- Business Development Drivers
- Skills for Business Development
- Business Development Process
- Business Development and Other Departments
- What is Business Development
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
For companies to expand their business activities and promote their organisations, they need a Business Development Manager who can strategize the trajectory of the company's growth and drive it that way with the resources available at hand. Thus, Business Development Manager posts have a lucrative future and they are always in demand around the globe.
Vskills Certified Business Development Manager course offers the candidates a certificate that will help them in gaining jobs and opening up more such opportunities. With the upcoming age of startups, the demand for Business Development Manager has increased further and is predicted to grow even more.
The course teaches the candidates how to steer executives of the business development industry, gain advances in the high competition, increase company performance and profits while growing in the right direction. Furthermore, it provides the applicants very valuable insights into the industry, e-commerce and even how to lead in International marketing.
The highlights
- Lifetime certification validity
- Online exam
- Government certification
- E-learning access for life
Program offerings
- E-learning module
- Practice tests
- Tutorials
- Online exam
Course and certificate fees
Fees information
The Certified Business Development Manager course costs a total of Rs. 3,499
Certified Business Development Manager course Fees Details
Fee cost | Rs. 3,499 |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
For the certification exam to be qualified, candidates must score a minimum of 50% in their total of 50 marks exam which will be one hour long. There will not be any negative marking scheming.
What you will learn
By the time the candidates have finished their courses and gained the certificate, they will have a firm understanding of the below-given topics.
- Firstly, they will learn the basics of Business Development
- Management Basics will be their next step
- Next, Marketing Insights and Strategies will be taught to them
- Analysing the Consumer and Business Market will be important to their syllabi
- Segment target position will be important to their curriculums
- CRM, Sales Forecasting and Influence Building will be some of the most essential topics they will cover.
Who it is for
The course is best suited for:
- Executives of the business development industry
- Senior work professionals like supervisors, managers and senior executives of the sector.
Admission details
When the candidates register on the website and pay for the course they want admission in, the process of admission begins. It ends with candidates choosing when to give the final exam and upon qualifying it, receiving the certificate.
Filling the form
Candidates interested in gaining the certificate through this programme have to follow the instructions given below.
Step 1: Applicants visit the course webpage.
Step 2: Candidates need to find the Buy Now icon and click it.
Step 3: Candidates are then required to register on the website.
Step 4: They need to then login into the website and choose the preferred programme
Step 5: They need to confirm the course and choose the payment method.
Step 6: Finally, they need to make payment for the course.
The syllabus
Business Development Basics
Management Basics
- Need for Management
- What is Management
- Features of Management
- The Purpose of Management
- Management Styles
Developing Marketing Strategies and Plans
- Sample Marketing Plan Outline
- The Market
- Competition - Direct and indirect
- Mission Statement
Capturing Marketing Insights
- Marketing Information Systems
- Marketing Research
- Marketing Mix Modelling
- Measuring Marketing Productivity
- Analysing the Macro environment
- Forecasting and Demand Measurement
Analysing Consumer Markets
- Buying Decision Process
- Major Psychological Processes
- Factors influencing consumer behaviour
Analysing Business Markets
- Business Buying Decision Process
- Organisational Buying
- Managing B2B Customer Relationships
- Procurement Process
Environmental Analysis
- Economic Factors
- Social Factors
- Technological Factors
- PEST
- Competitive Intelligence
- Anticipating Changes in the Law
- International Factors
Segment Target Position
- Branding
- Positioning
- Segmentation
- Targeting
Marketing Strategies
- The danger of Being ‘Stuck in the Middle’
- Internal Marketing
- The Balanced Scorecard
- Ansoff’s Product/Market Matrix
- Generic Strategies – Michael Porter (1980)
- Marketing Control
- Bowman’s Strategy Clock
- Strategic Intent
- Gap Analysis
- MPI
- The Boston Matrix
SWOT Analysis
- Bringing the SWOT Elements Together
- The Marketing SWOT
- SWOT Analysis – Exercise
Products and Markets
- New Product Development
- Market Development
- Unrelated Diversification
- Related Diversification
Prospecting, Object- Handling and Closing
- Closing Sales
- Prospecting
- Sales Resistance
- Searching out Potential Accounts
- Formulating Prospect
Sales Forecasting
- Qualitative Forecasting Methods
- Regression Analysis
- Time-Series Analysis
- Analyzing Market Potential
- Sales Forecasting Methods
- Converting Industry Forecast to Company Sales Forecast
- Market Indexes
- Types of Personal Selling Objectives
- Exponential Smoothing
- Projection of Past Sales
- Sales Potential and Sales Forecasting
- Econometric Model Building and Simulation
Key Account ManagementAdvance your career to new limits with Certified Business Development Manager by Vskills.
- Key Account Management Process
- Implementing Key Account Management
- Best Practices for KAM
- Key Account Management Levels
- Key Account Manager Skills
- What is Key Account Management (KAM)?
- KAM vs Sales or Account Management
- Identify Key Accounts
- Benefits and Need for KAM
CRM
- CRM Components
- What is CRM?
- Who is Customer
- Social CRM
- CRM Types
- CRM Strategy
Relationship Management
- Relationship Management Theories
- Need for Business Relationship
- Customer-Supplier Relationship Development
- Customer Management Strategies
- What is a Relationship?
Digital Marketing
- E-Commerce
- Search Engine Optimization
- Email Marketing
- Social Media
- Introduction
- Behavioural Targeting
- Customer Relationship Management
E-commerce Marketing Practices
- Brick-and-Click Companies
- Pure-Click Companies
- M-Commerce
Negotiations and Conflicts
- Types of Conflict
- Conflict Management Technique
- Tactics for the Negotiation Process
- Preparing for the Negotiation Process
- Overview of Conflict
- Negotiation and Conflict
- Causes of Conflict
- Best Alternative to a Negotiated Agreement (BATNA)
- The Seven Basic Steps in Negotiation
- Negotiation Basics
Influence Building
- Influencing and Persuasion Techniques
- Influencing Others as a Leader
- Connect and Influence
- Influence and Organizational Politics
International Marketing
- Market Entry and Expansion Strategies
- Global Promotion
- Pricing for International Markets
- International E-Marketing
- Dumping and Countertrade
- International Branding and Packaging
- Global Competition Analysis
- Transfer Pricing
- International Marketing Research
- International Marketing Plan
- Segmentation, Targeting, and Positioning
- International Marketing Basics
Evaluation process
Candidates have to qualify for the final exam for certification by scoring a minimum of 50% in a total of 50 marks. The exam will be conducted online and the duration will be for one hour. There will be no negative marking.
How it helps
There has always been a demand for Business Development Managers but not as much as now because of the coming of many new startups which makes joining the course now a perfect time to start. As these startups are the future of this industry, it makes sense for candidates to earn that certificate as soon as possible and gain experience in the field.
The certificate gives proof of the potential of the candidates and their knowledge of the industry. Besides that, it also puts them on a higher pedestal than the common crowd, throwing them ahead in the competition. The insights they will gain through this course will add miles to their resumes and open up a great number of doors for their careers.
FAQs
The admission begins with candidates registering on the website and paying the fees for the course. Then they receive the study materials through which they prepare for the final certification exam.
The exam will be conducted via an online platform. This is done for the candidate’s easy access from anywhere at any time.
The candidates will be provided with both online and hardcopy study material. The hard copies will reach their postal addresses within 7-10 days. They will also have mock tests and sample question papers to prepare with.
The course doesn’t give the least time to the candidates but it does restrict the maximum time allowed to qualify for the certificate to the duration of one year from registration.