Advanced Social Media Certification Training Course

Simplilearn

Gain expertise in the right way to use social media for marketing with the Advanced Social Media Certification Training by Simplilearn.

Online

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course overview

The Advanced Social Media online course can help you upskill, especially when industries are widely using social media tactics to market their products. This course allows you to deep dive into the best ways companies can use social media to attract customers. Besides, this course will not only touch upon the functions of social media but also teach you advanced content marketing.

Through the Advanced Social Media certification course, you will also learn to use advanced web analytics for enhancing a company’s brand awareness and brand presence. The online course is not solely theoretical but also uses practical teaching methods. You will also understand the different facets of reputation management, influencer marketing and strategy.

Besides, the Advanced Social Media training programme by Simplilearn is taught by a faculty experienced in the field of product strategy, content marketing, and social media marketing. The course also gives a practice test to evaluate your progress. And once you complete the online course successfully, you are rewarded with a course completion certificate.

The highlights

Certificate on completion
Self-paced learning
Lifetime access to learning materials
Platform training
Online Bootcamp
Corporate training
Industry based projects
Money-back guarantee
Faculty with industrial experience

Program offerings

Self-paced learning
Certificate on completion
Industry-based projects
Money back guarantee
65 hours of blended learning
Faculty with industrial experience
Lifetime access to learning materials
Platform training

Course and certificate fees

certificate availability

Yes

certificate providing authority

Simplilearn

Who it is for

Marketing manager Digital marketing manager

The Advanced Social Media Certification Training course by Simplilearn is for anyone interested in studying the course. This course can immensely benefit the following:

Marketing managers
Engineering graduates
Entrepreneurs
Digital marketing executives
Content writers
Management graduates
Marketing and sales professionals

Eligibility criteria

Anyone interested in learning social media marketing can join the Advanced Social Media programme.

Certificate Qualifying Details

Moreover, to receive the Advanced Social Media certificate, candidates have to finish the course curriculum by watching tutor videos and completing the projects. More importantly, candidates must score a minimum of 75% in the advanced content marketing simulation exam to qualify.

What you will learn

Social media marketing Knowledge of web analytics

The Advanced Social Media online course by Simplilearn will help you gain skills in the following:

All about social media marketing
All about influencer marketing
All about content marketing
All about web analytics
Components of social media campaigns
All about brand campaigns
All about social media strategy
All about social media management tools

The syllabus

Module 1 - Social Media Foundations

Faculty Introduction

Faculty Introduction

Introduction to Social Media

Introduction to Social Media
Modern Communication
Social Media Landscape
Social Media and Content Marketing
Reputation Management and Monitoring
Customer Engagement
Key Takeaways

Social Media Strategy and Planning

Introduction
Social Media Impact On Business Goals
Social Media Marketing Integration
Strategic Business channel Part A
Strategic Business channel Part B
Define Your Target Audience
Types of Content to Post and Promote
Key Takeaways
Knowledge Check

Social Media Management Tools

Introduction
Impact On Business Goals
Buffer
Hootsuite
Social Studio
Link Shortener
Key Takeaways
Knowledge Check

Social Media Measurement and Reporting

Introduction
Key Performance Indicators
Social Analytics Tools
Key Takeaways
Knowledge Check

Social Advertising

Introduction
Social Advertising Key Factors
Advertising Campaign in LinkedIn and Facebook
Key Takeaways
Knowledge Check

Module 2 - Advanced Social Media Marketing

Introduction to Social Media

How Social Media Has Changed Businesses
The Emotions of Sharing
Air Canada's Campaign
Influencers and Evangelists
Inspiring the Readers

Building a Sustainable Social Media Strategy

Social Media Challenges
Strategy Building Guide
Establishing and Benefitting
Creating a Campaign Message
Planning and Benefiting from a Diversified Posting Strategy
Knowledge Check

Converged Social Media

The Role of Converged Media in Social
Understanding Paid, Owned, and Earned Media
Putting Converged Media to Work for You
Two Choices of Social Exposure
Knowledge Check

Content Marketing in a Social Media World

The Role of Content Marketing in Social
The Viral Value Pyramid
Building a Content Plan
Three Key Areas of Focus
Matching Content to Consumer Intent
Select the Right Type of Content
Generating Content Ideas
Trending Topics on Social Channels
Unlocking Content’s Full Potential
Knowledge Check

