Postgraduate Certificate in Digital Marketing
Learn how effective digital marketing strategies can be in establishing a business’s credibility in the Postgraduate Certificate in Digital Marketing.
Online
26 Weeks
1,800 USD Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Digital marketing strategies can help businesses establish their credibility in the industry. They help you establish a solid online performance and presence to boost conversions and ultimately revenue. The Postgraduate Certificate in Digital Marketing is a seven-month course offered by the Asian Institute of Management (AIM) in partnership with Emeritus.
During the Digital Marketing online course, you will learn key concepts, tools, and principles of marketing and how they can create value in a digital marketplace. Moreover, you will understand the analytics and practices to make use of digital channels. This includes optimizing user experience and website search engines, managing a business's online reputation, leveraging social media platforms, and more.
What’s more, the PG Certificate in Digital Marketing also consists of features such as weekly live online sessions, capstone projects, assignments, and discussions, as well as case studies. After completing the program, you will receive a verified certificate and earn a 5-unit credit to the Asian Institute of Management’s Postgraduate Diploma in Management.
The Highlights
- Assignments and discussions
- 26 weeks course
- Live online lectures
- AIM alumni network
- Capstone project
- Case studies
Programme Offerings
- assignments
- discussions
- live online sessions
- Alumni Network
- Case Studies
- Capstone Project
- 5-unit credits
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Asian Institute of Management, Makati |
Postgraduate Certificate in Digital Marketing Fee Structure
Description | Amount in USD |
Programme Fee | US$1,800 |
Eligibility Criteria
Certification qualifying details
After completing the Digital Marketing course curriculum, you will receive a verified e-certificate from the Asian Institute of Management.
What you will learn
The Digital Marketing course syllabus will cover the following concepts:
- Achieving brand growth
- Evaluating analytics and KPIs
- Transitioning businesses online
- Improving customer experience
- Setting KPIs and SMART goals
- Developing various digital marketing plans
- Utilising marketing channels in the customer journey
- Mastering online reputation management
- Implementing different digital marketing strategies
- Understanding the dynamics of consumers as buyers
Admission Details
- Tap the link to open the Postgraduate Certificate in Digital Marketing web page: https://aim.emeritus.org/postgraduate-certificate-in-digital-marketing
- Choose the ‘Apply now’ option and proceed to create a learning account on the website.
- Now, fill the application form with relevant information and pay the course fee to start the course.
Application Details
Applying to this programme is only making a new account on Asian School of Executive Education by submitting thor name, and email addresses.
The Syllabus
- Marketing Management Overview
- Marketing Management Techniques
- Mastering Sales and Advertising
- Mastering Product Development in the Digital Space
- Defining Marketing Plans
- Understand products and products strategy
- Developing and launching a product or service offering
- What are brands and how to develop it
- Defining the Brand and its key elements
- Developing brand strategy
- Introduction to Digital Marketing
- Introduction to Social Media in Digital Marketing
- Traditional Digital Marketing Strategies
- New Digital Marketing Channels
- New Digital Marketing Strategies
- Marketing Analytics (introduction, big data, data into insights, data visualization)
- Web Analytics
- Social Media Analytics
- SEO Analytics and Email Analytics
- Customer Journey Analytics
Digital Marketing Strategies
- SMART Goals, KPIs and Website Design
- Content Marketing and Email Marketing
- Social Media Marketing and Search Marketing
- Mobile Marketing and Online Reputation Management
- Recruitment Marketing and Customer Service
Asian Institute of Management, Makati Frequently Asked Questions (FAQ's)
You can get a 10% discount on the fee if you enrol with your colleagues. To learn more about this, send an email at group@emeritus.org.
The Postgraduate Certificate in Digital Marketing consists of one live online session every week.
To know about the course schedule, you can download the program brochure.
The Postgraduate Certificate in Digital Marketing syllabus consists of six modules.