- What is Multichannel Retail?
- History of Multichannel Retail
- Benefits of Multichannel Retail
- Types of Multichannel Retail
- Customer Journey in Multichannel Retail
- Customer Expectations in Multichannel Retail
- Challenges in Implementing Multichannel Retail
- Future of Multichannel Retail
Online
₹ 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Vskills’ Multichannel Retail Professional training programme introduces learners to one of the most imminent businesses today – multichannel retailing. The carefully-built programme curriculum covers every essential concept to help you achieve fluency in this industry. These include retail mix, space planning, retail functions, e-retail platforms, store designing, managing prices in supply chain management, shelf space management, and fixture management.
Vskills also provides their online LMS for e-learning, along with extensive study material, to understand the core lessons and prepare for the course-end test. These will further help you to strengthen your e-commerce and retail skills, forming a strong resume to pursue coveted employment profiles.
After you qualify the test and satisfactorily complete the Certified Multichannel Retail Professional course, you will earn the government certification, valid for life. Additionally, you will also obtain the “Vskills Certified” title on recruitment platforms such as Shine.com and Monsterindia.com. These will further enable you to showcase your industry abilities and distinguish yourself from the competition.
The highlights
- Call-back facility
- Lifetime certificate validity
- Lifetime e-learning access
- “Vskills Certified” tag
- Government certificate
- Course-end assessment
- Online test
- Hard copy (study material)
Program offerings
- Multichannel retail concepts
- Government certification
- Call-back option
- Lifelong certificate validity
- “vskills certified” label
- Online lms access
- Employment benefits
- Free sample tests
- Sample chapter
- Mock test available
Course and certificate fees
Fees information
To undertake the Certified Multichannel Retail Professional online programme, you must pay the entire course fees. Vskills offers several payment options, including credit/debit cards, or net banking. You can use an Indian Bank debit card, or a Master/Amex/VISA card to pay the fee.
Certified Multichannel Retail Professional fee structure
Training Course | Total Fees |
Certified Multichannel Retail Professional | Rs. 3,499 |
certificate availability
certificate providing authority
Eligibility criteria
The Online Certified Multichannel Retail Professional Programme requires no specific eligibility criteria, and hence, is available to anyone interested in learning about the retail industry.
Certificate Qualifying Details
Interested candidates, however, must undertake and qualify the course-end assessment to earn their certificate. This online exam will be an hour-long one, where candidates must secure 50% marks to pass. Vskills provides ample learning content to help students prepare well to ace this examination.
What you will learn
After completing the Certified Multichannel Retail Professional training course, you will gain proficiency in the following areas: -
- The fundamentals of retail, including retail outlets and product types, transfer mechanisms, retail strategy, retail mix, top retailers, and a retailer’s functions.
- Operations in the retail business, including concepts such as store designing, space planning, fixture management, productivity analysis, and more.
- Aspects of supply chain management and planning, such as replenishment, distribution planning, warehouse management, and more.
- Essentials of category management, including assortment planning, promotions, product introductions, and more.
- Ins-and-outs of store operations, including sales management, operational activities, a store’s front and back-end management, and more.
Who it is for
The Certified Multichannel Retail Professional programme is an ideal fit for the following individuals: -
- Young graduates who wish to establish an admirable career in e-commerce and retail.
- Working professionals in the e-commerce and retail industries.
- Professionals who are seeking growth in their existing employment roles.
Admission details
Follow these steps to gain admission in the Certified Multichannel Retail Professional certification course: -
- Click on https://www.vskills.in/certification/ to visit the Vskills homepage.
- Locate the scroll bar on top of this page, and fill in the course name that you wish to purchase. In this case, type “Certified Multichannel Retail Professional”.
- Reaching the course page, check the programme details and locate the “Buy Now” tab, either on the top or bottom of this page. Click it, and either create your account with the required information or log in with your existing Vskills account details.
- Once done, you will reach the payment gateway page. Select your preferred transaction mode, and complete the course payment.
- After payment confirmation, you will enrol into the course and instantly access all the content.
Filling the form
The Certified Multichannel Retail Professional course by Vskills doesn’t require you to fill out an application form. You can either log in with your pre-existing account, or create a new one, with details such as your name, email ID, and more. Once done, choose your preferred payment option to pay for the course, and confirm. Post successful payment, you will join the programme.
