Business Management & Analytics

BY
Boston Institute of Analytics

Learn to understand data analytics and its importance in business management while enrolled in the Business Management & Analytics course

Mode

Part time, Online

Duration

9 Months

Quick Facts

particular details
Medium of instructions English
Mode of learning Virtual Classroom, Campus Based/Physical Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekends

Course overview

The Business Management and Analytics course is designed to empower individuals to thrive in the field of business management by leveraging the power of data analytics. This Business Management & Analytics certification by BIA provides students with a strong foundation in both business management and data analytics, making them qualified professionals in two highly in-demand fields.

The core module of the course covers essential topics such as foundations of management, business economics, financial management, operations and supply chain management, marketing management, HR management, business strategy, digital disruption and innovation, and more. The Business Management & Analytics certification course offers different certification options, varying from 9 months to 15 months, allowing students to choose the program that best fits their needs. The classroom and learning options provide flexibility for students to attend sessions either in person or remotely. The programme is led by top industry experts and supported by experienced faculty, ensuring a high-quality learning experience. Readers can also browse several other Business Analytics Certification Courses online.

The highlights

  • 9 Months to Complete
  • Certification from the Boston Institute of Analytics
  • Two In One Certification
  • Classroom + Online Mode

Program offerings

  • Dual certification
  • Foundation course
  • Hands-on learning
  • Practical based
  • Live lecture
  • Weekend course

Course and certificate fees

certificate availability

Yes

certificate providing authority

Boston Institute of Analytics

Who it is for

The Business Management & Analytics certification syllabus is designed for individuals who are interested in pursuing a career in data science and business or those who want to enhance their data manipulation skills in their current professions. It caters to:

Eligibility criteria

Academic Qualifications

Candidates from all academic streams such as arts, science, commerce, and engineering can apply for this course.

Certification Qualifying Details of Business Management & Analytics

The certification for Business Management & Analytics training is granted upon completing the course

What you will learn

During Business Management & Analytics classes, participants will learn:

  • Foundations of management and business economics
  • Financial management principles
  • Operations and supply chain management strategies
  • Marketing management techniques
  • HR management best practices
  • Business strategy development and implementation
  • Understanding of digital disruption and innovation in business

The syllabus

Module 1 - Business Management Course and Analytics: Orientation

Course Expectations and Structure
  • Overview of the Course Modules 
  • Brief on Assignments and Assessments
Introduction to the Learning Environment
  • Digital Platforms and Resources
  • Communication Channels
Introduction to Management
  • Management Evolution
  • Managerial Roles
  • Strategic Frameworks
  • Performance Measurement

Module 2 - Business Economics & Accounting

Business Economics
  • Micro vs macroeconomic concepts
  • Scarcity, demand, and pricing
  • Production and cost fundamentals
  • Market structures and competition
  • Inflation and economic indicators
  • Monetary and fiscal policy
  • Business cycles and government role
  • Macroeconomic impact on business
Accounting
  • Financial statements overview
  • Profitability, cash flow, and balance sheet basics
  • Costing and budgeting concepts
  • Variance and performance analysis

Module 3 - Financial Markets & Management

Fundamentals of Financial Management
  • Time value of money
  • Investment appraisal methods
  • Capital budgeting decisions
  • Risk and return fundamentals
  • Capital structure and cost of capital
  • Working capital decisions
  • Dividend and financing policies
  • Financial planning essentials
Investment Analysis & Risk Management
  • Valuation Methods
  • Comparable Analysis
  • Risk Assessment
  • Portfolio Fundamentals
  • Business Risks
  • Financial & Operational Risks
  • Risk Assessment
  • Risk Mitigation

Module 4 - Marketing & Digital Marketing

Marketing Management
  • Marketing Fundamentals
  • Segmentation & Targeting
  • Consumer Behaviour
  • Product Lifecycle
  • Branding & Pricing
Digital Marketing
  • Search & Paid Marketing
  • Social Media Marketing
  • Content Strategy
  • Campaign Metrics
  • Customer Acquisition

Module 5 - Sales & Customer Management

Sales Management
  • Sales Funnel
  • Prospecting
  • Negotiation & Conversion
  • CRM Management
  • Distribution Strategy
Customer & Market Strategy
  • Customer Journey
  • Market Positioning
  • Customer Acquisition
  • Relationship Management

