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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Digital marketing strategies can help businesses establish their credibility in the industry. They help you establish a solid online performance and presence to boost conversions and ultimately revenue. The Postgraduate Certificate in Digital Marketing is a seven-month course offered by the Asian Institute of Management (AIM) in partnership with Emeritus.

During the Digital Marketing online course, you will learn key concepts, tools, and principles of marketing and how they can create value in a digital marketplace. Moreover, you will understand the analytics and practices to make use of digital channels. This includes optimizing user experience and website search engines, managing a business's online reputation, leveraging social media platforms, and more.

What’s more, the PG Certificate in Digital Marketing also consists of features such as weekly live online sessions, capstone projects, assignments, and discussions, as well as case studies. After completing the program, you will receive a verified certificate and earn a 5-unit credit to the Asian Institute of Management’s Postgraduate Diploma in Management.

The Highlights

Assignments and discussions
7 months course
Live online lectures
AIM alumni network
Capstone project
Case studies
5-unit credit

Programme Offerings

assignments
discussions
live online sessions
Alumni Network
Case Studies
Capstone Project
5-unit credits

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Asian Institute of Management, Makati

Postgraduate Certificate in Digital Marketing Fee Structure

Description	Amount in USD
Programme Fee	US$1,600

Eligibility Criteria

Certification qualifying details

After completing the Digital Marketing course curriculum, you will receive a verified e-certificate from the Asian Institute of Management.

What you will learn

Digital marketing skills

The Digital Marketing course syllabus will cover the following concepts:

Achieving brand growth
Evaluating analytics and KPIs
Transitioning businesses online
Improving customer experience
Setting KPIs and SMART goals
Developing various digital marketing plans
Utilising marketing channels in the customer journey
Mastering online reputation management
Implementing different digital marketing strategies
Understanding the dynamics of consumers as buyers

Admission Details

Tap the link to open the Postgraduate Certificate in Digital Marketing web page: https://aim.emeritus.org/postgraduate-certificate-in-digital-marketing.
Choose the ‘Apply now’ option and proceed to create a learning account on the website.
Now, fill the application form with relevant information and pay the course fee to start the course.

Application Details

Applying to this programme is only making a new account on Asian School of Executive Education by submitting thor name, and email addresses.

The Syllabus

Marketing Management Overview
Marketing Management Techniques
Mastering Sales and Advertising
Mastering Product Development in the Digital Space
Defining Marketing Plans

Understand products and products strategy
Developing and launching a product or service offering
What are brands and how to develop it
Defining the Brand and its key elements
Developing brand strategy

Introduction to Digital Marketing
Introduction to Social Media in Digital Marketing
Traditional Digital Marketing Strategies
New Digital Marketing Channels
New Digital Marketing Strategies

Marketing Analytics (introduction, big data, data into insights, data visualization)
Web Analytics
Social Media Analytics
SEO Analytics and Email Analytics
Customer Journey Analytics