Visual Social Media

Understanding the impact of great visuals
Leveraging Images in Social Media
Image-Based Marketing Types
Leveraging Video in Social Content
Different Lengths of Video
Video Based Marketing
Knowledge Check

Understanding and Sparking Social Sharing

What Makes Social Sharing so Valuable
Building Content That is Inherently Shareable
Psychology of Social Sharing
Brainstorming Your Social Content Ideas
What do Customers Love about you?
Knowledge Check

Storytelling An Essential Part of Your Social Narrative

Why Storytelling is Essential in Social Marketing
Finding Your Focus and Your Story
Story that Involves Problem Solving
Understanding Consumer Stories and Their Role
Matching Customer Story to Motive
Knowledge Check

Influencer Marketing and Online Reputation Management

The Role of Social Media Listening
Reputation Management And Response
Finding Influencers and Evangelists
Engaging with Influencers and Evangelists
Engaging with Paid Influencers and Evangelists
Influencer Collaboration
Knowledge Check

Social Media Selling

Understanding the Role of Social in the Sales Cycle
How Sales and Marketing Function as a Team in Social Selling
How Does Sales Support Marketing?
Knowledge Check

Social Media Measurement

The Basics of Social Media Measurement
Social Media Specific Metrics
Knowledge Check

Module 3 - YouTube and Video Marketing

Course Introduction

Course Introduction

Establishing a Video Marketing Strategy

Lesson Introduction
Introduction to Video Marketing
Crafting Your Video Marketing Strategy
Videos Storytelling
Making videos people want to watch
Optimum Length for Videos
Optimizing your videos
Keyword Research
Creating Amazing Videos
Optimizing Videos for Search- Google and YouTube
Building Authority with YouTube Channel
Promoting Your videos
Creating Tent Pole Events Videos
Scheduling Your Videos
Key Takeaways
Knowledge Check

Gaining Exposure and Measuring Impact

Lesson Introduction
Introduction to Media Platforms
Promoting Owned Videos
YouTube Channels
Social Media Promotion
Promoting Earned Video
Video Influencers Vloggers
Promoting Paid Media
Using Customer Journey Models
Measuring Impact
YouTube Analytics
Key Takeaways
Knowledge Check

YouTube Advertising

Lesson Introduction
YouTube Advertising Key Players
YouTube Video Ad Formats
Scheduling, Targeting, and Remarketing Video Ads
Placing Reserved Media
Key Performance Metrics
Optimizing YouTube Ads
YouTube Ads: Best Practices
Key Takeaways
Knowledge Check

Leveraging Mobile Video

Lesson Introduction
Mobile Video and Live Streaming
Mobile Video and Digital Marketing Strategy
Mobile Videos: Target Audience
Videos People Watch and Share
Vertical Videos
When To Make Mobile Videos
Key Takeaways
Knowledge Check

Promoting and Measuring Mobile Video

Lesson Introduction
What Makes Mobile Videos Unique
Mobile Video Opportunities for Brands
Where and How to Promote Mobile Videos
Mobile Video Advertising
Mobile Video Ads: YouTube
Mobile Video Ads: Facebook and Instagram
Mobile Video Ads: Case Studies
Measuring the Success of Mobile Videos
Key Takeaways
Knowledge Check

Youtube: How-Tos

Lesson Introduction
Demo: Uploading a Video to YouTube—Desktop
Demo: Using Youtube Studio--Mobile
Demo: Using Youtube Studio Beta--Desktop
Demo: Using YouTube Studio—Mobile
Demo: Editing a Video on YouTube
Demo: Optimizing a Video on YouTube Studio
Demo: Creating a YouTube Channel
Demo: Checking the YouTube Channel Settings
Demo: Optimizing a YouTube Channel
YouTube Channel: Views and Subscribers
Factors that Make a Great Video
Monetizing Your YouTube Channel
Key Takeaways
Knowledge Check

Instagram: How-Tos

Lesson Introduction
Shooting and Editing a Great Video
Editing in External Apps
Video Categories
Video Types
Demo: Instagram’s Video Editing Options
Demo: Instagram’s Video Filters
Monetizing Your Instagram Videos
Key Takeaways
Knowledge Check

