Quantitative Marketing Research
The Quantitative Marketing Research by edX allows students to learn concepts about market research.
Beginner
Online
5 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.
The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track.
This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.
There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.
The Highlights
- Self-paced online program
- Introductory level course
- Transcription of the video in English
- Course length is 5 weeks
- Requires only 3-4 hrs of effort per week
- The course is taken by Indian Institute of Management Bangalore
- Sharable and verified certificate from IIMBx
- Course offered by edX
Important dates
Enrollment Date
Start Date : 22 Jan, 2026
End Date : 31 Mar, 2026
Programme Offerings
- activities
- quizzes
- Discussion Forums
- video lectures
- assignments
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| USD 189 | yes | IIM Bangalore |
The fees for the Quantitative Marketing Research course is :
Category of fee | Amount |
Certificate fee | $ 189 |
Eligibility Criteria
Certification Qualifying Details
The verified track learners will receive the Quantitative Marketing Research certification which is verified if they have completed the program successfully with all assignments, tests, and other graded activities submitted and scored good marks.
What you will learn
All the candidates who attend the Quantitative Marketing Research by edX will learn the following:
- The concepts and principles related to value will be covered by the students
- They will learn to research the process required in marketing during the Quantitative Marketing Research certification course.
- The candidates will find it easy to provide solutions to the issues in marketing
- The most important knowledge of willingness to pay through auctions will be understood by them under the Quantitative Marketing Research certification syllabus.
- The elements necessary for the survey design in marketing research are learned by them thoroughly.
- The skills of positioning your product/ brand in the market strategy will be taught in the Quantitative Marketing Research program.
- The importance of surveying, skills to do so, and details about constructs and scales will be taught in the Quantitative Marketing Research certification course.
Who it is for
The Quantitative Marketing Research by edX can be taken by the below-mentioned candidates
- This course can be joined by all the candidates who are new and interested to learn this concept.
Admission Details
To register for the Quantitative Marketing Research program the users need to follow the admission steps given below-
Step 1: The users need to click on the - https://www.edx.org/learn/marketing/indian-institute-of-management-bangalore-quantitative-marketing-research URL is given for registration.
Step 2: An account must be possessed by the participants in the edX platform.
Step 3: They shall register for the new account through the email or Facebook or Google account and sign in.
Step 4: If they already have an edX account, they shall directly sign in to the website and register for the course by clicking “Sign in”.
Step 5: They can enrol in the course they like to study by clicking “Enrol”. Immediately they will be joined to the audit track which is free and no certification is given.
Step 6: To earn the verified certificate of the Quantitative Marketing Research course, they must upgrade themselves by clicking “Upgrade now” to change to the verified track.
Step 7: The payment method is online the mode of payment given on the website. After the successful completion of payment, the students will be able to take the course on a verified track.
Step 8: The verified certificate will be issued by edX at the end of the program to all the candidates who complete the course with the required score.
The Syllabus
- Setting the Framework
- Elements of Value
- Value and Willingness to Pay (WTP)
- An Example: WTP
- From Problem Definition to Decision Making
- Exaggeration Bias
- Second Price Auctions
- The Van Westendorp method
- Conjoint Analysis
- Defining Survey
- Asking the Right Questions
- Common Pitfalls in Survey Design
- Construct Validation
- Likert Scale
- Cronbach’s Alpha
- Defining STP
- An Example: STP
- k means clustering algorithm
- Application of k means clustering to market segmentation
- Ethical Dilemmas
- Price Discrimination
- Privacy and Targeted Advertising
- Influencer Marketing
Evaluation process
The willing candidates can attempt the Quantitative Marketing Research course as the information regarding the exam for certification is not given on the website. They can check the edX website for further details.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Yes, the learners can complete the course within 5 weeks of time if they put their effort of only 3 to 4 hours per week to learn and complete the topics and assignments given for the particular week.
There is an associated program with the Quantitative Marketing Research training. It is a Brand and marketing research strategy that also provides the participants with a professional certificate at the end of the session.
Mr. Prithwiraj Mukherjee who is an assistant professor in the marketing department is the instructor of the Quantitative Marketing Research course. He is from the Indian Institute of Management located in Bangalore.
The course language is English. Most probably the edX provides a language that is most common and comfortable for the candidates who join the course in edX.
The Quantitative Marketing Research online course is related to the Business and Management subject. Students who have some prior knowledge in this subject shall find this course very simple and easy.
The assignments given in the course are graded. The grade of the verified track students will be considered to calculate the score for the certificate at the end but audit track students’ grades are not considered.
The students who have failed in the first attempt of the course can retake the course in the future if the Quantitative Marketing Research certification course is again offered by edX on their website by paying the certification fee again to get a certificate.
No, the candidates who are going to register for the verified track can apply for the financial assistance provided by edX to get a concession. This concession may be up to 90% off the fees.
No, the Quantitative Marketing Research course is self-paced on the candidate’s time. They can take the course any time after the course materials are uploaded.