Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing
Learn about search engines, and their algorithms with the Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing course.
Online
6 Months
52,500 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing is a 6 months course. This online programme is inaugurated by the NMIMS Global Access School For Continuing Education and by Stukent. The syllabus is designed by eminent professors and other esteemed faculty who even refreshes the syllabi after every 6 months.
The Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing training is curated towards helping the students understand the algorithms that search engines use. This idea will allow the students to make proper optimization of web pages using the off-page, and on-page SEO techniques. Moreover, this certification will help students to write ad copies that are unique and cater to the relevant target audience using the tools of search engine marketing. Finally, this will enable the participants to create both marketing and content strategies that are diverse, and effective for each platform.
The Highlights
- 100% online programme
- 6 months course duration
- Experienced NMIMS
- Certificate of achievement
Programme Offerings
- Online Course
- 6 Months Course
- Live Lectures
- Lifetime Access
- Faculty Interaction
- Expert sessions
- Hand-On Learning
- Student support services
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | NMIMS Mumbai |
The Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics fee is Rs. 52,500 that can be paid by issuing a demand draft in the name of NMIMS. Also, there are scenarios where a concession of 20% is given if the students are from an army background. Even there are EMI facilities where fees can be distributed for 3, 6, 9, and 12 months, and paid.
Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing Fee Structure
Description | Amount |
Programme Fee, Full-Term | Rs. 52,500 + GST |
Programme Fee, Term wise | Rs. 27,500 + GST |
Admission Processing Fee | Rs. 1,200 |
Registration Fee | Rs. 5,000 |
Exam Fee | Rs. 600 per subject |
Eligibility Criteria
Educational Qualification
- Being an HSC/10+2 pass, and that too from a recognized place is required.
Work experience
- A definite criterion is having 2 working years of experience.
Certification Qualifying Details
- Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing by NMIMS shall be offered as the students clear every subject exam.
What you will learn
After the Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing syllabus completion, students shall learn:
- The candidates will be creating a web presence by optimising on-page, and off-page SEO techniques.
- Candidates will be creating compelling display ads, search ads, and shopping ads by applying the best practices.
- The Google Ads Certifications can be attempted with the application of skills.
- Social media can be leveraged across different platforms to get a hang of the entire media mix.
- The students can make effective use of different strategies on the different social media platforms to achieve business goals.
- Content distribution and amplification shall become easier to understand.
Who it is for
Getting into this programme will be suitable if the students belong to anyone these:
- SEO Manager
- SEO Analyst
- Social Media Manager
- Digital Marketing Analyst
- Digital Marketing Executive
Admission Details
For admission to the Certificate in Search Engine Marketing and Certificate in Social Media and Content Marketing classes, the steps are:
Step 1: Visit the official site: https://online.nmims.edu/programs/certificate-program-in-search-engine-marketing-social-media-and-content-marketing/.
Step 2: One can locate on the right side of the webpage, the ‘Register’ button, and then click it.
Step 3: Next, either the students need to freshly register or use their already made credentials, and make the fee payment.
Step 4: For successful registration, account login, and fee payment is necessary.
Application Details
While registering on a fresh basis, the students should write in some of their details, and submit them through a registration form on NMIMS. The information that has to be filled in include academic, personal, address details, programme details, and professional working experience.
The Syllabus
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
Instructors
NMIMS Mumbai Frequently Asked Questions (FAQ's)
Using the number 1800 1025 136, NMIMS can be contacted.
We find only 2 quarters in the syllabus of the programme.
Yes, the course content can be visited even after course completion.
This course has a very small duration which is of 6 months.
NMIMS’s examination fee per subject is Rs. 600.