Professional Certificate in Digital Marketing
Equip oneself with the most in-demand skills in digital marketing with the Professional Certificate in Digital Marketing certification course.
Online
21 Weeks
3,396 POUND Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Professional Certificate in Digital Marketing is an online certificate course that is held for 21 weeks straight on the provider platform Emeritus with the collaborated association of the Imperial College Business School Executive Education. With this course, the participants can identify, create an impact, and also influence customers with the digital presence of their businesses.
Professional Certificate in Digital Marketing training is an interactive programme that is designed for equipping the students with the most in-demand skills of digital marketing. These skills will boost the participant’s marketing impact over different platforms that can accelerate their career in a digital world. Additionally, this online course will make sure that the candidates receive a completion participation certificate and an alumni status that opens up great opportunities ahead for them.
The Highlights
- 21 weeks course
- Online course
- 10-15 hours weekly classes
- Renowned faculty
- Certificate of completion
- Flexible payment options
Programme Offerings
- 21 Weeks Course
- Online Course
- completion certificate
- Career Preparation
- Orientation week
- Case Studies
- Renowned Faculty
- Financing Available
- assignments
- Alumni Status
- 12 Months Programme Access
- LIVE Webinars.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Imperial College Business School, London |
Professional Certificate in Digital Marketing Fee Structure :
Description | Amount in Pond |
Programme Fee | £3,396 |
Eligibility Criteria
Certification qualifying details
Upon successful completion of orientation, assignments, course lectures, and case studies the eligible participants shall be getting a Professional Certificate in Digital Marketing from the Imperial College Business School Executive Education.
What you will learn
Here’s after the Professional Certificate in Digital Marketing syllabus, the students will learn the following:
- The candidates will be gaining a perspective of digital marketing tactics that are required for succeeding in this field.
- For the betterment of consumer behavior, the candidates will be discovering the emerging tools, analytics, and technologies that may be leveraged.
- These participants may build a comprehensive roadmap for supporting the digital marketing efforts of clients.
- The students will be understanding different tools of customer segmentation for better customer service.
- These candidates can help gain insights on the latest topics of artificial intelligence (AI) that is relatable to digital marketing.
- The candidates can understand the digital marketing trends that are recently been developed.
Who it is for
The participants who can be targeted are:
- Consultants who want to strengthen their knowledge in the areas of digital marketing strategies, and tools.
- Career switchers who have a passion for digital marketing and want their careers to be switched in this direction.
- Middle or early-level professionals who want to accelerate their digital marketing career include professionals like communications management, brand manager, sales manager, marketing manager, and assistant manager in marketing.
- Business owners who are looking to seek an understanding of digital tools for enhancing their results.
Admission Details
Here is Professional Certificate in Digital Marketing admission process:
Step 1: Visit the main official website: https://execed-online.imperial.ac.uk/professional-certificate-digital-marketing
Step 2: Next find the ‘Apply Now’ button which must be tapped, and the link must be followed.
Step 3: After the link is opened, the participant must create their profile on Emeritus.
Step 4: Next the students have to fulfill their profile by completing the fee, and the application form.
Step 5: At the final step, these students who have successfully completed their profile, and fee payment are given admission.
Application Details
The application form has 2 elements, one is personal details and the other is professional information filling. The application form consists of only these two areas that have to be completely jotted down by the students and submitted.
The Syllabus
- Become familiar with different customer segmentation strategies.
- Learn to map target personas and their brand-related user journeys.
- Develop the skills to garner attention and interest in your brand, online.
- Generate communication strategies that deepen customer interaction levels with your brand.
- Set up paid search campaigns for your brand.
- Become familiar with paid marketing concepts including keyword research and ad targeting strategies.
- Implement organic search algorithms.
- Understand social signals and user behavior.
- Understand gated, triggered, and repurposed content.
- Develop strategies for measuring success.
- Know more about customer segmentation and targeting.
- Explore automation, triggering, and email analytics.
- Get an understanding of the psychological barriers that can affect customer buying decisions.
- Develop tactics for winning customer attention.
- Learn about the importance of brand transparency.
- Explore the need for social monitoring to achieve better brand engagement.
- Learn about persuasive online engagement.
- Explore new ways to keep your customers interested
- The plan focused on paid search campaigns to deliver results.
- Learn about factors that drive social engagement and measure their outcomes
- Explore emerging social media platforms.
- Differentiate between social and messenger platforms and identify ways to leverage each.
- Understand k-means algorithms.
- Understand the use cases of R software through a case study
- Identify the theoretical underpinnings of neural networks.
- Identify brand attributes that lead to higher popularity using convolutional neural networks
- Understand purchase funnel metrics and how to market to customers at each level.
- Understand the use cases of R software through a case study
- Identify the practical concerns and challenges of A/B testing.
- Learn the practical applications of R software
- Learn the applications of R software in extracting Twitter data and analysing sent
- Apply a text–mining algorithm to real-world text data, gaining insights into the emotional content of product reviews.
- Learn about Various gamification Strategies
- Gain an understanding of the hook model.
- Learn about various gamification strategies.
- Gain an understanding of the hook model.
- Learn about and apply the SOSTAC framework in digital marketing.
- Conduct situational analyses.
Instructors
Imperial College Business School, London Frequently Asked Questions (FAQ's)
No external certification shall be awarded.
The maximum amount of group discount is 20%.
This status of Alumni can be claimed once the programme is completed.
The hours to be spent every week is 10-15.
During the final 21st week, the candidates will be asked to solve a capstone project.