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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Certificate Program in Search Engine Marketing & Digital Marketing Analytics Online Course introduces learners to the tools and techniques involved in effective search engine marketing and digital marketing. The course will equip learners with the right skills to develop and implement data-driven decisions with the help of analytical tools. The course is led by experienced faculty at NMIMS.

After completing the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Training successfully, learners will be rewarded with a course certificate. The course is offered by the experts at NMIMS Global Access School for Continuing Education. The simulation platforms and curriculum is designed and delivered by the renowned content provider, Stukent Edge.

The Highlights

Certificate of completion
6 months duration
Updated curriculum
Lifetime access to course content
Hands-on learning experience
Worlds leading simulation program
Experienced NMIMS online faculty

Programme Offerings

Certificate of completion
6 months duration
Updated Curriculum
Hands-on Learning Experience
Worlds Leading Simulation Program
Experienced NMIMS Faculty

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	NMIMS Mumbai

The full fee for the Certificate Program in Search Engine Marketing & Digital Marketing Analytics by NMIMS is 52,500 + GST and the term-wise fee is 27,500 + GST. There is an admission processing fee of Rs. 1,200 that needs to be paid by candidates. While enrolling in a program, candidates should pay an initial amount of Rs.5,000 for registration. There is a special 20% concession on the program fee for the members of the armed forces. You can get access to different loan options without the use of a credit card. There are EMI options of 3, 6, 9 and 12 months available using the credit cards of HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, HSBC Bank, Kotak Mahindra Bank and Standard Chartered Bank.

Certificate Program in Search Engine Marketing & Digital Marketing Analytics Fee Structure

Description	Amount
Programme Fee - full-term	Rs. 52,500 + GST
Programme Fee - term-wise	Rs. 27,500 + GST
Admission Processing Fee	Rs. 1,200
Registration Fee	Rs. 5,000
Exam Fee	Rs. 600 per subject

Eligibility Criteria

Eligibility

Students who have completed HSC/10+2 from a recognized board are eligible to apply for the course.

Students with SSC + 2 years of experience are eligible.

Exam Qualification Details

Students need to pass the examination of every subject to obtain the certificate.

What you will learn

Marketing skillsSEO skillsDigital marketing skills

After concluding the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Classes, you will gain knowledge about these topics:

Working of search engines
Search engine algorithms
Ways to optimize web presence using Search Engine Optimization (SEO)
On-page and off-page SEO
Search Engine Marketing (SEM) tools
Writing ad copy for target audiences using SEM tools
Google Ads platform
Optimization of the media mix and budget allocation with the help of marketing technology tools
Data analysis and data visualization
Website analytics and search analytics
Social media analytics and email analytics

Who it is for

SEO AnalystDigital Marketing Executive

The course can be opted by anyone interested in learning about search engine marketing and digital marketing.
The course can be opted by Digital Marketing Executives or SEO professionals who wish to upgrade their skills.

Admission Details

Given below are the steps to enroll in the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Live Course:

Step 1: Go to the official website by clicking on the URL given below -

https://online.nmims.edu/programs/certificate-program-in-search-engine-marketing-digital-marketing-analytics/

Step 2: Click on the "Register" option located at the top right-hand corner.

Step 3: Click on the "New Applicant' option if you are new to the website or sign in with your credentials.

Step 4: Choose the program, fill in the details and pay the course fee to complete registration.

The Syllabus

Introduction to Search Engine Optimization
On-page SEO
Off-page SEO
SEO Analytics and Tools
Mimic Social Simulation
New Website: Design & Architecture
Introduction to Paid Search
Google Ads
Amazon Marketing Services
Display Advertising & Shopping Ads
Paid Search Analytics
Programmatic Buying
Mimic Pro Simulation

Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data
Data Technologies and Marketing Data Platforms
Measurement Model & Data-driven decisions
Data Analysis
Decision Optimization and Data Visualization
Metrics, dimensions, KPIs and Interpretation for POEM media
Mimic Digital Marketing Analytics Simulation

Instructors

NMIMS Mumbai Frequently Asked Questions (FAQ's)

1: Is this a certificate course?

Yes, the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Course is offered as an online certificate course.

2: Can I get access to course content after completing the course?

Yes, the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Online Course provides lifetime access to course content for all candidates.

3: Can I access loans without a credit card for the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Training Course?

Yes, the loans are available to candidates without a credit card.

4: What is the duration of the Certificate Program in Search Engine Marketing & Digital Marketing Analytics Course?

Yes, the course has a duration of 6 months.