Advanced Pay Per Click (PPC) Certification Training

Simplilearn

The Advanced Pay Per Click (PPC) Certification course is a training program that helps you become an expert in running paid ads on various digital platforms.

Online

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based	Frequency of Classes Weekends

Course overview

In the Advanced Pay Per Click (PPC) Certification Training course, candidates will learn in detail about Pay-Per-Click, display advertising, conversion optimisation, and web analytics to create and manage paid marketing campaigns effectively.

The Advanced Pay Per Click (PPC) Certification course also includes an in-depth study of various PPC marketing methods such as bidding methods, performance management, ranking algorithms, lead generation improvement, ad platforms, and search engine marketing essential to create campaigns with measurable ROIs.

This Advanced Pay Per Click (PPC) online Certification program is designed for participants to learn as per their preferred speed, they can choose the self-paced model. For corporates, there is a separate option to train employees on how to run PPC campaigns more effectively.

Moreover, the Advanced Pay Per Click (PPC) online Certification Training program will turn the learners into industry-ready professionals of paid marketing by providing hands-on training in several paid marketing campaigns.

The highlights

A total of 126 live demos of tools such as Google Analytics, Google Ads, etc.
Candidates will work on five industry-based projects
The course is aligned to the Ads Certification exams from Google and Bing.
Learn to use Google Analytics, and conversion tracking
A comprehensive study of display marketing, content marketing and remarketing.

Program offerings

Self-paced learning
Corporate training
Blended learning
Hands-on learning
24x7 learner assistance and support
Online classes

Course and certificate fees

certificate availability

Yes

certificate providing authority

Simplilearn

Who it is for

Marketing manager Digital marketing executive

The Advanced Pay Per Click (PPC) Certification Training course is recommended for professionals who are interested in the paid digital marketing industry. Some common profiles include –

Marketing Managers
Digital Marketing Executives
Marketing Professionals
Sales Professionals
Business and Communications Graduates
Entrepreneurs
Business Owners

Eligibility criteria

There are no prerequisites for admission to this course. However, a basic understanding of Digital Marketing can be helpful for a smooth learning experience.

What you will learn

Digital marketing skills Keyword research skill

Once you have completed the Advanced Pay Per Click (PPC) Certification Training course by Simplilearn successfully, you will be proficient in skills such as –

Learn how to recognise the mental process and intent of the user behind a given search query
Understand the different stages of process a consumer goes through before making a purchase
Learn how to organize the list of keywords you’ve generated for running ads and how to match the ads to the user’s search queries
Learn how to find the popular terms that users are searching on the search engines so that you can create ads around those terms
Learn how to use advanced features provided by the platform for running ads and Google Analytics.
Learn how to test whether an ad is running optimally and whether it shows the specified extensions
Learn how to target users based on the language of the query
Learn how to specify the reach of an ad.
Learn about the network of websites that a platform can show display ads on
Learn how to choose the right bidding strategy to maximise benefits.
Learn how to organize several ad groups within a paid marketing campaign
Learn how to measure and report click-through rate and ROI of ads.

The syllabus

Advanced Pay Per Click

Lesson 01 - Psychology of Search

1.01 Introduction
1.02 The Search Process
1.03 How an Advertiser Fits into the Search Process
1.04 Key Takeaways
Knowledge Check

Lesson 02 - Buying Funnel

2.01 Introduction
2.02 Understanding The Buying Funnel
2.03 Target Users throughout the Funnel
2.04 Channels to Leverage throughout the Buying Funnel
2.05 Key Takeaways
Knowledge Check

Lesson 03 - Understanding Keyword Organization

3.01 Introduction
3.02 How Keywords Change During the Buying Funnel
3.03 Types of Keywords
3.04 Identify the Primary Searcher
3.05 Key Takeaways
Knowledge Check

Lesson 04 - Keyword Match Types

4.01 Introduction
4.02 Difference Between Semantic and Syntactic Match Types
4.03 Using Syntactic Match Types Phrase Match
4.04 Using Semantic Match Types
4.05 Key Takeaways
Knowledge Check

Lesson 05 - Negative Keywords and Managing Search Terms

5.01 Introduction
5.02 Search Terms used to Trigger your Keywords
5.03 Negative Keyword Match Types Function
5.04 How to Use Negative Keywords Throughout your Account
5.05 N-Gram Analysis
5.06 Key Takeaways
Knowledge Check

