Certificate in Marketing Analytics
Equips participants with analytics skills tailored for marketing from segmentation and A/B testing to python driven insights and dashboarding.
Beginner
Online
24 Hours
33,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Certificate in Marketing Analytics course is being offered by Amity Online in collaboration with KPMG. This Certificate in Marketing Analytics course is designed to prepare participants whether fresh graduates or working professionals for data-driven marketing roles. Over a compact duration of 24 hours, This Certificate in Marketing Analytics course introduces participants to the key building blocks of marketing analytics, helping participants translate data into actionable strategies that drive customer engagement and business growth.
The Highlights
- 24 hours duration
- Beginner friendly course
- Opportunities for internship
- Flexible learning
- Learning advanced tools
Programme Offerings
- 24 hour duration
- Internship
- Beginner level
- Real-World Projects
- Six modules
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Amity Online |
The fees for the Certificate in Marketing Analytics course is :
Fees components | Amount |
Original fees | Rs. 33,000 |
Discounted fees | Rs. 21,000 |
Eligibility Criteria
Having a basic understanding of marketing concepts can be useful for the participants while enrolling for this Certificate in Marketing Analytics course.
What you will learn
This Certificate in Marketing Analytics course will help in building a solid foundation in marketing analytics by understanding how segmentation, targeting and positioning inform strategic decision making. The participants will also become proficient in Excel, learning how pivot tables, VLOOKUP, scenario analysis and more can transform raw marketing data into insights. The participants will explore how to compute Customer Lifetime Value (CLTV), conduct RFM (Recency, Frequency, Monetary) analysis and interpret customer-behaviour patterns to optimise retention and value.
Who it is for
The target audience for the Certificate in Marketing Analytics course includes:
Admission Details
The admission procedure for Certificate in Marketing Analytics course are:
Step 1: The participants must visit the official course URL - https://amityonline.com/certifications/domain-analytics-marketing-analytics
Step 2: Click on the “Enroll Now” option and fill the details asked.
Step 3: Once all the details are filled, then participants will receive an OTP.
Step 4: Once entered the OTP, they are expected to opt for payment of the certificate through any available online method. The candidate can click on the “Pay Now” option.
Step 5: One the fees is submitted, then the participants can start with this Certificate in Marketing Analytics course.
The Syllabus
- What is Marketing Analytics?
- Types of Marketing Analytics
- Marketing Strategies
- Segmentation, Targeting, Positioning
- Market Research Techniques
- Association Rule Learning
- A/B Testing in Marketing Analytics
- Excel Layout and Cell Referencing
- Conditional Formatting and Filters in Excel
- IF ELSE Function
- SUMIFS and COUNTIFS
- VLOOKUP
- Scenario Manager, Solver, and Goal Seek
- Pivot Table and Data Modelling
- What are RFM and CLTV analyses?
- Conjoint Analysis
- Demonstration of Use Case
- MCQ
- Introduction to Jupyter Notebook
- Installing and exploring Anaconda and Jupyter Notebook
- Writing and Running Python Scripts with various basic datatypes
- Overview of Machine Learning
- Classification matrix and confusion matrix
- Data visualization and EDA of marketing data
- Use Cases for Classification ML Models
- MCQ
- Association Rule and FP Growth
- Apriori Algorithm in Python
- MCQ
Instructors
Amity Online Frequently Asked Questions (FAQ's)
The duration of this Certificate in Marketing Analytics course is 24 hours.
Yes, this Certificate in Marketing Analytics course is suitable for beginners.
Yes, this Certificate in Marketing Analytics course is entirely online through recorded lectures and live sessions.
KPMG is the collaborator for this Certificate in Marketing Analytics course.
Though this Certificate in Marketing Analytics course is for beginners but having an understanding of marketing concepts can be useful.