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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Advanced Certificate Program in Digital Marketing is formulated by encompassing web-based and mobile-based technologies to acquaint participants with digital marketing's essentialities. The certification educates participants and aims to impart working knowledge in the Digital Marketing domain and develop a comprehension of the framework with the field of Marketing business and its domains.

The Advanced Certificate Program in Digital Marketing uses cutting-edge techniques, platforms, and communication into interactive dialogues among individuals, communities, and organisations to market products and procure beginners and apprehend the broad market.

The certification programme aims to educate the participants about the elementary aspects of the new Digital Marketing landscape and enable participants to apprehend the various tools and concepts that will aid organisations in transit to Digital Channels.

The Advanced Certificate Program in Digital Marketing focuses on developing and designing aspects of a digital offering, enhancing customer engagement through e-CRM, and the attainment of proficiency in social advertising.

The Highlights

PG Certificate and Alumni status
The course duration is 4.5 months.
Live tutored classes
Eminent faculty from MICA
Hands-on practice on Digital marketing tools
Learn to use various digital marketing channels
Weekend classes available

Programme Offerings

Hands-on Experience
Flexible timings
In-Depth online discussions
Accessible from Anywhere
Alumni Network

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MICA, Ahmedabad

Advanced Certificate Program in Digital Marketing Fee structure

Heads	Amount
Heads	Indian Residents	International Students
Course fee	Rs. 80,000 + GST	USD 1750

Eligibility Criteria

Education

Indian aspirants: Graduates must have completed their high school, higher secondary, and Bachelor's (10+2+3) with a minimum aggregate from a recognised university (UGC/AICTE/DEC/AIU/StateGovernment) or equivalent in any discipline.

International aspirants: Graduates must have completed graduation or equivalent degree with a minimum aggregate from any recognised and well-established Institution or University in their respective country.

Skills

Candidates must have proficiency in the English language. Spoken and written skills in the language are mandatory.

Certification Qualifying Details

Upon successful completion of the certification course, and after successful payment of all due fees, the participants will receive an Advanced Certificate Program in Digital Marketing Course by MICA.

What you will learn

Digital marketing skillsSocial Media Marketing

Advanced Certificate Program in Digital Marketing furnishes optimal skill sets. Graduates acquire competence in SEO, Social Media and Content Marketing, SEM, Marketing Analysis, and Branding.

Graduates also hold an added advantage as they acquire and excel in the following skill sets:

Bridge the critical aspects of marketing to today's online portals and channels.
Elementary knowledge of the digital landscape and construct a case to leverage online portals and channels.
Develop a holistic approach to various essential techniques and channels, facilitate social media marketing, search marketing, display protocols, mobile, and video marketing protocols.
Generate online brand building initiatives that create a viable platform.
Elementary knowledge on how to generate useful landing pages.
Use of the Principle of Conversion Rate Optimisation to acquire more conversions profitably and beneficially.
Elementary knowledge on the utilization of paid social media content generation in the form of the advertisement platforms on budding platforms like Twitter, Facebook, LinkedIn, and Instagram.
Elementary knowledge on the customisation of the audience reach and effective management of the finance and ROI of the online paid campaigns in the Google ecosystem.
Elementary knowledge on the drive traffic, conversion, and engagement of the utilization of content marketing and inbound strategies
Application of relevant concepts, theories, and tools to effectively execute, measure and monitor an annual online marketing scheme.
Use of analytics to operate actionable improvements.

Who it is for

Product Development ManagerCustomer Service Manager

Besides students, working professionals are also eligible to apply for the Advanced Certificate Program in Digital Marketing. Professionals such as:

Digital marketing professionals: Professionals who belong to either generalists or specialists and are eager to reach the top echelons of digital marketing are eligible to enrol for this certification programme.
Other professionals: wanting to dive into the growing segment of digital marketing and enhance their skills and boost their career shift for eternal growth are eligible to enrol for this certification program.
Entrepreneurs and Business owners: wanting to leverage digital portals and channels and to expand and broaden the brand and pilot multiple paying customers profitably and sustainably.

