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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track.

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

The Highlights

Self-paced online program
Introductory level course
Transcription of the video in English
Course length is 5 weeks
Requires only 3-4 hrs of effort per week
The course is taken by Indian Institute of Management Bangalore
Sharable and verified certificate from IIMBx
Course offered by edX

Programme Offerings

activities
quizzes
Discussion Forums
video lectures
assignments

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 13850	yes	IIM Bangalore

The students pursuing the course as an audit track will not issue any certificate at the end of the course. They need to shift to the verified track of this course.
The Quantitative Marketing Research fee is ₹13,913 only. After the payment, the students will be enrolled in the verified track and will receive a verified certificate on successful completion of the course.

Category of fee	Amount
Course fee	₹13,913

Note: The candidates can visit the website if there are any coupons available to get discounts on the certification fee at the time of payment.

Eligibility Criteria

Certification Qualifying Details

The verified track learners will receive the Quantitative Marketing Research certification which is verified if they have completed the program successfully with all assignments, tests, and other graded activities submitted and scored good marks.

What you will learn

Marketing skills

All the candidates who attend the Quantitative Marketing Research by edX will learn the following:

The concepts and principles related to value will be covered by the students
They will learn to research the process required in marketing during the Quantitative Marketing Research certification course.
The candidates will find it easy to provide solutions to the issues in marketing
The most important knowledge of willingness to pay through auctions will be understood by them under the Quantitative Marketing Research certification syllabus.
The elements necessary for the survey design in marketing research are learned by them thoroughly.
The skills of positioning your product/ brand in the market strategy will be taught in the Quantitative Marketing Research program.
The importance of surveying, skills to do so, and details about constructs and scales will be taught in the Quantitative Marketing Research certification course.

Who it is for

The Quantitative Marketing Research by edX can be taken by the below-mentioned candidates

This course can be joined by all the candidates who are new and interested to learn this concept.

Admission Details

To register for the Quantitative Marketing Research program the users need to follow the admission steps given below-

Step 1: The users need to click on the - https://www.edx.org/course/quantitative-marketing-research URL is given for registration.

Step 2: An account must be possessed by the participants in the edX platform.

Step 3: They shall register for the new account through the email or Facebook or Google account and sign in.

Step 4: If they already have an edX account, they shall directly sign in to the website and register for the course by clicking “Sign in”.

Step 5: They can enrol in the course they like to study by clicking “Enrol”. Immediately they will be joined to the audit track which is free and no certification is given.

Step 6: To earn the verified certificate of the Quantitative Marketing Research course, they must upgrade themselves by clicking “Upgrade now” to change to the verified track.

Step 7: The payment method is online the mode of payment given on the website. After the successful completion of payment, the students will be able to take the course on a verified track.

Step 8: The verified certificate will be issued by edX at the end of the program to all the candidates who complete the course with the required score.

The Syllabus

Setting the Framework
Elements of Value
Value and Willingness to Pay (WTP)
An Example: WTP
From Problem Definition to Decision Making

Exaggeration Bias
Second Price Auctions
The Van Westendorp method
Conjoint Analysis

Defining Survey
Asking the Right Questions
Common Pitfalls in Survey Design
Construct Validation
Likert Scale
Cronbach’s Alpha

Defining STP
An Example: STP
k means clustering algorithm
Application of k means clustering to market segmentation

Ethical Dilemmas
Price Discrimination
Privacy and Targeted Advertising
Influencer Marketing

Evaluation process

The willing candidates can attempt the Quantitative Marketing Research course as the information regarding the exam for certification is not given on the website. They can check the edX website for further details.

Instructors

IIM Bangalore Frequently Asked Questions (FAQ's)

1: Will the learners be able to complete the course within 5 weeks and get Quantitative Marketing Research certification benefits?

Yes, the learners can complete the course within 5 weeks of time if they put their effort of only 3 to 4 hours per week to learn and complete the topics and assignments given for the particular week.

2: Is there any associated program with this course?

There is an associated program with the Quantitative Marketing Research training. It is a Brand and marketing research strategy that also provides the participants with a professional certificate at the end of the session.

3: Who is the tutor from IIBM?

Mr. Prithwiraj Mukherjee who is an assistant professor in the marketing department is the instructor of the Quantitative Marketing Research course. He is from the Indian Institute of Management located in Bangalore.

4: What is the language of the course?

The course language is English. Most probably the edX provides a language that is most common and comfortable for the candidates who join the course in edX.

5: To what subject is this course related?

The Quantitative Marketing Research online course is related to the Business and Management subject. Students who have some prior knowledge in this subject shall find this course very simple and easy.

6: Everyone will get assignments, and then what is the use of changing to the verified track?

The assignments given in the course are graded. The grade of the verified track students will be considered to calculate the score for the certificate at the end but audit track students’ grades are not considered.

7: Will I be able to retake the course, if I fail in the first attempt?

The students who have failed in the first attempt of the course can retake the course in the future if the Quantitative Marketing Research certification course is again offered by edX on their website by paying the certification fee again to get a certificate.

8: Is the scholarship available for audit track students?

No, the candidates who are going to register for the verified track can apply for the financial assistance provided by edX to get a concession. This concession may be up to 90% off the fees.

9: Is this course scheduled by the instructor?

No, the Quantitative Marketing Research course is self-paced on the candidate’s time. They can take the course any time after the course materials are uploaded.