Lesson 06 - Keyword Research

6.01 Introduction
6.02 Examine the Website for Keywords and Keyword Ideas
6.03 Utilize the Analytics for Keyword Ideas
6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
6.05 Key Takeaways
Knowledge Check

Lesson 07 - Creating Compelling Ads

7.01 Introduction
7.02 Understand Ad Components
7.03 Where to Send Traffic
7.04 Features and Benefits
7.05 Create a Call-to-Action
7.06 Craft Ads That Match the Buying Cycle
7.07 Key Takeaways
Knowledge Check

Lesson 08 - Advanced Ad Features

8.01 Introduction
8.02 Dynamically Customize Ads
8.03 Prequalify a B2B Audience
8.04 Ensure Your Ads Are Complete
8.05 Key Takeaways
Knowledge Check

Lesson 09 - Ad Testing30:05

9.01 Introduction
9.02 Types of Ad Testing
9.03 Single and Multi Ad Group Testing
9.04 Testing Metrics and Data
9.05 Key Takeaways
Knowledge Check

Lesson 10 - Ad Extensions

10.01 Introduction
10.02 Meaning of Ad Extensions
10.03 Utilize Informational Extensions
10.04 List Additional Options to Interact with Your Business
10.05 Create Special Promotions and Prices for Ads
10.06 Use Additional Options
10.07 Key Takeaways
Knowledge Check

Lesson 11 - Campaign Types Budget and Reach

11.01 Introduction
11.02 Choosing the Appropriate Campaign Type
11.03 Selecting the Right Networks for Your Ads
11.04 Setting and Controlling Your Budgets
11.05 Exploring Other Settings
11.06 Key Takeaways
Knowledge Check

Lesson 12 - Location and Language Targeting

12.01 Introduction
12.02 Choosing the Locations for Your Ads
12.03 Using Advanced Location
12.04 Selecting the Appropriate
12.05 Key Takeaways
Knowledge Check

Lesson 13 - Introduction to Audience Types

13.01 Introduction
13.02 The Remarketing Process
13.03 Customer Match with CRM Data
13.04 Expand Audiences with Similar Lists
13.05 Target Users with In-Market and Affinity Audiences
13.06 Demographic Targeting Options
13.07 Key Takeaways
Knowledge Check

Lesson 14 - How to Segment Data and Create Lists

14.01 Introduction
14.02 Segment your data
14.03 Creating a Remarketing List
14.04 Creating Customer Match
14.05 Key Takeaways
Knowledge Check

Lesson 15 - Using the Audience Lists to Reach Customers

15.01 Introduction
15.02 Comparing Targeting and Observation
15.03 Using Audience Bid Modifiers
15.04 Analyzing Customer Data Using Audience Insights
15.05 Key Takeaways
Knowledge Check

Lesson 16 - Introduction to the Display Network

16.01 Introduction
16.02 Understanding the Targeting Options
16.03 Listing the Display Ad Formats
16.04 Choosing the Targeting Method Based on the Funnel
16.05 Key Takeaways
Knowledge Check

Lesson 17 - Display Targeting Options

17.01 Introduction
17.02 Contextual Targeting
17.03 Placement Targeting
17.04 Layered Targeting
17.05 Blocking Inappropriate Content
17.06 Key Takeaways
Knowledge Check

Lesson 18 - Display Ad Formats

18.01 Introduction
18.02 Create Effective Responsive Ads
18.03 Upload Image Ads
18.04 When to Use Image and Responsive Ads
18.05 Key Takeaways
Knowledge Check

Lesson 19 - Setting And Measuring Goals

19.01 Introduction
19.02 Setting Goals
19.03 Measuring Goals
19.04 Attribution Methods
19.05 Key Takeaways
Knowledge Check

Lesson 20 - Bidding and Attribution

20.01 Introduction
20.02 Choose a Bid Method
20.03 Automate Manual Bidding
20.04 Apply Bid Modifiers
20.05 Key Takeaways
Knowledge Check

