Top 5 Online Marketing Courses to Get High Salary
Marketing is an essential element of nearly all businesses, a company only creates a service or product to deliver it to consumers, and at its core, marketing is what you need to build that communication between the two, the producer and the consumer. Not just offline, but with the advent of Internet, e-commerce. social commerce & AI-based purchases have also been on the rise, and that’s where the need for skilled marketers with a knack for customer psychology, strategic management & good branding skills.
Currently, around 69% companies are looking to hire professional marketers and 49 % of them consist of jobs in digital marketing, which implies that around 20 lakh digital marketing professionals are in demand in the upcoming year. Thus, it can be easily said that digital marketing as a sector is growing faster than ever.
In case you are looking to build a career in digital marketing, you can enrol yourself in any of the top major online marketing courses and skyrocket your growth in the field of marketing.
Why is Marketing So Important for A Business?
In business, when a company provides a certain kind of service or manufacture any product they do this as per the needs of their targeted customers, a marketer bring those customers to the company, or supply them the services or goods by explaining to them how that product or service fits at their needs, a marketer's main aim is to build customers for the product or service it’s company provides, by designing and suggesting, offers, coupons, changes that can be added to the product to build the gap between the consumers need and product. Their offer should provide value to the company, customers, manufacturers and society as whole.
Marketing is not easy. One may attract, wrongly target or create a strategy that doesn’t which will eventually generate loss to your Investment.
Even if a company has a very valuable product, and it doesn’t make its place in the market or doesn’t reach the targeted audience, thereby ending up losing its value. For example, if you are trying to sell a chair to someone who doesn’t need it will only be a waste of your time, it’s important you target customers who are interested ,this way you will make a profitable deal . This can be done through proper advertising. Secondly you cannot gain the trust of your customers until and unless they try your product, so you have to design offers and coupons which will attract them to try that. This is how marketing works.
New Trends in Marketing
With newer forms of marketing such as conversational AI, targeted social media advertising as well as the rapid rise of messaging app enabled e-commerce behemoths, a business needs to stay updated and fine-tune their marketing strategy so that their core product or service is in line with the customer’s demand. Marketing trends keep changing, if a company keeps targeting its audience through traditional advertising platforms such as radio & television, it would only waste their money, if the audience isn’t even accessing that form of media or platform anymore. Over the last few years, with India having such a high number of youngsters, digital marketing has turned into a very potent tool for marketing products and services to a highly personalized set of audiences at nearly zero-cost.
Thanks to a rapid stream of globalization, a company has to face competition from both domestic as well as international competitors, which makes it even more critical to include a marketing strategy that can differentiate one’s brand from others across multiple value points.
Companies are largely investing in marketing to reach a wider audience and create larger revenues. Which in turn increases the demand for marketing professionals, India is competing on a global level, and make in India has contributed to companies trying to make larger profits which will all require a number of marketing professionals to be hired in coming years.
Major industries for marketing professionals
There are no businesses that can work without marketing, so you can expect to get a job in any sector or industry from tourism, food, retail, banking, teaching to media, hospitality, automobile, technology, consulting firms, agriculture etc. You can easily get jobs with Amazon, Apple, Walt Disney, Microsoft, Morgan Stanley, Citigroup with certain skills and qualifications.
By now you know a marketing professional needs to understand the needs and development required in a product and find the suitable market for it while simultaneously developing strategies as per the trends, and changes in the market. They need to work together with many departments and maintain public relations. They identify the needs, and amend the product, it’s pricing and advertising accordingly.
Skills and Qualifications Required For Marketing Professionals
Before any qualifications it’s important to understand the skills required for the same, you need good communication skills, analytical skills, negotiations skills, technology knowledge and creative skills. You need to be a multitasker to be a good marketing professional.
Marketing job does not need any particular qualification, you need a bachelor’s degree after 12th in a relevant field to marketing like BBM, BBA or B.Com. You may pursue a postgraduate in marketing or an MBA or postgraduate diploma in management for specialization. You may also pursue digital marketing courses after your bachelors, if you wish to supplement your marketing knowledge with some other specialization as well. There are many online marketing courses with certificates which gives you an insight into the workings of various industries, both offline and online & the manner in which your marketing certificate can help drive value to their business both in terms of increase in sales as well as leads generated.
While an online marketing course is very beneficial right after graduation, if you wish to start early, you can even sign up to a few of the introductory courses where they provide a learning path that introduces you to the fundamentals of digital marketing & eventually moves towards more hands-on concepts such as on-page/off-page SEO, PPC & ORM among others.
You need to be creative, intellectually-driven and multitasking in your job profile, and these 5 major digital marketing courses will help you easily attain those qualities and skills that you might want to brush up on.
Top 5 online marketing courses to Get a High Salary
Online courses have very flexible timings and do not take more than a few weeks or even less to complete. Furthermore, you can take them adjacent to your work, without any full time commitment, sitting in the comfort of your home.
1) SEMRush Digital Marketing Certification
Counted amongst some of the best online digital marketing courses in the industry right, this certification is offered by SEMRush, a leader in the digital marketing automation industry.
Hosted on its eponymous SEMRush Academy, it is available to enrol for, free of cost. They have further divided their learning topics each of them taught by renowned professionals, this course is mainly related to SEO, social media marketing, content marketing and SEO fundamentals. These courses contain a specific number of lessons, some of which can be completed in 4 hours while some in one, these courses contain videos as well as text material. After completion of the program and giving the exam you get a verified certificate.