Impact of GDPR on YouTube Advertising

Lesson Introduction
GDPR's Effect on YouTube Advertising
GDPR’s Impact on the Video Advertising Ecosystem
GDPR and Audience Targeting in YouTube Advertising
Key Takeaways
Knowledge Check

Video Advertising for B2B Marketeers

Lesson Introduction
Impact of Video Advertising in B2B
Video Advertising in B2B Examples
Best Channels for B2B Videos
Challenges B2B Marketeers Face in Video Advertising
Key Takeaways
Knowledge Check

The Future of Video Marketing

Lesson Introduction
Future Trends in Video Marketing
Three-Sixty-Degree Video
Augmented Reality
Virtual Reality
Key Takeaways
Knowledge Check

Module 4 - Facebook Marketing and Advertising

Course Introduction

Course Introduction

Understanding Facebook

Introduction
Role of Marketing in the Future
Social Media Landscape
Facebook Introduction
Starting Your Facebook Journey
Facebook Options for Business
Key Takeaways
Knowledge Check

Understanding the Facebook Algorithm

Introduction
The Facebook News Feed and Organic Reach
The Facebook Algorithm Today
Top Ranking Factors in the Facebook Algorithm
The Future of the Facebook News Feed
Key Takeaways
Knowledge Check

Groups, Pages, Messenger, and Facebook Live

Introduction
Facebook Groups Set Up and Business Use
Facebook Pages Setup, Business Use, and Best Practices
Anatomy of a Facebook Page
Facebook Pages Best Practices
Facebook Messenger: How to Use for Business
Facebook Live: Set Up and How to Use for Business
Key Takeaways
Knowledge Check

Managing Facebook

Managing Facebook
Facebook Business Manager
Publishing, Scheduling, and Moderation
Facebook Page Insights
Demo: Facebook Productivity Tools
Facebook Pages, Groups, and Events Policies
Key Takeaways
Knowledge Check

Facebook Marketing Tools

Introduction
Facebook's Social Plugins
Facebook Rights Manager
Set Up Facebook Local and Facebook Place
Facebook and Non-Facebook Marketing Tools
Key Takeaways
Knowledge Check

Understanding Facebook Ads

7.01 Introduction
7.02 Global Advertising Spend by Media
7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
7.04 Facebook Ad Placements, Ad Formats, and Budgeting
7.05 Facebook Ad Performance, Testing, and Tools
Knowledge Check

Creating Your Facebook Ad

Introduction
Facebook Ad Manager
Demo: Create Your Facebook Ad Campaign
Demo: Create Your Facebook Ad Set
Demo: Create Your Facebook Ad
Facebook Ad Images and Text
Facebook Ad Review Process
Key Takeaways
Knowledge Check

Facebook Targeting

Introduction
Targeting in Facebook Pre and Post GDPR
Key Takeaways
Knowledge Check

Facebook Tracking and Reporting

Introduction
Facebook Conversion Tracking and Facebook Pixel
Facebook Analytics
Key Takeaways
Knowledge Check

Facebook Commerce

Introduction
Setting up Your Facebook Shop
Creating Your Facebook Catalog
Using Facebook Dynamic Ads
Key Takeaways
Knowledge Check

Facebook Best Practices

Introduction
Optimize Your Facebook Page
Best Practices in Pages Posts and Ads
Facebook Ads in the Sales Funnel
Best Practices Facebook Images and Ad Copies
Key Takeaways
Knowledge Check

Facebook Privacy and Security

Introduction
Facebook Ad Policies
Data Use Restrictions
Facebook Ads Post GDPR
Ads Politics or Issues of National Importance
Key Takeaways
Knowledge Check

Facebook Blueprint Examinations

Introduction
Certifications and Badges
Exam Process and Fees
Facebook Planning Professional Certification
Facebook Buying Professional Certification
Key Takeaways
Knowledge Check

Module 5 - Social Media Tools

Twitter Marketing

Understanding Twitter
2 Using Twitter as a Marketer
3 Customer Service and Engagement Via Twitter
4 Marketing on Twitter
5 Understanding Twitter Advertising
6 Twitter Ad Options
7 Increased Character Limit
8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
9 Walkthrough Using Advanced Twitter Search Demo 2
10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
11 Walkthrough Building a Twitter List Demo 4
12 Walkthrough Creating and Curating a Twitter Moment Demo 5
13 Walkthrough Adding Location to Tweet Demo 6
Knowledge Check

