Course Welcome

Welcome to the Course PREVIEW
Course Introduction

Introduction to the world of events management

Welcome to the introductory module PREVIEW
Events planning unwrapped PREVIEW
The Event Expert 7 Step Event Management System PREVIEW
What is an event ? PREVIEW
Types of events PREVIEW
Styles of events

Module 1: Purpose - Creating events...that will work

Purpose - creating events...that will work
Pre-event market research
Free Event Market Research
Conducting pre-event surveys
What does pre-event research give you?
Why are you planning an event: setting an agreed event aim
Who are you running your event for: audience profile
What kind of event are you intending to organise

Module 1.Purpose - summary of key points

Do you want to create events...audiences actually want to attend
You are all welcome to my event. Actually you shouldn't be

Module 2. Presentation: designing knock out events

Presentation: designing knock out events
Designing knock out events
Designing events for audiences
Event design ideas
Event idea evaluation process
Setting an event date
Creating an event brief and event objectives

Module 2. Presentation - summary of key points

How to design must attend events
What a great idea for an event...says who?

Module 3: Planning an event - making it happen

Planning an event - making it happen
Event planning: making your event actually happen
Recruiting your event planning team
Running great event planning meetings
Event project plans
Your event - event project plan
Event Budgets - the money
4 event financial strategies
Preparing an events budget
Planning an event budget
Managing your event budget
Picking the right suppliers
Supplier Contracts
Event Insurance
The Event Expert 7 step event management system: review

Module 3: Event planning summary of key points

How to run super effective event planning meetings
Sample event project plan
sample event budget sheet

Module 4: Places - finding the perfect event venue

Places - finding the perfect event venue
Finding the perfect event venue - types of venues
Event venues
Venue Search Criteria
Finding your perfect event venue
Evaluating your event venue (indoors)
Evaluating your event venue (outdoors)
Venue quotes
Selecting your event venue
Designing your event site plan
Event site planning considerations
Example event site plan

Module 4: Event places summary of key points

Is finding the perfect event venue such a big deal?
The seven biggest mistakes unwittingly made by event planners when choosing an event venue and how to avoid them.

Module 5: Programme - creating must see event programmes

Programme - creating must see event programmes
Creating must see event programmes
What is an event programme?
Event programme design factors
Event content ideas
Event content ideas contd.
Encouraging event audience participation
Booking acts, attractions and speakers
Booking acts, attractions and speakers contd.
Event catering
Event catering options
Finalising your event programme

Module 5: Programme summary of key points

Nice event. So exactly what have I learnt?
The carnival is dead - long live the carnival

Module 6: Promotion - designing effective event promotional campaigns

Promotion - designing effective event promotional campaigns
Designing effective event promotional campaigns
Event Promotional Plans
8 Stage Event Promotional Plan
Events and Social Media
Social media and events: an overview
Off line event promotion
Off line event promotional media options
Off line event promotional media options contd.
Getting the attention of the media: Event public relations
The event brochure
Designing an event poster or e-flyer invitation
Event web sites or web pages
Search engines and event web sites
Sample event promotional plan
Event ticketing and registering interest

Module 6: Promotion: summary of key points

Few events ever sell themselves. How do you SELL OUT your events
Why waste your budget on an event advert. Everyone knows they don't work.

Module 7: Production - delivering your event

Production - delivering your event
Delivering your event
Delivery phases of an event
Recruiting your event day teams
Managing your suppliers
Event operational plans or function sheets
Event joining instructions
Public information area and registration
Event Risk Assessments
How to write an Event Risk Assessment
Monitoring Event day safety

Module 7: Production: summary of key points

Sample risk assessment
Sample operations plan

Module 8: People...it's show time.

People...it's show time
It's show time: You and your event team
The two key roles of the event manager
It's show time! Be ready to...
Briefing and working with your event day teams
What did they think: Expectation v reality

Module summary: summary of key points

The 7 biggest mistakes unwittingly made by event planners and how to avoid them
Wanted...Qualified, experienced and brilliant event managers....mmm really?
The 7 core skills of a great event manager

Module 9: So you want to be an event manager?

How to learn to be an event manager
Your Event Action Plan
Course objective review
The Event Expert Event Management System
Course summary
The Event Expert Event Management Training and Consultancy Services

Course conclusion

Thank you and good luck.

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The syllabus

Course Welcome

Introduction to the world of events management

Module 1: Purpose - Creating events...that will work

Module 1.Purpose - summary of key points

Module 2. Presentation: designing knock out events

Module 2. Presentation - summary of key points

Module 3: Planning an event - making it happen

Module 3: Event planning summary of key points

Module 4: Places - finding the perfect event venue

Module 4: Event places summary of key points

Module 5: Programme - creating must see event programmes

Module 5: Programme summary of key points

Module 6: Promotion - designing effective event promotional campaigns

Module 6: Promotion: summary of key points

Module 7: Production - delivering your event

Module 7: Production: summary of key points

Module 8: People...it's show time.

Module summary: summary of key points

Module 9: So you want to be an event manager?

Course conclusion

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