Where to Enrol– SEMRush Academy
Fee - Free
2) Marketing Fundamentals: Who Is Your Customer?
Marketing Fundamentals is one of the most popular online marketing courses with a certificate by Babson College and is hosted on the edX learning platform. The total duration for this course is about four weeks where you will have to invest 4-6 hours per week . This course is designed to understand customers in respect to ever changing markets. You will learn how marketing mix works and how to analyse available data to benefit you business and target customers with marketing strategies. You can receive a certificate by paying ₹14,637.
Where to Enrol– edX
Fee – Free ( for certificate ₹14, 637)
3. SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth
Hubspot offers a number of marketing courses, covering everything from SEO, inbound marketing, content marketing as well as social media and paid advertising .
Their SEO marketing course is one of these courses . It is free of cost and includes 3 lessons with 15 videos and 2 quizzes. It is a very short 1 hour course . You will learn SEO strategies to build your marketing skills and scale your understanding of marketing . You won’t receive a certificate at the end of this course but will be able to build your knowledge.
Where to Enrol– Hubspot
Fee – Free
4) Business Management : Marketing Principles & Practices on Future Learn
Business Management : Marketing Principles and Practices is a course offered by the open university on Future Learn. Their digital marketing curriculum includes one program that goes for a 10 week-long duration where you will have to invest 10 hours per week , you can also earn credits through this program. Although it is ideally suited for beginners and you don’t need any specific qualifications to get started, having at least an undergraduate degree to apply for this course .
You will learn to address and solve non commercial and commercial marketing problems. By building relationships with stakeholders, understanding customers and their requirements and using and collecting data to leverage your business. You will have practical and overall practical learning.
Where to Enrol– Future Learn
Fee- INR 44,272.84
5) Marketing Strategy Specialization on Coursera by IE Business School
Coursera provides many marketing courses online with a shareable certificate. One of its courses is ‘Marketing Strategy Specialisation’ offered by IE business school, which includes five main aspects of marketing, including learning about consumer behaviour, marketing plans, marketing fundamentals and its research for an overall successful marketing strategy. This course is again free if you just want to go through the material but to attain the certificate you might need to subscribe to it, for which they also provide financial aid. It will take around 6 months for you to complete it if you invest 4-6 hours every week. You will even do a capstone project to apply your knowledge into practice. At the end of it you'll receive a shareable certificate of your learning.
Where to Enrol– Coursera
Fee- Free (financial aid is available in case you choose to subscribe)
Some of them are free of cost, while some are paid, but one thing is for sure, all of these courses will provide you with verified and recognized certificates which can be added in your CV. Knowledge gained through these courses is practical and useful since most of them are taught by active professionals mostly or through real world examples and live projects. These courses are overall very short term with a lot of benefits and complete understanding of the specified marketing from the basics. They also have no prerequisite to enrol for these courses, all you need is basic skills of marketing, learning of computers and technology.
This is not the most exhaustive list of the top online marketing courses one can enrol into to take their marketing career forward, but nonetheless gives you an introduction into exploring things in detail.
Marketing is a very high-paying job, and with an average digital marketing salary of INR 9,00,000 per annum. With little more experience and working across different teams in the industry, you can easily attain jobs at higher positions in bigger companies as well high-growth startups.
Frequently Asked Question (FAQs) - Top 5 Online Marketing Courses to Get High Salary
Question: Can I apply for these online courses in marketing after 12th?
Yes, you can, but it is suggested to get enrolled after graduation since you will require a bachelor’s degree relevant to this field to apply for any job in marketing.
Question: How will an online course in digital marketing benefit my career ahead?
This is the digital era, though marketing is supposed to be online and offline, both ways, you will require to have understanding of digital marketing in all the job profiles for more effective outcome because of globalization, so an online course in digital marketing in your CV will increase your chances of getting hired or getting better pay.
Question: How much can I earn as a marketing professional?
With the rapid growth of digital marketing, the average salary for a digital marketer can easily start from a whopping ₹5,41,711 per annum, and goes upto over INR 40 lakhs after having considerable industry experience.
Question: Can I become head of digital marketing with an online course in digital marketing?
Yes, after a certain amount of time and experience with diverse social media strategies and multitasking capability, all good companies will be more than happy to hire you.
Question: Which industry has the highest demand for marketing professionals?
No industry can work without marketing, every product and service requires marketing. So almost all industries require marketing professionals.
Question: What is the need of contextual management/executive in marketing?
Contextual executive frames context for advertisements, articles and contexts for social media and public relations.
Question: How does one receive a certificate in online marketing courses?
There are designed modules or lessons with video tutorials, articles and quizzes. Once you finish going through them , 3 you have to give an examination and in return, you receive a verified certificate
Question: Which is the highest paying job profile for a marketing professional?
Some high-paying job profiles in the field of marketing include -
Public Relations Managers
Paid Advertising Consultant
Social Media Marketer
Question: Does marketing consume a lot of time to be prepared?
Yes it is time consuming , multi tasking , thoughtful and creative job but it pays accordingly as well.
Question: Are these courses 100% online, from admission to receiving certificates?
You can enrol online and you will receive all the studying material online, also all the exams conducted, quizzes and assignments are online, at the end of it, if that course offers a certificate you will receive it digitally too. This process makes the overall course 100% online
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