Lesson 21 - Reporting and Testing

21.01 Introduction
21.02 Customize the Interface
21.03 Create Reports and Dashboards
21.04 Click Fraud
21.05 Drafts and Experiments
21.06 Key Takeaways
Knowledge Check

Lesson 22 - Ad group organization

22.01 Introduction
22.02 Create Tightly Themed Ad Groups
22.03 Bulk Ad Group Creation
22.04 Key Takeaways
Knowledge Check

Lesson 23 - Campaign Organization

23.01 Introduction
23.02 When to Create Seperate Campaigns
23.03 Organize Campaigns Based on the Goals
23.04 Process of Account Organization
23.05 Key Takeaways.mp4
Knowledge Check

Lesson 24 - Working with Multiple Accounts

24.01 Introduction
24.02 Working with Google Ads Manager
24.03 Managing Multiple Users Account Access
24.04 Making Bulk Changes with the Google Ads Editor
24.05 Key Takeaways
Knowledge Check

Lesson 25 - Introduction to Quality Score

25.01 Introduction
25.02 How Ad Rank Functions
25.03 The Quality Score Factors
25.04 Difference between Visible vs Auction Quality Scores
25.05 Key Takeaways
Knowledge Check

Lesson 26 - Working with Quality Score

26.01 Working with Quality Score
26.02 Assess Quality Score Data
26.03 Improving Your Quality Score
26.04 Using Impression Share
26.05 keytakeaway
Knowledge Check

Lesson 27 - Quality Score Diagnosis and Pivot Tables

27.01 Introduction
27.02 Downloading Quality Score Data
27.03 Creating Pivot Tables
27.04 Key Takeaways
Knowledge Check

Lesson 28 - Setting Up Your PPC Strategy

28.01 Introduction
28.02 Plan and conduct a strategic Interview
28.03 Create a Maketing Plan
28.04 Create a checklist to ensure Completion
28.05 Key takeways
Knowledge Check

Lesson 29 - Creating Your Account

29.01 Introduction
29.02 Implementing Account Tracking
29.03 Planning Account Creation
29.04 Create the Account
29.05 Key Takeaways
Knowledge Check

Lesson 30 - Managing Your Account

30.01 Introduction
30.02 Operate an Active Campaign to Keep It on Target
30.03 Refine the Campaigns Targets
30.04 Manage a Long-Term PPC Account
30.05 Key Takeaways
Knowledge Check

Lesson 31 - Shopping and Video Campaigns

31.01 Introduction
31.02 Create a Shopping Campaign
31.03 Create a Video Campaign
31.04 Key Takeaways
Knowledge Check

Lesson 32 - Automation and Other Tools

32.01 Introduction
32.02 Automating Your Google Ads Account
32.03 Other Tools Required for Automation
32.04 Key takeways
Knowledge Check

Admission details

Filling the form

To apply for Advanced Pay Per Click (PPC) Certification Training course by Simplilearn, you can follow the steps below.

Step 1 - To register, click on the link https://www.simplilearn.com/digital-marketing/pay-per-click-ppc-certification-training

Step 2 - Click on ‘Enroll Now’ button on top of the page and a new page will appear

Step 3 - Apply coupon, if you have; else click on the ‘Proceed’ button

Step 4 - Fill the details such as name, email, and contact number and click on proceed button

Step 5 - Pay the fee. Don’t forget to save the transaction receipt for future reference

Evaluation process

To receive the advanced Advanced Pay Per Click (PPC) certificate, you must complete PPC Foundations, Display Advertising, Advanced PPC, and Advanced Content Marketing Advanced Website Conversion Rate Optimization programs. In addition, you need to clear the Advanced PPC simulation exam with at least 60% marks to become a certified PPC professional.

How it helps

Upon the successful completion of the Advanced Pay Per Click (PPC) Certification Training course online, the candidate can explore job opportunities in the Digital Marketing industry. You will be skilled to run effective PPC campaigns to meet the revenue goals.

After the certification course, you can work as a Paid Search Manager, PPC Specialist, and PPC Advertising Analyst. An average PPC professional can earn up to Rs. 10.05 lakhs per annum. Besides, several top companies like Amazon, Replicon, Skillsoft, and many more always have a high demand for certified PPC professionals.

FAQs

What are the prerequisites for the Advanced Pay Per Click (PPC) Certification course?

