Psychology of Search
Understanding Keyword Organization
Keyword Match Types
Negative Keywords and Managing Search Terms
Creating Compelling Ads
Advanced Ad Features
Campaign Types Budget and Reach
Location and Language Targeting
Introduction to Audience Types
How to Segment Data and Create Lists
Using the Audience Lists to Reach Customers
Introduction to the Display Network
Display Targeting Options
Display Ad Formats
Setting and Measuring Goals
Bidding and Attribution
Reporting and Testing
Ad group organization
Working with Multiple Accounts
Introduction to Quality Score
Working with Quality Score
Quality Score Diagnosis and Pivot Tables
Setting Up Your PPC Strategy
Creating Your Account
Managing Your Account
Shopping and Video Campaigns
Automation and Other Tools
Advanced Pay Per Click (PPC) Certification Training
The Advanced Pay Per Click (PPC) Certification course is a training program that helps you become an expert in running paid ads on various digital platforms.
04 Dec, 2021 - 19 Dec, 2021
Course Commencement Date
Medium of instructions English
Mode of learning Self study, Classroom
Mode of Delivery Video and Text Based
In the Advanced Pay Per Click (PPC) Certification Training course, candidates will learn in detail about Pay-Per-Click, display advertising, conversion optimisation, and web analytics to create and manage paid marketing campaigns effectively.
The Advanced Pay Per Click (PPC) Certification course also includes an in-depth study of various PPC marketing methods such as bidding methods, performance management, ranking algorithms, lead generation improvement, ad platforms, and search engine marketing essential to create campaigns with measurable ROIs.
This Advanced Pay Per Click (PPC) online Certification program is designed by industry experts containing more than 60 hours of blended learning content. If the learner wants to learn as per their preferred speed, they can choose the self-paced model. For corporates, there is a separate option to train employees on how to run PPC campaigns more effectively.
Moreover, the Advanced Pay Per Click (PPC) online Certification Training program will turn the learners into industry-ready professionals of paid marketing by providing hands-on training in several paid marketing campaigns.
Over 60 hours of blended training
A total of 126 live demos of tools such as Google Analytics, Google Ads, etc.
Candidates will work on five industry-based projects
The course is aligned to the Ads Certification exams from Google and Bing.
Learn to use Google Analytics, and conversion tracking
A comprehensive study of display marketing, content marketing and remarketing.
- Self-paced learning
- Corporate training
- Blended learning
- Hands-on learning
- 24x7 learner assistance and support
- Online classes
Course and certificate fees
The Advanced Pay Per Click (PPC) Certification training course fee are mentioned in the table:
Rs. 18,878. 82
certificate providing authority
Who it is for
The Advanced Pay Per Click (PPC) Certification Training course is recommended for professionals who are interested in the paid digital marketing industry. Some common profiles include –
There are no prerequisites for admission to this course. However, a basic understanding of Digital Marketing can be helpful for a smooth learning experience.
What you will learn
Once you have completed the Advanced Pay Per Click (PPC) Certification Training course by Simplilearn successfully, you will be proficient in skills such as –
- Learn how to recognise the mental process and intent of the user behind a given search query
- Understand the different stages of process a consumer goes through before making a purchase
- Learn how to organize the list of keywords you’ve generated for running ads and how to match the ads to the user’s search queries
- Learn how to find the popular terms that users are searching on the search engines so that you can create ads around those terms
- Learn how to use advanced features provided by the platform for running ads and Google Analytics.
- Learn how to test whether an ad is running optimally and whether it shows the specified extensions
- Learn how to target users based on the language of the query
- Learn how to specify the reach of an ad.
- Learn about the network of websites that a platform can show display ads on
- Learn how to choose the right bidding strategy to maximise benefits.
- Learn how to organize several ad groups within a paid marketing campaign
- Learn how to measure and report click-through rate and ROI of ads.
Filling the form
To apply for Advanced Pay Per Click (PPC) Certification Training course by Simplilearn, you can follow the steps below.
