes.

The highlights

  • 8 months online course
  • Immersive live sales and marketing training with industry mentors
  • 7 live projects with real budgets on B2B Sales, FMCG Sales, SEO, Paid ads, and E-commerce
  • 60% fee refund if job placement is at less than 7.5LPA
  • AI-powered curriculum reflecting current industry needs

Program offerings

  • 7 live projects with real budget
  • Industry experts
  • Ai tools integration
  • Job placement of 7.5lpa and above (60% refund if not placed)
  • Community access
  • Certification upon completion

Course and certificate fees

Fees information
₹ 250,000

The fees for the PGP in Sales, Marketing and Business Leadership course is : 

Fees components

Amount

Course fees

Rs. 2,50,000 + 18% GST

certificate availability

Yes

certificate providing authority

Kraftshala School of Business

Eligibility criteria

  • Background: Open to individuals from any field or background.
  • Persona: Primarily designed for freshers, young professionals (typically 0–3 years of experience), and career switchers looking to enter the corporate sales and marketing world.
  • Screening: Candidates must go through a screening process which includes an evaluation of their potential through a test.

What you will learn

Problem solving ability Marketing skills Sales skills

PGP in Sales, Marketing and Business Leadership course is a 8-month sales and marketing program in which participants will master business fundamentals like P&L and commercial functions. The curriculum covers high-impact sales strategies for B2B SaaS and FMCG sectors, focusing on persuasion frameworks. The participants will also learn rigorous data-driven problem-solving using Excel to drive business growth.

Additionally, the participants will gain hands-on expertise in performance marketing, SEO, and e-commerce management. The PGP in Sales, Marketing and Business Leadership course integrates AI literacy and essential human skills, including impactful communication. These technical and interpersonal skills ensure participants are ready for top-tier corporate sales and marketing roles.

The syllabus

Term 1: Strategic Business Pillars

  • Commercial Functions
  • KPI/ Value Chain Understanding
  • P&L Statement 
  • Cash Flows and ROI

Term 2: Sales & Persuasion

  • Building Trust 
  • Intelligence Gathering
  • Probing
  • Finding Value Prop
  • Objection Handling

Term 3: B2B Sales

  • B2B sales cycles, Revenue & Pricing models
  • Building ICPs & User Personas
  • Prospecting & Qualification
  • Building Cadences
  • Demos, Account Management

Term 4: FMCG Sales

  • FMCG Sales Levers, KPIs, Stakeholders
  • Channel Management
  • Sales Levers & Margin
  • Inventory & Pipeline Management
  • Ecom and Category Management

Term 5: Organic Marketing

  • Why Organic matters & Keyword Research
  • On-Page SEO & Optimizations
  • Content Strategy and Clusters
  • Off-Page SEO & Link Building
  • Technical SEO & Google Analytics

Term 6: Performance Marketing

  • Metrics & Understanding algorithms
  • Search: Campaign Structuring & Keywords
  • Audiences, RLSA, Bidding and Budgeting
  • Linkedin Ads: Overview & Targeting
  • Campaign Types and Optimizations

Term 7: Ecommerce / Category Management

  • Identifying business opportunity
  • Media Planning- , Ads, Targeting &more
  • Sales forecasting Strategy
  • Visibility, event based merchandizing
  • Optimizations across platforms

Admission details

Follow these steps to enroll in the PGP in Sales, Marketing and Business Leadershipg Course:

  • Visit the official website https://www.kraftshala.com/online-mba-in-sales-and-marketing/
  • Fill out the application form with your academic and personal details
  • Complete the screening process
  • Receive admission confirmation
  • Submit required documents 
  • Pay the course fee to secure your seat

How it helps

The PGP in Sales, Marketing and Business Leadership is built around the objective of making students ready to deliver from Day 1 at top brands and companies. Through 7 terms of 900+ hours covering B2B sales, FMCG sales, performance marketing, ecommerce, and organic growth, students work on 7 live projects with real companies and get mentorship from 50+ industry CXOs. The PGP in Sales, Marketing and Business Leadership course uses the 70:20:10 model - 70% learning through actual projects, 20% mentorship, and 10% classes - ensuring practical readiness over theoretical knowledge. With a 94% placement rate, an average CTC of ₹10.3 LPA, and a 60% fee refund guarantee if your job falls below ₹7.5L, Kraftshala takes full accountability for your career outcome.

FAQs

What is the duration of the PGP in Sales, Marketing and Business Leadership Course?

The duration of this PGP in Sales, Marketing and Business Leadership course is 8 months.

Is this certification suitable for beginners?

Yes, the Online MBA in Sales and Marketing Certification Training is designed for both beginners and professionals.

Does the PGP in Sales, Marketing and Business Leadership course include practical training?

Yes, the PGP in Sales, Marketing and Business Leadership course includes live projects, case studies, and hands-on assignments for practical learning.

Will I receive a certificate after completion?

Yes, participants who successfully complete the PGP in Sales, Marketing and Business Leadership course requirements will receive a certification.

What career opportunities can I explore after this PGP in Sales, Marketing and Business Leadership course?

The participants can pursue roles in sales, marketing, business development, and digital marketing.

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses