- MICA, Ahmedabad
- Post Graduate Certificate Program in Managing Brands and Marketing Communication
Post Graduate Certificate Program in Managing Brands and Marketing Communication
Breakthrough to consumers in new markets via effective branding strategies and communication.
Exclusive of GST
18 Aug, 2021
Course Commencement Date
Medium of instructions English
Mode of learning Self study, Classroom
Mode of Delivery Video and Text Based
The PG certificate program in managing brands and marketing communication course was developed to help students or participants target the right customers, set the right price, and campaign for the business. The certification also comes with sessions dedicated to digital marketing that is essential for today's competitive world.
The course aims to work on similar lines enabling the participants to go out to the world and stamp a name for themselves. After all, marketing and communication are two critical sources for any organisation to function smoothly.
Some of the features of the programme include:
You can learn from the best faculty at MICA.
Some of the most seasoned professors give lectures in MICA.
You get the alumni status once you complete the course.
You learn integrated marketing communication, that is the most popular concept.
You begin to learn the various strategies for managing brands.
You are able to learn pedagogy where real examples are taken to help you understand the field in a better manner.
Online Certification and Training level
4 months course
Online mode of classes
Live interactive classes
Work on live case studies
The mobile platform encouraged
Communication issued by MICA
- Live and interactive lectures
- 1.5 hour classes
- One-on-one interaction
- Case study
- Eminent faculty
Course And certificate fees
- The programme fee for Indian students residing in India is Rs. 70,000 + GST*.
- The deadline for the payment is May 6, 2020.
- The programme fee for international students is $ 1600.
- The deadline for the payment is May 6, 2020.
Rs. 30,000 + GST* / $ 650
Rs. 15,000 + GST* / $ 400
Rs. 25,000 + GST* / $ 550
You can make the payment for the programme according to the installments provided. Supposing there is a delay in the payment of the installments, then a late fee is leviable. Please ensure that you make your payments through the installment method before the deadline to avoid an unwanted late fee.
For a delay of 7 days from the deadline, a late fee of Rs. 1000 + tax is charged. Likewise, when you make a delay of 14 days from the due date, then you will have to pay Rs. 2500 + tax on your fees. Hence, you might want to follow the installment schedule to avoid paying the late fee. When the student is not able to make the payment for instalment within the 14 days from the payment deadline, then the student will be considered a dropout. You can always decide to re-join by paying a fee of Rs. 5000 + tax.
certificate providing authority
Who it is for
The PG certificate program in managing brands and marketing communication courses is suitable for people who want to work or plan to work in the marketing field. The younger generation who want to delve into marketing needs to know more about the core concepts. Leaders and brand managers who are the lead for campaigns need to learn more on the marketing course.
The eligibility for students to partake in the PG certificate program in managing brands and marketing communication is, Indian students can be 10,+2, degree holders or diploma certificate from a recognised university (UGC/AICTE/DEC/AIU/State Government).
International students need to have completed their graduation or an equivalent degree from a recognised university in the country of their origin.
Students should know how to write, read, and speak English. This is a mandatory rule.
As far as the work experience is concerned, they can either be interns or working professionals. Their company sponsors those of you; the educational criteria can be slightly relaxed if they have some experience in marketing.
What you will learn
After the completion of the course, students will learn to appreciate concepts of targeting, branding strategies, segmentation, pricing and positioning differentiating which are necessary to curate efficient branding and marketing strategies for the company. The programme concludes with sessions on digital marketing and integrated communication which are extremely relevant in the growing e-world.
The admission for the PG certificate program in managing brands and marketing communication is made through the online form. It is a pretty straightforward form that requires your personal details and state of origin in India.
When you plan to pay for the certification through online, then you can do it using your debit or credit card.
If you want to pay through the instalment, then you will need to use a demand draft mode.
You also have the option of using the pay orders in favour of "Arrina Education Services Private Limited" payable at Mumbai.
The demand draft needs to be sent to the address that is given below.
You will need to send it with your application form.
Remember to have your name, the name of the programme you have applied written clearly at the back of your demand draft.
Student Relations Manager,
21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.
Introduction to Brand Management
Brands and Consumers
Brands and Social Media
Brand Image, Brand Identity and Brand Equity
Introduction to Integrated Marketing Communication Mix
Brand Portfolio Management
Managing Brand Over Time
Brands with Purpose – Managing Brand Reputations
Understanding Content of Communication
Contemporary Issues and Future Trends
The Power of Strategy/ Big Idea
Scholarships are useful for students and working professionals. Students who deserve the scholarship can join the PG certificate program in managing brands and marketing communication certification. For now, you can obtain two active scholarships from IDFC BANK and Intermiles.
The IDFC BANK offers to students with debit or credit cards. Likewise, Intermiles is provided exclusively for its members. If you happen to have an IDFC BANK account or plan on becoming a member of Intermiles, then you can make use of the scholarship.
How it helps
Marketing communication is a fundamental term for any firm or business. When you decide to put out something about your firm or corporation, then you need to be extra careful about the reactions from the market. You need to know and take into consideration the responses of your potential clients. Major organisations like Apple do that. Before they release a product into the market, they plan and understand the consequences.
That is why your firm needs to do meticulous planning and heed the advice of seniors. You could also consider joining a PG certificate program in managing brands and marketing communication course, where you can find live mentorship programmes and online sessions. These sessions and programmes can help you understand the core concepts.
Some of the main advantages of taking the course are to learn how:
Managing brands can create an impact on the market and your customers.
It gives you authority when you speak about the highs of your products or services.
Firms are different from others when they are able to communicate with their clients for the brand comparison that is done.
Loyalty is immensely improved.
You are rewarded with a PG Certificate in Managing Brands & Marketing Communication issued by MICA.
The fee structure of the programme is a fee for Indian students residing in India is Rs. 70,000 + GST*. The deadline for the payment is December 4, 2020. The programme fee for international students is $ 1600. The deadline for the payment is December 4, 2020.
As the name implies, the programme is about providing an in-depth analysis of marketing and brand management to the students. A manager or the brand manager is the sole individual who can either make or break the campaigns. Hence, students are moulded onto the right path in the same track of brand marketing and communication.
Yes, a late fee is collected on the delay of payments for instalments. For every seven days from the deadline period, you will have to pay a late fee of Rs. 1000 + tax for the first seven days from the due date. In the next seven days, you have to pay Rs 2500 + tax. When you have still not made the payment after 14 days from the deadline period, you will be considered a dropout.
If you were unable to pay your instalment payment within 14 days, then you will be considered as a dropout. However, there is a provision of re-joining the course if you want. Those of you who want to rejoin can do so by paying Rs. 5000 + tax. Please read through all the admission processes and fees before applying online.
The admission procedure for the certification is quite simple and easy. There is an online form, where you need to write down your personal details like name, phone number, and the name of the state you reside in, for Indian students based in India. You will be contacted by the admission office or interview panel if you are shortlisted for the interview.
The programme is an exceptional one, and only top-notch faculty can do justice to the course. Your course is taken by Dr Falguni Vasavada-Oza, who is a professor in marketing, MICA. Dr Falguni has more than two decades of teaching and is a double gold medallist. Dr Anita Basalingappa works along with Dr Falguni and has an abundance in marketing experience.
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