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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The real state business thrives on trust, and no one wants to do the business with the real estate firm whose name they haven't heard off. To make your name in the market, you need to have people that are good in marketing and can pitch anyone for the sales. This course Executive Development Program in Sales and Marketing Management for Real Estate is useful for both individuals who run their own real estate company and for the people who are looking to work in real estate companies and get their targets achieved.

If you are running a business and it's been a few months you haven't been able to make a good sales then you need to reconsider your marketing and sales strategies, and this course will play perfect pieces to solve all your sales and marketing puzzles. The course we are talking about today deals with all the core values of real estate business from reading the behaviour of the buyer to market analysis and planning.

You will learn how to be a critical thinker and find out appropriate marketing solutions to all the problems which your real-estate business is going from. This business is said to be too volatile, and even with a small change in the economics of the country, the whole industry can shift from profit to loss in one night.

The Highlights

Course duration is 4.5 months
Live online classes
Convenient schedule
Certificate from XLRI
Eminent Faculty
AI & ML Powered Mobile platform
Dedicated student support
One-on-one interactions

Programme Offerings

Case Studies
Certification from XLRI
reference materials
learning aids
practical applications
real-time doubt clearing sessions

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	XLRI Jamshedpur

For Executive Development Program in Sales and Marketing Management for Real Estate Rs 60,000+GST.

For foreign nationals, the fee for this course is USD 1,400.

Participants can also pay the course fee in three instalments.

Instalment Details

Nationality	1st Instalment	2nd Instalment	3rd Instalment
Indian Students	Rs. 25,000 + GST*	Rs. 10,000 + GST*	Rs. 25,000 + GST*
International Students	USD 550	USD 300	USD 550

Eligibility Criteria

To be able to enrol in this program successfully, you first need to have a graduation degree with you from a recognised university. The degree can be of any discipline it doesn't matter, but you need to have a bachelor's degree or a diploma.

For foreign nationals, the eligibility criteria for the Executive Development Program in Sales and Marketing Management for Real Estate is a graduate degree or its equivalent. The applicant can be a degree holder from any recognised University or approved institute of their origin country.

There is no working experience needed. You can join this course after getting your degree. As a result, it is also said to be good for early professionals who want to achieve big as they start their marketing and sales career in the real estate business.

Certification Qualification Details

This is not the ordinary certification that you see online where you don't need to sit in front of your computer actually to learn. You need to be active and responsive during the lectures. For the Executive Development Program in Sales and Marketing Management for Real Estate, you need to pass the minimum attendance of 70%.

Also, the assessment needs to be taken for the completion of the course. Once you have given all the evaluation and the final project only then you can get the certificate of completion.

If you think you can get a certificate even if you don't provide an assessment on time and don't attend the required number of lectures, then you need to think again because this is strictly prohibited.

What you will learn

Marketing skillsSales skills

The sales and marketing are the two branches that involve selling and promoting the service which your real estate company is trying to provide to its clients. Once you are done with the course, you will have the knowledge of the marketing process and the techniques that are required for promoting your business and get the lead for the sales.

The marketing department in a real-estate business is the one which has the responsibility for raising the awareness of a product and helping the sales team by giving them high quality leads to work on in the first place. Once you complete the certificate, you will be able to find the best way to strategise the marketing campaigns for your real estate business.

You will get to learn how sales and marketing teams work hand in hand to make sure there are no issues in the lead generated, and the sales completed that could hamper the reputation of the real estate business.

Who it is for

Sales Representative

This course is for the people who want to learn how to make sales in real-estate. The course is quite specific in teaching its practices in the given field and doesn't move around in other fields when it comes to providing case studies and presentation. Each module of this program is made to teach students about how to implement marketing and sales techniques in the real-estate company or business.

If you are looking to learn the whole concept of marketing and sales without the context of real estate that this course is not for you. On the other hand, if you own a real estate business and want to grow your revenue, you should not be wasting your time and sign up for this course right now.

Application Details

You need to fill an online application to get admission in this program. In case you are making the payment online, you need to have a credit card or debit card. You can also make the payment using internet banking from your registered bank account.

On the other hand, if you are making payment using demand draft and pay orders, then make sure that the amount is made in favour of "XLRI Jamshedpur." Send the demand draft to the address given below with a copy of the filed application. Lastly, ensure that you have written your name, course you want to join, and contact number at the back of the demand draft.

Student Relations Manager,

TALENTEDGE,

21, Institutional Area, Sector 32,

Gurgaon 122001, Haryana, INDIA

The Syllabus

The list of a curriculum which XLRI follows for their Executive Development Program in Sales and Marketing

Introduction to Marketing: Key Concepts
Market Analysis: Porter’s Model; PESTEL Analysis; SBU Analysis applied to Real Estate Market
The Marketing Process—4 P and 7 P models for Real Estates
Segmentation of the Real Estate Market, Targeting and Positioning (STP) Concepts and Technique

Understanding Customer Value and Product Service Offering: Customer Decision Mapping in Real Estates buying process
Understanding Customer Decision making process for Real Estate Market: Customer Journey Mapping
Understanding Customer Emotions: Customer pain points and Brand Contact points
Customer Life Time Value: Building Long Term Relationships
Customer Centricity: Implications and Processes

Managing the sales processes and sales force for Real Estate Sales
Effective Selling for building relationships
Effective Negotiation Skills
Managing personal selling process

Product Policy and Structure in Real Estates
Pricing Policy and Structure in Real Estates
Promotion Strategy and Structure in Real Estate Marketing
Digital Marketing Strategy and Structure; Search Engine Optimization; Social Media Marketing

Effective Sales Forecasting and Target Setting
Understanding the concept of “Return on Marketing Investment” (ROMI) and assessing Marketing Performance
The Plan Document and its contents

Instructors

XLRI Jamshedpur Frequently Asked Questions (FAQ's)

1: Is this course only available on the internet, can I visit a college campus and get admission in this course?

This is strictly an online course developed by XLRI management school. You can visit their official website and learn about various other courses which they offer in the institute and choose which one suits your requirement.

2: What will happen if I won't be able to provide my instalments?

for the first 7 days the penalty will be Rs 1,000. After that, from 8th day to 14th it will be Rs 2,500. Lastly, even after 14 days, you are not able to make payment. The penalty will be of Rs. 5,000 and then you need to rejoin the course and start from where you left.

3: As a marketing executive, will this course be beneficial or me?

As we have said in this article if you are a marketing executive working in the real-estate business, then you will get to learn a lot of things which are specific to your field of work. Otherwise, you should go for other options.

4: Sales and marketing are they related to each other?

Yes, sales and marketing work hand in hand to help a business grow. You need to learn and do both of these to make your company successful and reach the annual targeted revenue.

5: Can I ask for more than 3 instalments for this course?

No, you can't, you need to pay the instalments which are already decided by the college, and you need to pay them in the given time period, or you will have to pay a fine for late fee deposit.