- What is Marketing & Marketing Management?
- How has Marketing changed over the years?
- How is Digital Marketing different from Marketing? (Deliverability, Measurability, etc)
- Understanding the Digital Consumer
- Digital Marketing Channels
- Digital Marketing Metrics
- Marketing Refresher
- Digital Marketing Overview
- Basics of Website
- Website Design and Copywriting
- Basics of WordPress
- Quiz
- Lab
Online
6 Months
Quick facts
particular | details | |
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Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
|
Course overview
The Digital Marketing Professional online course helps students to excel in the technology connected with digital marketing platforms, allowing them to establish a large market for their product and business. In terms of marketing, digital marketing offers a plethora of options.
Digital marketing is a critical component in raising brand recognition. Digital marketing techniques enable businesses to leverage all accessible channels to create and publicize their brand for a wider reach. The Digital Marketing Professional training teaches about various choices of digital communication accessible to companies that may be utilized for various means of communication such as social media, email, video, etc.
People spend a lot of time online, whether intentionally or unintentionally, creating a market in which businesses must be active to make their presence and sell their goods. The Digital Marketing Professional syllabus teaches about the efficient use of digital methods and channels to build a relationship with clients for increased acceptability of the goods and services.
The highlights
- Online learning
- Student Handouts
- Course Completion Certificate
- Job Assistance
- Live classes
- 6 Months Duration
- Industrial Projects
- Multiple Simulation Exams
- Industry Based Trainers
Program offerings
- Assignments
- Projects
- Online learning
- Examinations
- Mock papers
Course and certificate fees
Digital Marketing Professional Fees
Course Fee | $ 999 |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
To be eligible for the Digital Marketing Professional certification, applicants must pass the Careerera certification exam.
What you will learn
After the completion of the Digital Marketing Professional online certification course, Candidates will learn how to develop creative material for visualization and how to apply it for personal and organizational advantage. Learners will gain a variety of skills related to presentation and product launch. Students will gain excellence in the technology of digital marketing platforms that contribute to building a large market for both their goods and services.
Who it is for
The course will be beneficial to Marketing managers, Digital marketing executives, Business owners, Marketing or sales representatives, Marketing consultants, or Engineering, Management, Communication, or Business graduates.
Admission details
To get admission to the Digital Marketing Professional course, follow the steps mentioned below:
Step 1. To access the Careerera official course page, follow the link given below.
(https://www.careerera.com/internet-marketing/digital-marketing-professional-dmp-by-dmversity)
Step 2. By clicking the 'Upcoming Batches' button, you may choose your batch.
Step 3. Click the 'Enroll Now' button to begin the enrollment process.
Step 4. Fill out the required information and submit the required documents.
Step 5. Pay the course cost and begin studying on the scheduled day.
The syllabus
The Path to Digital Journey
Brand Digital Presence & Optimization
- Identify & Set-Up Brands Digital Presence
- Execute Website UI & UX
- Web Analytics Basics
- Quiz
- Lab
Strategic Social Media Marketing
- Building Social Real estate
- Using Channels - Facebook, Twitter, Crowdsourcing etc
- Using Strategies to Connect to audience
- Measuring Performance - Social Engagement & Traffic back to the site
- Online reputation management
- Analytics, Strategy, and Operations in Digital Marketing
- Setting Up the Web Analytics
- Working with Google Analytics
- Digital Marketing Strategy
- Digital Marketing Operation
- Introduction to Social Media Management
- Facebook Marketing
- LinkedIn Marketing
- Twitter Marketing
- Other Social Media Channels
- Managing Social Media Channels
- Quiz
- Lab
Search Engine Optimization
- SEO Basics & 101 Checklist
- Identifying Keyword Themes
- Measuring SEO Impact
- Content Marketing
- Inbound Marketing
- Basics of Search Engines
- Onsite Content Optimization
- Onsite Technical Optimization
- Off-Page Optimisation
- SEO Management
- Quiz
- Lab
Search Engine Marketing
- Trends in SEM
- Google Search Basics
- Google Search Optimizations
- Google Shopping Campaigns
- Gmail Sponsored Promotions (GSP)
- Google Ads 101
- Search Advertising in Google
- Display Advertising in Google
- Video Advertising in Google
- Mobile Advertisement in Google
- Shopping Advertisement in Google
- Managing Google Ads
- Quiz
- Lab
Display Marketing
- Display advertising basics
- Google Display Network
- Quiz
- Lab
Retargeting / Remarketing
- Understanding Remarketing
- Types & Remarketing Strategies & Communication
- Analyzing remarketing List performance & Optimizations
- Quiz
- Lab
Content Marketing
- Create Editorial Calendar
- Content Distribution Strategies
- Content Marketing Analyze & Act
- Content Marketing
- Inbound Marketing
- Quiz
- Lab
Effective Email Marketing
- What is an email from a marketing point of view?
- Building an email list
- Managing an email list
- Email automation
- Measuring impact and optimization
- Quiz
- Lab
AdTech & MarTech Ecosystem
- Role of AdTech & MarTech
- AdTech Platforms
- MarTech Platforms
- Billing Model
- Target Audience
Mobile App Marketing
- Mobile App Marketing Basics
- Traffic Strategies for Mobile App
- Mobile Advertising
- Analyzing Mobile App Performance
- Quiz
- Lab
Digital Analytics and Metrics
- GA Walk Through - Identify relevant KPIs
- Identify Traffic Sources
- Track Traffic mapped to Consumer Funnel
- Setting Up the Web Analytics
- Working with Google Analytics
- Digital Marketing Strategy
- Digital Marketing Operation
- Quiz
- Lab
Digital Strategy & Planning
- Digital Marketing Maturity Model
- Evaluate Channel Goal completions
- Create Marketing Dashboards
- Optimize Channels
- Building Marketing Plans
- Quiz
- Lab
How it helps
Candidates pursuing Digital Marketing Professional online certification training for beginners from Careerera will be benefited in the following ways:
- The certification enables students to succeed in digital advertising which results in developing a large market over the digital world.
- The program continues to be up-to-date with the current design and effectiveness of the digital marketing review.
- The course follows an ordered structure and philosophy that enables candidates to enjoy an unparalleled learning experience.
FAQs
The total duration of the Digital Marketing Professional course is 6 months.
Yes, to qualify for the Digital Marketing Professional certification, candidates will have to pass the exam conducted by Careerera.
The course provider of the Digital Marketing Professional program is Careerera.
After pursuing the Digital Marketing Professional course, there are various career scopes such as Marketing consultant, Sales professional, Marketing Manager, Digital marketing specialist, etc.