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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
This Effective marketing in service sector firms developing the service mindset course is being offered by the India Institute of Management Tiruchirappalli (IIM Trichy). This Effective marketing in service sector firms developing the service mindset course is designed to equip the participants with the strategic marketing mindset required to excel participants with the strategic marketing mindset required to excel in dynamic service industries. The key highlights include peer learning, case studies and expert insights led by the Prof. Meenakshi N. This Effective marketing in service sector firms developing the service mindset course delivers applied learning through collaborative sessions and real-world examples, aligning with IIM Trichy’s mission to build industry-ready leaders.
The Highlights
- Intensive 3-day on-campus programme
- Led by experienced IIM Trichy faculty
- Case studies
- Comprehensive course materials provided
- Certificate of completion from IIM Trichy
- Focus on strategic marketing planning and execution
- Latest service marketing strategies tailored for diverse sectors
- Strategic tools for differentiating in competitive service markets
Programme Offerings
- Case Studies
- Real-world applications
- IIM Trichy faculty
- Certificate from IIM Trichy
- Comprehensive curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Trichy |
The fees for the Effective marketing in service sector firms developing the service mindset course is :
Fees components | Amount |
Programme Fees | Rs. 39,000/- + GST |
What you will learn
The participants will understand how to think like a service innovator, focusing on customer engagement, personalisation and experience enhancement. The participants will explore how to cultivate empathy and service oriented behaviours within your organisations, essential for sustaining service excellence.
The participants will gain proficiency in using tolls such as service blueprints, customer journey maps and service quality measurement. Another key area is effectively deploying the 7 Ps of marketing - product, price, place, promotion, people, process, and physical evidence to build integrated service marketing strategies. These modules will help the participants to sharpen their ability to align internal processes with external customer needs, drive sustained loyalty and position service offerings competitively.
Who it is for
The target audience for the Effective marketing in service sector firms developing the service mindset course includes:
The Syllabus
- Understanding the nuances of services and developing the service mindset
- Packaging the services - service development & design
- Understanding service quality:
- Concept
- Gaps in service quality and how to close service gaps
- Managing customers and employees in service firms
- Service innovations including business model innovations
- Delivery model innovations
- Putting it all together - Developing an effective and distinctive value proposition in services