The syllabus
Overview of Multichannel Retail
Customer Behavior and Expectations
- Understanding Customer Behavior
- Customer Journey Mapping
- Personalization and Customization
- Customer Engagement
- Customer Experience
- Customer Expectations
- Returns and Refunds
- Customer Feedback
- Customer Privacy and Security
Channel Integration
- Channel Integration Strategy
- Inventory Management
- Order Management
- Customer Experience
- Marketing and Promotions
- Data Management
- Technology Integration
- Delivery and Shipping
Omnichannel Commerce
- Overview of Omnichannel Commerce
- Omnichannel Customer Journey
- Omnichannel Strategy
- Omnichannel Inventory Management
- Omnichannel Order Management
- Omnichannel Marketing and Promotions
- Omnichannel Data Management
- Omnichannel Technology Integration
- Omnichannel Delivery and Shipping
Retail Store Management
- Retail Store Basics
- Store Layout And Design
- Visual Merchandising
- Inventory Management
- Sales and Marketing
- Store Operations
- Loss Prevention
- Technology In Retail
- Retail Financial Management
Digital Marketing
- Overview of Digital Marketing
- Customer Behavior
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Analytics And Reporting
- Technology Integration
Mobile Commerce
- Overview of Mobile Commerce
- Customer Behavior
- Mobile App Design
- Mobile Payments
- Location-Based Marketing
- Mobile Optimization
- Mobile Analytics
- Mobile Security
- Mobile Marketing
- Technology Integration
Customer Data Management
- Overview Of Customer Data Management
- Customer Data Collection
- Data Governance
- Customer Data Warehousing
- Customer Data Analysis
- Customer Data Privacy
- Customer Data Activation
- Technology Integration
- Data Ethics
Logistics and Fulfillment
- Overview Of Logistics and Fulfillment
- Order Management
- Inventory Management
- Warehouse Management
- Delivery and Transportation
- Return Management
- Technology Integration
- Customer Experience
- Cost Management
Customer Service and Support
- Overview Of Customer Service and Support
- Customer Service Technology
- Customer Service Training
- Customer Service Metrics
- Customer Service Processes
- Customer Experience
- Self-Service
- Future Of Customer Service And Support
Metrics and Analysis
- Overview Of Metrics And Analysis
- Customer Behavior Analysis
- Channel Analysis
- Sales and Revenue Analysis
- Inventory And Supply Chain Analysis
- Customer Service And Support Analysis
- Marketing Analysis
- Technology Analysis
- Data Visualization
Industry Trends and Innovation
- Overview Of Industry Trends And Innovation
- Digital Transformation
- Artificial Intelligence And Machine Learning
- Blockchain Technology
- Augmented Reality And Virtual Reality
- Internet Of Things
- Sustainable And Responsible Retail
Evaluation process
The Vskills Multichannel Retail Professional training course requires you to appear for and qualify an online test, to earn the certificate. In this 50-marks exam, you will answer a total of 50 questions and must score 50% (25 marks) to receive the certificate. Vskills conducts this test throughout the year, and you can take it any month, within a year of ordering the programme. Additionally, there is no negative marking rule for this test.
How it helps
The multichannel retail industry is one of the most prominent businesses in existence currently. Hence, active employees in this sphere benefit from exclusive job opportunities and wholesome pay packages. Undertaking the Certified Multichannel Retail Professional training course will allow you to join this industry as well, as a fluent professional with expertise in e-commerce and retail. Besides, this certification will also help you to pursue employment in leadership profiles amongst MNCs, e-commerce companies, and multinational retail organizations.
Moreover, Vskills offers government certification, along with the “Vskills certified” label, which you can showcase on employment platforms like Shine and Monster India, as a testament of your multichannel retail capabilities.
FAQs
No, this certification course doesn’t possess a specific duration. However, you must appear for the online assessment within a year of purchase date. You can choose the exam date via the Exam Calendar, as per your convenience.
Yes, Vskills provide e-learning access as well as hard copy, if both apply to the course. You will receive lifelong access to Online LMS.
You will receive the e-learning access, immediately after enrolling and availing the Vskills welcome email. If the course entails a hard copy, you will receive that within seven to ten working days, post-registration.
The certification exam will be for an hour’s duration.
No, there is no limit on re-appearing for the course-end test. However, you can avail only one attempt with each registration.