Pintrest Marketing

Understanding Pinterest
Pinterest Presence and the Algorithm
Marketing with Pinterest
Putting Pinterest to Work
Pinterest for Pitching and Outreach
Walkthrough Creating a Pinterest Board Demo 1
Walkthrough Moving Pins from One Board to Another Demo 2
Walkthrough Creating and Uploading a Great Pin Image Demo 3
Walkthrough Searching for Pins from a Specific URL Demo 4
Knowledge Check

LinkedIn Marketing

Understanding LinkedIn
Your LinkedIn Presence
LinkedIn Groups and Prospecting
Knowledge Check

Instagram Marketing

Understanding Instagram
Setting up Instagram
Marketing Through Instagram
Leveraging Instagram
Knowledge Check

Snapchat Marketing

Understanding Snapchat
Getting Started with Snapchat
Marketing with Snapchat
Snapchat Advertising and Partnerships
Knowledge Check

Module 6 - Advanced Content Marketing

Introduction to Content Marketing

Introduction
What's In It For Me
What Is Content Marketing
How to Become a Best-in-Class Content Marketer
Develop a Clear Vision
Develop a Business Case
Document your Content Marketing Strategy
Create a Editorial Mission Statement
Target Customers based on their Intent
Target Key Influencers
Produce Help, Hub, and Hero Content
Produce Engaging Content
Use Content Marketing Tactics
Use Social Media Platforms
Help Customers Find the Information
Help Key Influencers Impact the Buyer’s Decision Making Process
Measure Content Effectiveness
Measure ROMI
Improve by Experimenting with New Initiatives
Improve by Becoming Sophisticated and Mature
Key Takeaways
Knowledge Check

Developing a Vision of Content Marketing Success

Introduction
What's In It For Me
Vision for Successful Content Marketing
The Michelin Guide Story
Hindustan Unilever
Volvo Trucks
Dell's Take It Easy
Key Takeaways
Knowledge Check

Developing a Business Case for Content Marketing

Introduction
What's In It For Me
Content Marketing Budget
Objectives and Key Performance Indicators (KPIs)
Challenges and Impact
Best Practices
Benefits and Financial Impact
Build your Business Case
Compare the Value of Content Marketing
Key Takeaways
Knowledge Check

Creating a Successful Content Marketing Strategy

Introduction
What's In It For Me
Creating a Successful Content Marketing Strategy
Model for Creating a Successful Content Marketing Strategy
Content Marketing Strategy - Two-Step Model
Two Step Model - First Phase
Two-Step Model - Second Phase
Benefit of Two-Step flow Model
Key Takeaways
Knowledge Check

Creating a Remarkable Editorial Mission Statement

Introduction
What's In It For Me
Editorial Mission Statements
Create Remarkable Content
Top Global Ad Campaigns
Remarkable Editorial Mission Statement
Key Takeaways
Knowledge Check

Targeting Customer Intent Instead of Demographics

Introduction
What's In It For Me
Target Intent over Demographic
Target Customers on Mobile Devices
Target Intent on YouTube
Know Your Customers' Intent
Have a Mobile-friendly Website
Video are Preferred Over Text
Key Takeaways
Knowledge Check

Targeting Key Influencers

7.1 Introduction
7.2 What's In It For Me
7.3 Importance Of Influencer Marketing
7.4 Process Of Augmenting With Influencers
7.5 Case Study—Orange France
7.6 Key Takeaways
Knowledge Check

Producing Help, Hub, and Hero Content Consistently

Introduction
What's In It For Me
Help Content
Hub Content
Hero Content
Key Takeaways
Knowledge Check

Producing Engaging Content More Frequently

Introduction
What's In It For Me
Producing Engaging Content
Engagement Through Video and Text
Text Vs Video
What to Seek
Checklist - When to Use Video or Text
Key Takeaways
Knowledge Check