There are no prerequisites for the Advanced Pay Per Click (PPC) Certification course but a basic understanding of digital marketing is recommended.

How can I become a certified PPC professional?

You must complete PPC Foundations, Advanced PPC, Display Advertising, Advanced Content Marketing and Advanced Website Conversion Rate Optimization. You must also clear the Advanced PPC simulation exam with at least 60% and receive the Advanced PPC project certificate.

What is the Advanced Pay Per Click (PPC) Certification course?

The Advanced Pay Per Click (PPC) Certification course is an OMCP approved course that teaches in detail about various aspects of PPC including but not limited to bidding methods, performance management, lead generation improvement.

What is the salary of a PPC professional?

The salary of a PPC professional will depend upon your job profile and the company you work for. The average salary for a PPC Specialist in India usually ranges between Rs. 3,95,000 to Rs. 18,85,000 per annum.

How long is the Advanced Pay Per Click (PPC) certificate valid for?

The Advanced Pay Per Click (PPC) certificate has lifetime validity.

How many attempts can I take to pass the Advanced Pay Per Click (PPC) certification exam?

You can only attempt the Advanced Pay Per Click (PPC) exam once.

Will I receive the Advanced Pay Per Click (PPC) certificate once I complete the training course?

You will receive the Advanced Pay Per Click (PPC) certificate after completing the course and passing the PPC simulation exam with at least 60% marks.

What are the responsibilities of a PPC specialist?

The responsibilities of a PPC specialist include creating and launching PPC campaigns, forming PPC bidding strategies, tracking KPIs, measuring and reporting ad performance.

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Advanced Pay Per Click (PPC) Certification Training

Online

Quick Facts

Course overview

The highlights

Program offerings

Course and certificate fees

certificate availability

certificate providing authority

Who it is for

Eligibility criteria

What you will learn

The syllabus

Advanced Pay Per Click

Lesson 01 - Psychology of Search

1.01 Introduction

1.02 The Search Process

1.03 How an Advertiser Fits into the Search Process

1.04 Key Takeaways

Knowledge Check

Lesson 02 - Buying Funnel

2.01 Introduction

2.02 Understanding The Buying Funnel

2.03 Target Users throughout the Funnel

2.04 Channels to Leverage throughout the Buying Funnel

2.05 Key Takeaways

Knowledge Check

Lesson 03 - Understanding Keyword Organization

3.01 Introduction

3.02 How Keywords Change During the Buying Funnel

3.03 Types of Keywords

3.04 Identify the Primary Searcher

3.05 Key Takeaways

Knowledge Check

Lesson 04 - Keyword Match Types

4.01 Introduction

4.02 Difference Between Semantic and Syntactic Match Types

4.03 Using Syntactic Match Types Phrase Match

4.04 Using Semantic Match Types

4.05 Key Takeaways

Lesson 05 - Negative Keywords and Managing Search Terms

5.01 Introduction

5.02 Search Terms used to Trigger your Keywords

5.03 Negative Keyword Match Types Function

5.04 How to Use Negative Keywords Throughout your Account

5.05 N-Gram Analysis

5.06 Key Takeaways

Knowledge Check

Lesson 06 - Keyword Research

6.01 Introduction

6.02 Examine the Website for Keywords and Keyword Ideas

6.03 Utilize the Analytics for Keyword Ideas

6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas

6.05 Key Takeaways

Knowledge Check

Lesson 07 - Creating Compelling Ads

7.01 Introduction

7.02 Understand Ad Components

7.03 Where to Send Traffic

7.04 Features and Benefits

7.05 Create a Call-to-Action

7.06 Craft Ads That Match the Buying Cycle

7.07 Key Takeaways

Knowledge Check

Lesson 08 - Advanced Ad Features

8.01 Introduction

8.02 Dynamically Customize Ads

8.03 Prequalify a B2B Audience

8.04 Ensure Your Ads Are Complete

8.05 Key Takeaways

Knowledge Check

Lesson 09 - Ad Testing30:05

9.01 Introduction

9.02 Types of Ad Testing

9.03 Single and Multi Ad Group Testing

9.04 Testing Metrics and Data

9.05 Key Takeaways

Knowledge Check

Lesson 10 - Ad Extensions