The Advanced Certificate Program in Digital Marketing programme is applicable for students, freshers, brand and communication managers, entrepreneurs, sales professionals, and traditional managers. The subject of digital marketing is relevant in several fields like marketing, retail, law, health, automobile. Training and education, entertainment, real estate, food, and fashion industry.

Admission Details

The admission process for the Advanced Certificate Program in Digital Marketing occurs in a four-step process- Registration, Program Application, Interview, and Scholarship and Offer Letter.

Step 1- Registration Process:

Participants must share some details through a concise form available on the college/institution's website.

Step 2- Program Application:

In this step, candidates must provide a detailed yet straightforward form about their experience and academic qualifications.

Step 3- Interview

Participants will give an interview via telephone and they will be gauged about passion and eligibility for the programme. The candidate must pick an interview date according to convenience. A small, refundable interview booking fee of Rs. 1,000 is charged.

Step 4- Offer Letter

Once all formalities are completed, participants will receive an offer letter to join the Advanced Certificate Program in Digital Marketing programme if selected for the course programme.

Application Details

All applications for an Advanced Certificate Program in Digital Marketing programme must be made through an Online Application Form.
The mode of payment is available both as an online and offline mode of payment. The online payment is done through a Debit card/Credit.
Candidates must ensure that the Credit Card/Debit Card is with them at the time of filling out the Application Form.
Participants who have opted to pay the Application Fee or Installments of the Fee through Demand Draft or Pay Orders must ensure that the Demand Draft or pay Orders for the applicable amount is sent to “Arrina Education Services Private Limited” at Mumbai.
To draft the application fee, candidates must send the DD or PO to the institution's address listed below along with the downloaded copy of the Application Form.
Candidates must ensure to write details such as Name, Course Name and Contact number at the back of the DD or PO.
All DD or PO along with a downloaded copy of the Application Form must be sent to the following address stated- Student Relationship Manager, TALENTEDGE, 21, Institutional Area, Sector 32, Gurgaon 122003, Haryana, INDIA.

The Syllabus

What is digital marketing?
Advantages of digital medium over other mediums in media
Role of the digital medium in today's marketing plan

Basics of Search Marketing – Organic & Paid Search Results
Overview of Google AdWords
Keyword Research and Analysis
Tracking the success of SEM
Search Engine Optimization Techniques
On-page & Off-page Optimization
Setting up a Search Ad Campaign

Different social media channels
Building a robust Social Media strategy
Content marketing: Storytelling in social media
Measuring social media ROI
Setting up a Social Ad Campaign

The basics of Email Marketing
Effective email content
Customer acquisition through email
Nurturing & automation of email marketing
The concept of A/B testing & its use in email marketing

Different types of display marketing
The display marketing ecosystem
Retargeting & dynamic retargeting
Setting up a Display Ad Campaign

Different kinds of mobile marketing
The mobile marketing ecosystem
Mobile app Marketing
Mobile app Monetisation

Digital measurement landscape
Introduction to Google Analytics
Interpretation of the data in Google Analytics

Instructors

MICA, Ahmedabad Frequently Asked Questions (FAQ's)

1: How is the Advanced Certificate Program in Digital Marketing different from other programmes?

Advanced Certificate Program in Digital Marketing is a combination of a core programme and specialisation in Digital Marketing. This certification programme involves rigorous training in all aspects of digital marketing and any specialisation of the participant's choice.

2: How do I differentiate this programme's curriculum over others?

The programme curriculum aims to educate participants on how to Strategise Communication and Digital Marketing campaigns, Develop brands and platforms that customers can connect with within the digital world.

3: How long is the course duration for the Advanced Certificate Program in Digital Marketing?

This certification programme is for 4.5 months duration and will require seven to nine hours (approx.) of engagement per week, which is flexible, for the duration of a 4.5 months programme.

4: Can Digital Marketing PG certification from any city?

The Advanced Certificate Program in Digital Marketing trains aspiring professionals and students from across cities. The mode of delivery is online, and the course also provides networking sessions and student meet-ups organised in major cities every three months.

5: How do the real industry projects offered by the Advanced Certificate Program in Digital Marketing help me?

Advanced Certificate Program in Digital Marketing offers a strong experiential component that prepares participants to apply the learnings in the job. The cases and industry projects help participants experience real-life challenges in marketing.