Step 1 - To register, click on the link https://www.simplilearn.com/digital-marketing/pay-per-click-ppc-certification-training#who-should-take-up-this-ppc-training-course
Step 2 - Click on ‘Enroll Now’ button on top of the page and a new page will appear
Step 5 - Apply coupon, if you have; else click on the ‘Proceed’ button
Step 6 - Fill the details such as name, email, and contact number and click on proceed button
Step 7 - Pay the fee. Don’t forget to save the transaction receipt for future reference
Advanced Pay Per Click
Advanced Content Marketing
Developing Business Case for Content Marketing
Creating a Remarkable Editorial Mission Statement
Targeting Customer Intent Instead of Demographics
Producing Help, Hub, and Hero Content Consistently
Using Effective B2C and B2B Content Marketing Tactics
Building Successful B2C and B2B Social Media Platforms
Helping Key Influencers Impact Buyer’s Decision-Making Process
Measuring Content Effectiveness
Improving by Experimenting with New Initiatives
Improving Effectiveness by Becoming More Sophisticated or Mature
Introduction to Content Marketing
Creating a Successful Content Marketing Strategy
Targeting Key Influencers
Producing Engaging Content More Frequently
Helping Customers Find the Information They Seek
Measuring Return on Marketing Investment
Content Marketing in the Foreseeable Future
Developing a Vision of Content Marketing Success
Advanced Website Conversion Rate Optimization
Introduction to Website Conversion Rate Optimization
The Design Concepts of Conversion
Creating Conversion Structure
Starting the Conversation
Web Analytics Analysis and Measurement
Taking Action and Optimizing your Product
Conversion with PPC
Introduction to Pay Per Click
Psychology of Search
Increasing Reach with Display Network
Reaching Target Audiences
Setting and Measuring Marketing Goals
Reporting and Tracking
Search Ads and Keyword Targeting
The Buying Funnel
How PPC Fits into Digital Strategy
To receive the advanced Advanced Pay Per Click (PPC) certificate, you must complete PPC Foundations, Display Advertising, Advanced PPC, and Advanced Content Marketing Advanced Website Conversion Rate Optimization programs. In addition, you need to clear the Advanced PPC simulation exam with at least 60% marks to become a certified PPC professional.
How it helps
Upon the successful completion of the Advanced Pay Per Click (PPC) Certification Training course online, the candidate can explore job opportunities in the Digital Marketing industry. You will be skilled to run effective PPC campaigns to meet the revenue goals.
After the certification course, you can work as a Paid Search Manager, PPC Specialist, and PPC Advertising Analyst. An average PPC professional can earn up to Rs. 10.05 lakhs per annum. Besides, several top companies like Amazon, Replicon, Skillsoft, and many more always have a high demand for certified PPC professionals.
There are no prerequisites for the Advanced Pay Per Click (PPC) Certification course but a basic understanding of digital marketing is recommended.
You must complete PPC Foundations, Advanced PPC, Display Advertising, Advanced Content Marketing and Advanced Website Conversion Rate Optimization. You must also clear the Advanced PPC simulation exam with at least 60% and receive the Advanced PPC project certificate.
The Advanced Pay Per Click (PPC) Certification course is an OMCP approved course that teaches in detail about various aspects of PPC including but not limited to bidding methods, performance management, lead generation improvement.
The salary of a PPC professional will depend upon your job profile and the company you work for. The average salary for a PPC Specialist in India usually ranges between Rs. 3,95,000 to Rs. 18,85,000 per annum.
The Advanced Pay Per Click (PPC) certificate has lifetime validity.
You can only attempt the Advanced Pay Per Click (PPC) exam once.
You will receive the Advanced Pay Per Click (PPC) certificate after completing the course and passing the PPC simulation exam with at least 60% marks.
The responsibilities of a PPC specialist include creating and launching PPC campaigns, forming PPC bidding strategies, tracking KPIs, measuring and reporting ad performance.
The Brochure has been downloaded and sent to your registered email ID successfully.
Brochure has been downloaded.