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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 29908 | yes | Babson College, Wellesley |
The Syllabus
- Welcome!
- Navigating the Course
- Grading and Discussion Forum Policies
- Pre-Course Survey
- Introduce Yourself
- Technical Issues Discussion Forum
- Segmentation, Targeting, and Positioning
- The Marketing Mix,
- Reflection Journal
- Field Observation: Delivering Value
- Knowledge Check
- Wrap Up
- Intro to Week 2
- Consumer Behavior
- Consumer Decision Process
- Field Observation: Get To Know Your Consumers
- Reflection Journal
- Knowledge Check
- Wrap Up
- Intro to Week 3
- Brand Management
- Brand Personalities
- Field Observation: Chart Brand Personalities
- Reflection Journal
- Knowledge Check
- Wrap Up
- Intro to Week 4
- How Can Marketing Drive Strategy?
- Growth Options
- Does This Firm Meet Its Customers' Needs?
- Reflection Journal
- Knowledge Check
- Wrap Up
- Post-Course Survey
- What's Next
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