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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

The B2B Marketing (Online) certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing (Online) certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing (Online) training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

Also Read:
Marketing Certification Courses

The Highlights

Course on marketing
This programme is online
30 days course
Esteemed faculty
Completion certificate by IIMA

Programme Offerings

4 Weeks Course
Online Classes
Case Studies
Completion Award Certificate
Certificate Initiative by IIM Ahmedabad
Lab Sessions
Exercises
Presentations

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad

For the Indian nationals, the B2B Marketing (Online) certification fee is Rs. 1,50,000 with GST charges of an extra 18%. Whereas for candidates from other countries in the world, the fee is of the same value in US dollars.

B2B Marketing (Online) Fee Structure

Description	Amount
Programme Fee	Rs. 1,50,000 + 18% GST
Early Bird Fee	Rs. 1,39,500 + 18% GST

Eligibility Criteria

Educational Qualification

People with all kinds of educational qualifications are allowed to participate, it need not be only management.

Work Experience

Candidates may or may not have experience working or owning any organisation.

Certification Qualifying Details

B2B Marketing (Online) certification by IIM, Ahmedabad will only be presented to those individuals who have had at least 80% attendance while attending this course.

What you will learn

Marketing skills

Whatever knowledge the candidates will be possessing will be the following:

Candidates can anticipate the needs of the business.
They can conduct market research for the B2B context.
The B2B content requires some kind of prospecting, targeting, even and segmenting that can be identified by the candidates.
Candidates can make the organizational goals with the personal goals.
Learners will be able to develop sales presentations, and also branding for the businesses.
Candidates will also be understanding what exactly is organisational buying behaviour
Candidates can manage strategic alliances and even the marketing channels
Learners can design the perfect campaigns for the B2B context
Candidates can bring out solutions to handle dripping sales.
B2B contact requires certain marketing communication that can be identified by the candidates.
Candidates can examine and work for the betterment of social network management.
Even in the international context candidates can anticipate marketing strategies.

Who it is for

The people who this course is targeted at are the following:

Mid-to-senior level managers who want to build up their proficiency in B2B Marketing.
In the B2B domain, managers are actually interested in increasing their ability to develop, portray, and implement marketing skills.
Managers who want to make their decision making, and analytical skills strong in the B2B sector can take up this programme.

Admission Details

While the candidates want correct information on this course, they can follow all these steps that are mentioned below.

Step 1: Follow the B2B Marketing (Online) course link: https://web.iima.ac.in/exed/programme-details.php?id=ODQ0.

Step 2: As the candidates proceed they have to fill in details to get the download brochure for the course.

Step 3: When the candidates are done, they can find the nomination link by scrolling down a bit.

Step 4: The nomination form asks for some details that have to be completed and submitted.

Step 5: The next step that comes up is the payment of the programme fee.

Step 6: After all the steps tend to be over the candidate’s nomination is thoroughly checked by the IIMA faculty.

Step 7: After the documents are verified by the faculty an official letter of confirmation is sent to the participants.

Application Details

The application process will be started only when candidates get ahead in signing up on the IIMA website. After the sign-up is done, candidates fill have to complete filling up a nomination form with certain information like the name, gender, residential address, email id, and other professional details that asks about the candidate’s education, work experience, and sponsorship information.