Module 6 - Operations & Supply Chain

Operations Management
  • Process Design
  • Capacity Planning
  • Process Optimisation
  • Quality Control
  • Lean & Six Sigma
Supply Chain Management
  • Supply Chain Design
  • Inventory Management
  • Logistics Management
  • Procurement Strategy
  • Global Operations

Module 7 - Human Resources & People Management

Human Resource Management
  • Recruitment & Hiring
  • Talent Acquisition
  • Training & Development
  • Performance Evaluation
  • Compensation & Rewards
Employee Management
  • Employee Engagement
  • Retention Strategies
  • HR Analytics
  • Workforce Planning
  • Productivity Enhancement
Organizational Behavior
  • Motivation & Leadership
  • Team Collaboration
  • Organizational Culture
  • Behaviour Management

Module 8 - Business Strategy & Entrepreneurship

Business Strategy
  • Strategic planning fundamentals
  • Vision, mission, and direction
  • Competitive advantage analysis
  • Industry and value chain assessment
Entrepreneurship
  • Startup journey and growth stages
  • Business model development
  • Funding and innovation strategies
  • Scaling new ventures
Business Law & Ethics
  • Contract Basics
  • Governance & Compliance
  • Ethical Decision-Making
  • Corporate Responsibility

Module 9 - Project & Consulting Management

Project Management
  • Project lifecycle and planning
  • Work breakdown and execution
  • Agile and Scrum practices Risk and progress tracking
Consulting Skills
  • Problem Structuring
  • Case-Solving Frameworks
  • Root Cause Analysis
  • Hypothesis-Driven Thinking
Research Methodology
  • Research Design
  • Research Methods
  • Survey & Sampling
  • Hypothesis Testing

Module 10 - Business Analytics & Visualization

Fundamentals of Business Analytics
  • Data-driven decision making
  • KPIs and business metrics
  • Dashboard-based monitoring Analytical thinking for managers
  • Advanced Excel applications
  • Data cleaning and structuring
  • Pivot tables and analysis Basic business modeling
Data Visualization
  • Data storytelling techniques
  • Visualization best practices
  • Power BI and Tableau basics
  • Effective dashboard design 

Module 11 - AI & Integrated Business Applications

AI in Business
  • AI and ML fundamentals
  • Business automation use cases
  • Generative AI applications
  • AI-enabled decision support
Marketing & Sales Applications
  • Sales Alignment
  • Pricing Decisions
  • Customer Acquisition
  • Revenue Optimisation
Finance & Strategy Applications
  • Investment Decisions
  • Cost Optimisation
  • Profitability Improvement
  • Strategic Alignment
HR & Operations Applications
  • Workforce Planning
  • Productivity Enhancement
  • Organisational Efficiency
  • Operations Alignment

Capstone Project

Capstone Project Allocation, Mentorship and Presentation
  • Project and Dataset Assignment by Capstone Mentor
  • Orientation Session by Capstone Mentor – Project Expectations
  • Mentorship Session by Capstone Mentor – Doubt Resolutions
  • Project Presentation

Career Enhancement

Soft Skills Training
  • Presentation Skills
  • Email Etiquettes
  • LinkedIn Profile Building
  • Personality Development and Grooming
Interview Preparation
  • Interview Do’s and Don’ts
  • Mock Interviews
  • HR And Technical Interview Prep
  • One-On-One Feedback

Admission details

Follow the steps below to join the course.

Step 1- Click on the link below:

https://bostoninstituteofanalytics.org/business-management-and-analytics/

Step 2- Click on “Enquire Now”. Submit the form and your contact details and a representative will contact you.

Step 3- Once the fees are paid, you are enrolled in the course.

How it helps

The Business Management & Analytics certification benefits include:

  • Leadership skills in a business management context
  • Understanding of business decision-making based on data analytics
  • Business intelligence and data visualization skills

FAQs

What is the duration of the Business Management & Analytics course?

The course offers flexibility with certification options ranging from 9 months to 15 months, allowing students to choose the program that suits their needs.

What are the core modules covered in the course?

The core modules include foundations of management, business economics, financial management, operations and supply chain management, marketing management, HR management and more.

What certification options are available upon completion of the course?

The course provides a dual certification in Business Management and Analytics, with both classroom and online learning modes.

Who is eligible to apply for the Business Management & Analytics certification course?

Candidates from all academic streams, such as arts, science, commerce, and engineering, can apply for the course, and no specific work experience is required.

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