Executive Development Programme In Leadership In Sales & Marketing – The CMO Programme
Online
11 Months
2,75,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | XLRI Jamshedpur |
The Syllabus
- Essential attributes of a marketing leader
- Critical thinking and decision-making methods
- Creating and leading the winning team
- Conflict management and resolution
- Effective problem solving skills
- Managing change
- Strategic visioning
- Managing performance
- Framework for marketing strategy formulation-the aspiration and action plan
- The Elements of value
- The shifting source of competitive advantage
- Rethinking product and customers
- Strategic marketing alliances: analysis, planning, implementation and control
- Strategies for new markets
- Managing marketing 4.0
- Designing winning sales and marketing structures (organizational structures)
- Integrated planning
- Developing and maintaining a customer centric organization
- Understanding consumer behaviour
- Developing CJM
- Segmentation,targeting positioning in the digitalworld
- Decoding consumer satisfaction
- Important consumer metrics
- Structuring products: product based versus brand based
- Product line management
- Developing and managing new products
- Managing digital products
- A model approach to resource requirement and management
- Salesforce structuring and management
- Territory management
- Sales automation for effectiveness and efficiency
- Understanding impact of price on quantity, revenue and price
- How to price
- Competition and price management
- Understanding the financial impact of marketing decisions
- Budgeting and financing
- Controlling branch based financial functions
- Managing ROI and other financial matrices
- Market potential vs sales potential analysis
- Setting the distribution agenda
- Distributors and retailer management
- Important distributormetrics
- Logistics & supply management for availability and profitability
- Digital & social media marketing
- Traditional media management
- Budgeting Issues and media planning
- Creating & managing dashboards
- The marketing plan
- Measuring marketing performance
- Innovation and disruption that are marketing driven
- Leveraging existing competencies to furtherinnovation
- Decision making in thec-suite
- Creating customercentricity
- One session during mid-term
- Final session after capstone
Instructors
Articles
20 Mar'25, 11:54 AM
20 Mar'25, 07:12 AM
24 Mar'22, 10:39 AM
20 Mar'25, 11:54 AM
20 Mar'25, 07:12 AM
24 Mar'22, 10:39 AM