Using Effective B2C and B2B Content Marketing Tactics

Introduction
What's In It For Me
B2C and B2B Content Marketing Tactics—Usage
B2C and B2B Content Marketing Tactics—Effectiveness
Email Newsletters
In-person Events
Illustrations/Photos
Social Media content
Infographics
Videos—B2C
Videos—B2B
Online Presentations
Microsites
Website Articles
Blogs
Webinars
Case Studies
Mobile Apps
Print Magazines
Digital Magazines
Books
Podcasts
White Papers
Research Reports
E-Books
Branded Content Tools
Virtual Conferences
Key Takeaways
Knowledge Check

Building Successful B2C and B2B Social Media Platforms

Introduction
What's In It For Me
Social Media Platforms
Facebook
LinkedIn
YouTube
YouTube - Create Great Content
YouTube - Develop a Programming Strategy
Twitter
Key Takeaways
Knowledge Check

Helping Customers find the Information They Seek

Introduction
What's In It For Me
Optimizing Your Content For Your Web Site
Creating A Google-friendly Web Site
Optimizing Web Pages For Keywords
Optimizing Video Content
Micro-moments
Key Takeaways
Knowledge Check

Helping Key Influencers Impact the Buyer’s Decision-Making Process

Introduction
What's In It For Me
Influencing the Influencers
Schmooze Optimization
Nurture Key Relationships
Example - WineWorld
Four Key Influencers
Engaging Digital Presence
Keys to Success
Work together with influencers
GE with influential YouTube creators
Creations in support with GE
Key Takeaways
Knowledge Check

Measuring Content Effectiveness

Introduction
What's In It For Me
Sales and Sales Lead Quality
Touchpoints in the Customer Journey
Turning Touchpoints into Quality Leads or Sales
Focus on the Right Metrics
Value Your Best Customer
Attribute Value Across the Journey
Prove Marketing Impact
Key Takeaways
Knowledge Check

Measuring Return on Marketing Investment

Introduction
What's In It For Me
Return on Marketing Investment
The Power of the Press Release
Test A - ROMI Revisited
Test B - Impact of a Budget Cut
Test C - Impact of Using Multimedia
Key Takeaways
Knowledge Check

Improving by Experimenting With New Initiatives

Introduction
What's In It For Me
Creating Engaging Content
What is Effective and What is Not
Key Takeaways
Knowledge Check

Improving Effectiveness by Becoming More Sophisticated or Mature

Introduction
What's In It For Me
Content Marketing Maturity
Get Value from Editorial Meetings
Content Marketing in Organizations
Content Marketing with SEO and Social Media
Leverage Paid Advertising
Sophisticated Content Marketers
Analytics Tips
Key Takeaways
Knowledge Check

Content Marketing in the Foreseeable Future

Introduction
What's In It For Me
Content Marketing Forecast
Impact on Content Marketing Strategy
Video Sharing Platforms—Audience Segments
Video Sharing Platforms—Content Genres
YouTube vs Facebook
YouTube Best Practices—Part A
YouTube Best Practices—Part B
Virtual Reality
Facebook Best Practices
Instagram and Twitter Best Practices
Key Takeaways
Knowledge Check

Module 7 - Advanced Web Analytics

Introduction to Digital Analytics

Introduction to Digital Analytics
Knowledge Check

Building Blocks

Advanced Building Blocks
Building Blocks -Google Analytics
Knowledge Check

Fundamentals of Digital Analytics

Digital Analytics
Digital Analytics Maturity Model
Using the Digital Analytics Maturity Model
The Three Heads of Online Analytics
Knowledge Check

Business Perspective

The Customer Journey and its Various Approaches
Designing for Persuasion
Defining Business Goals
Key Performance Indicators
Knowledge Check

Methodology - Lean Six Sigma

Introduction to the Analysis Perspective
Lean Six Sigma Principles -Define and Measure
Lean Six Sigma Principles -Analyze, Improve, and Control
Knowledge Check

Data Analysis Fundamentals

Data Analysis Fundamentals
Knowledge Check

Analysis Perspective Providing Insights

Analysis Perspective Providing Insights
Expressing Exactitude or a Sense of Scale
Knowledge Check

Enabling Capabilities

Tag Management System
Vendor Selection
Qualitative Data
Competitive Intelligence and Other Tools
Knowledge Check

