What is Google Search and how it works
Marketing’s rule-based personalization on the internet scale
Overview of Microsoft AdCenter, Yahoo Search Marketing, and Google Adwords
Search Engine Marketing Certification
Master the core skills of search engine marketing and generate substantial, relevant leads with effective campaigns.
Medium of instructions English
Mode of study Online
Mode of learning Self study, Classroom
Mode of Delivery Video and Text Based
Learning Time Fixed Time
course applicable for Individuals
The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.
The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.
Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing Certification.
Over 12 hours of classes
Over 4 hands-on projects
Interactive online sessions by instructors
3 industry certifications – Government, Google, and HubSpot’s Inbound Marketing Certification
24x7 online trainer’s support
Lifetime access to all the latest content
15,000 free SEO tools
Complimentary access to the course’s orientation programme
A course completion certificate
Course And Certificate Fees
The Search Engine Marketing Certification fee comprises the course price, certification exam fee, and 18% GST. A 10% discount is available in case of group registrations, which includes three or more registrations.
Search Engine Marketing Certification Fee Structure
Live instructor-led sessions
Who it is for
Any marketing professional or student who wishes to master the fundamentals of SEM for generating profitable leads will benefit from this course. Besides, the Search Engine Marketing Certification programme by Digital Vidya is the best fit for these professionals: -
Professional digital marketers
Candidates have to pass different certification exams to receive different SEM Course certifications. But first, candidates have to complete the one-month long Search Engine Marketing Certification course.
What you will learn
After completing the Search Engine Marketing Certification programme, you will:
Know the workarounds of search engine marketing
Know how PPC works and understand conversion rates, quality scores, and quality score overviews
Be able to strategize PPC action plans carefully
Conduct effective market analysis and targeting
Understand and implement proper ad-writing techniques and campaign management
Draft highly-relevant text ads to drive better traffic to the PPC landing pages
Optimize quality scores, CTRs, and other significant parameters to increase the ROI on various PPC campaigns
Understand and optimize PPC landing pages to create better conversation rates
Creating an organized account framework and powerful bid management strategies to minimize costs
Have the skills to establish the essential performance indicators for proper analysis and reporting
Execute proper performance tracking and decipher user psychology to generate better leads
Work on SEM management
To enrol in the Search Engine Marketing Certification programme, follow these steps:
Visit the official website: https://www.digitalvidya.com/
Search for the “Web Analytics Course Certification Online”
You will be redirected to “Search Engine Marketing certification” webpage
Click on “Enrol Now” option
Fill in your personal details and click on “Apply Now”
Submit the application form by making the payment
Overview of Search Engine Marketing
Overview of Pay-per-click
Definition and functioning of PPC
Understanding important terminologies such as conversation rates, quality score, etc.
Overview of quality score
Strategizing PPC Campaigns
Setting up goals, objectives, and expectations
Performance measurements through actionable metrics
Proper segmentation of keywords
Formulating an account structure
Non-overlapping groups of Ads
Using several match types
Understanding the key drivers of the industry
Techniques of Ad-Writing
Increasing CTRs (click-through-rate) and their lower costs through compelling ads
Analyzing, understanding, and improving the Relevance and quality score
Ad preview tool
Improving targeted ads, conversion rates, and relevant landing pages
Using the best practices such as +1 button, reviews, etc.
Overview of the various tools
Advance functionality and how it works
Bid Management Plans
What bidding strategy is about
Automated vs. manual bid management
The various bid management features such as position preference, CPA bidding, etc.
Effective Landing Pages
What call-to-action is and how it works
The significance of UI/UX design
Defining the performance metrics
Setting up the campaign objectives and goals
Using Google Analytics to monitor PPC activities
Deciphering User Psychology
Understand users and connecting with them
Benefiting from a prospective customer’s search behaviour
Reporting and Analysis
Google Analytics and PPC account integrations
Understanding reports defining plans of action
A/B split testing
Video and display formats
Using conversions to measure and track views
Optimizing the various display network campaigns
Filling the form
To join the Search Engine Marketing Certification programme by Digital Vidya, you must provide your contact details such as phone number and email. Make the fee payment and submit your form.
The Search Engine Marketing Certification training conducts two certification exams after the completion of the course.
Firstly, the Certified Search Engine Marketing Master (CSEMM ) exam, which you can appear for after a month-long SEM training course. You can choose a suitable centre from over 70 exam centres to appear for the exam. An hour-long exam, the exam will have a total of 50 questions; you have to score a minimum of 70% to pass the exam.
Secondly, the Certified Search Engine Marketing Professional (CSEMP) exam, which you can appear for once you complete the entire Search Engine Marketing Certification training course curriculum. Choose from over 50 exam centres in India. The exam will be of one hour with 50 questions, each of one mark. Candidates have to secure at least 50% marks to pass the CSEMP certification exam.
How it helps
The Search Engine Marketing Certification Course by Digital Vidya primarily focuses on providing all the necessary lessons and skills to master search engine marketing. Through all the course projects, content, research, and assignments, you will become an enhanced SEM professional, fluent in all its concepts. Using effective search engine marketing tools, you will be able to optimize metrics, study customer data, and generate actionable leads for rapid company growth.
Furthermore, the Search Engine Marketing Certification training course will help you learn various industry methods while getting hands-on experience through projects as well. The curriculum material will shape you to be a fluent candidate of search engine marketing, to be hired by top companies which search for certified SEM professionals.
You can start learning SEM in many ways, either offline or online. While some websites or institutions teach about SEM, Digital Vidya Search Engine Marketing Certification course covers all the necessary topics to teach you everything about SEM.
A certified SEM specialist or strategist works for brands to see how their customers are responding to their services, using analytics and social metrics. They also make sure that the company appears with top results when the customers look for relevant or specific content using search engines.
Several online sites provide SEM courses, but Digital Vidya Search Engine Marketing Certification course is a one-stop solution, as it covers all the necessary concepts of SEM, along with several projects and certifications.
All our online live sessions as well as lessons are pre-recorded. Hence, if you miss a session, you can simply check its respective video.
The certificate will be provided by Digital Vidya.