Managing Analytics

Introduction to Managing Analytics
RACI Matrix
Agile Management
Knowledge Check

Audience

Audience
Knowledge Check

Acquisition

Acquisition
Campaign Tracking
Google Analytics Standard Channels
Marketing Automation and Growth Hacking
Knowledge Check

Behavior

Behavior
Customer EngagementKnowledge Check

Conversions & Onboarding

Conversions Funnel
Experimentation and Testing
Conversion Scenarios
Attributions
Knowledge Check

Retention and Expansion

Retention and Expansion
Expansion Scenarios
Knowledge Check

Advocacy

Advocacy
Facebook and LinkedIn Insight
Knowledge Check

Privacy and Ethics

Privacy and Ethics
Knowledge Check

Wrapping Up

Wrapping Up

Admission details

Those who wish to undertake the Advanced Social Media online programme by Simplilearn should follow the steps given below:

Go to the official website of Simplilearn: https://www.simplilearn.com/.
Enter ‘Advanced Social Media Certification Training course’ in the search bar to go to the course detail page.
You will find three options to enrol for the programme; they are self-paced learning, online boot camp, and corporate training. Click on your preferred option to move to the payment page.
Once the payment is successful, you will have access to all the materials and can start learning immediately.

Filling the form

Candidates who want to apply for the Advanced Social Media Certification programme have first to choose a suitable method of enrolment. After the selection, in the ‘cart summary’ section, provide details like full name, mobile number, email ID, and state. Then, you can proceed to fee payment.

How it helps

The Advanced Social Media online course by Simplilearn is excellent to understand the correct way of using social media for your company’s marketing objectives. It covers various components of social media and gives practical training on the major social media platforms to create live campaigns.

The online course also brings you closer to industry experts who can provide you with better job opportunities. The Advanced Social Media certification programme will help you to secure jobs in multinational firms like Amazon and EY. Along with that, it gives you better opportunities to enhance your earning potential.

FAQs

Is there an eligibility criterion to enroll for the course?

No. There are no eligibility criteria to enrol for the course. Anyone interested can apply for the course and start learning.

How many practice tests are given to the students?

Simplilearn provides one practice test for the Advanced Social Media course to prepare the candidates for the final examination.

Can the candidates make the course payment online?

Yes, the candidates can make the course payments online.

What is the passing score for the simulation exam?

The passing score for the simulation exam is equal to or above 75%.

Is there negative marking in the final exam?

No, there is no negative marking in the final certification exam.

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Advanced Social Media Certification Training Course

Online

Quick Facts

Course overview

The highlights

Program offerings

Course and certificate fees

certificate availability

certificate providing authority

Who it is for

Eligibility criteria

What you will learn

The syllabus

Module 1 - Social Media Foundations

Faculty Introduction

Introduction to Social Media

Introduction to Social Media

Modern Communication

Social Media Landscape

Social Media and Content Marketing

Reputation Management and Monitoring

Customer Engagement

Key Takeaways

Social Media Strategy and Planning

Introduction

Social Media Impact On Business Goals

Social Media Marketing Integration

Strategic Business channel Part A

Strategic Business channel Part B

Define Your Target Audience

Types of Content to Post and Promote

Key Takeaways

Knowledge Check

Social Media Channel Management

Introduction

Social Networking

Microblogging

Media Sharing Videos

Media Sharing Images

Other Services

Key Takeaways

Knowledge Check

Social Media Management Tools

Introduction

Impact On Business Goals

Buffer

Hootsuite

Social Studio

Link Shortener

Key Takeaways

Knowledge Check

Social Media Measurement and Reporting

Introduction

Key Performance Indicators

Social Analytics Tools

Key Takeaways

Knowledge Check

Social Advertising

Introduction

Social Advertising Key Factors

Advertising Campaign in LinkedIn and Facebook

Key Takeaways

Knowledge Check

Module 2 - Advanced Social Media Marketing

Introduction to Social Media

How Social Media Has Changed Businesses

The Emotions of Sharing

Air Canada's Campaign

Influencers and Evangelists

Inspiring the Readers

Building a Sustainable Social Media Strategy

Social Media Challenges

Establishing and Benefitting

Creating a Campaign Message

Planning and Benefiting from a Diversified Posting Strategy

Knowledge Check

Converged Social Media

The Role of Converged Media in Social

Understanding Paid, Owned, and Earned Media