Professional Certification in Digital Marketing & Strategy With Generative AI Specialisation

BY
Indian Institute of Digital Education

Master AI-powered digital marketing strategy and scale your business with IIDE's Professional Certification in Digital Marketing & Strategy with Gen AI.

Mode

Online

Duration

6 Months

Fees

₹ 235000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

IIDE's Professional Certification in Digital Marketing & Strategy with Gen AI Specialisation is a comprehensive programme designed for marketing professionals, freelancers and entrepreneurs ready to master advanced strategies. 

The live classes provide hands-on experience where students tackle real business challenges across e-commerce, automation, and performance marketing.

The curriculum integrates relevant AI tools into every module. Students master prompt engineering, build automated workflows, and develop data-driven strategies that directly impact business growth.

The programme balances technical mastery with strategic thinking. Students learn media planning, conversion optimization, and business analytics alongside client management and leadership skills. 

With placement support and a network of 300+ hiring partners, graduates transition seamlessly into senior marketing roles or scale their own ventures. By the end of the 6 month journey, students earn recognized certifications from IIDE, Google, HubSpot, and platform partners. 

The highlights

  • Co-certified by leading agencies
  • 5-day offline campus at IIDE's Mumbai and Delhi campuses
  • Personalized one-on-one sessions with experienced industry experts
  • Comprehensive training on modern AI tools
  • 100% placement support
  • 10+ live projects and real-world case studies

Course and certificate fees

Fees information
₹ 235,000

Professional Certification in Digital Marketing & Strategy with Gen AI Specialisation Fee Structure: 

Description

Amount

Total Tuition Fees

₹2.35 Lakh

certificate availability

Yes

certificate providing authority

IIDE

Who it is for

The Professional Certification in Digital Marketing & Strategy (PCDMS) with Generative AI Specialisation is ideal for professionals, freelancers, and entrepreneurs who want to build digital marketing strategies and scale their brands or businesses online. It's perfect for those with some marketing experience who are ready to move into mid-level to senior roles.

Eligibility criteria

Eligibility Criteria

Applicants must have successfully passed their Class 12 (10+2) from a recognized board or must have a Graduation degree. 

Certification Qualifying Details

Students who successfully complete the Professional Certification in Digital Marketing & Strategy (PCDMS) with Generative AI Specialisation receive industry-recognized certifications from leading global platforms. Upon completion of the course, students are qualified to earn the following certifications:

  • Google Ads Certification
  • Amazon Ads Certification
  • HubSpot SEO Certification
  • Google Analytics Certification
  • Kinnect Co-Certification
  • Konnect Insights Co-Certification
  • WebEngage Certification

All certifications are aligned with and recognized by leading global platforms and are valued by employers across digital agencies, brands, e-commerce companies, and startups. 

What you will learn

Marketing skills Digital marketing skills

The Professional Certification in Digital Marketing & Strategy (PCDMS) with Generative AI Specialisation teaches everything about building and executing complete digital marketing strategies that drive business growth. From planning campaigns across paid and organic channels, to managing e-commerce operations, automating marketing workflows, and making data-backed decisions using. 

Students complete 4 live projects on real brand challenges and earn 6 industry certifications that validate expertise in Google Ads, Meta Ads, SEO, analytics, and marketing automation. 

The syllabus

Module 1: Marketing Foundations & Analytics

  • Marketing fundamentals and digital media landscape
  • Market research and consumer insights using AI
  • Digital marketing metrics and KPIs
  • Google Sheets for marketing analysis
  • AI tools for marketing data analysis
  • Tools: Claude, ChatGPT, Perplexity, Google Sheets

Module 2: Content & Social Media Marketing

  • Content marketing strategy and creation
  • Storytelling and copywriting
  • Organic social media strategy across platforms
  • Brand reputation management
  • Influencer marketing strategies
  • Tools: ChatGPT, Canva, Instagram Insights, Konnect Insights, Upfluence, Gleemo

Module 3: Performance Marketing

  • Meta Ads (Facebook & Instagram) campaign management
  • Google Ads - Search, Display, and YouTube campaigns
  • LinkedIn Ads and X (Twitter) Ads
  • Performance marketing strategy
  • Budget allocation and media planning
  • Tools: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, X Ads Manager

Module 4: Search Everywhere Optimisation

  • SEO (Search Engine Optimization) fundamentals
  • AEO (Answer Engine Optimization) for AI search
  • GEO (Generative Engine Optimization)
  • Creating high-converting landing pages with AI
  • Google Analytics and tracking
  • Landing page optimization
  • Tools: WordPress, Ahrefs, Semrush, Google Analytics, SurferSEO

Module 5: Professional & Agency Readiness

  • Job role mapping in digital marketing
  • Marketing interview preparation
  • Aptitude and guesstimate practice
  • Resume building and optimization
  • LinkedIn profile optimization
  • Client servicing and communication
  • Personal branding using AI for marketers

Module 6: E-Commerce Management & Advertising

  • E-commerce growth strategies and optimization
  • Marketplace management (Amazon, Flipkart, Shopify)
  • Product launch and scaling strategies
  • E-commerce advertising and promotions
  • Conversion optimization for online stores
  • Customer lifetime value and retention
  • Tools: Amazon Seller Central, Shopify, Amazon Ads, Marketplace analytics platforms

Module 7: Marketing Automation

  • CRM systems and customer lifecycle management
  • Email marketing automation and segmentation
  • WhatsApp and SMS marketing automation
  • Customer journey mapping
  • Lead nurturing and scoring
  • Marketing automation workflows
  • Retention and loyalty programs
  • Tools: Mailchimp, Freshworks, WebEngage, Chat 360, HubSpot CRM

Module 8: Business Analytics & Conversion Optimisation

  • Business analytics and financial metrics
  • Dashboard creation and data visualization
  • Conversion rate optimization (CRO)
  • A/B testing and experimentation
  • Marketing attribution and ROI calculation
  • Data-driven decision making
  • Predictive analytics for marketing
  • Tools: Looker Studio, Google Analytics, Business intelligence platforms, Data analysis tools

Module 9: Media Planning & Digital Strategy

  • Digital media planning and strategy
  • Cross-channel marketing planning
  • Budget allocation and media mix optimization
  • Competitive analysis and market positioning
  • Award-winning case studies and best practices
  • Trend forecasting and innovation
  • Building comprehensive digital strategies
  • Tools: Looker Studio, Comscore, Media planning platforms, Analytics tools

Specialized Module: Generative AI Syllabus

AI Foundations
  • The AI work mindset and how AI systems work
  • Prompt engineering fundamentals
  • AI for research and synthesis
  • Building custom AI assistants
  • Automating research workflows
  • Tools: Aude, Perplexity, Poe, ChatGPT, Claude
Multimodal AI Content Creation
  • Generative AI fundamentals
  • Image generation basics and advanced image systems
  • Text-to-video generation
  • Image-to-video animation
  • Voice and music creation
  • AI avatars and talking heads
  • AI-powered deck and document creation
  • Multimodal content integration
  • Tools: Gemini, RunwayML, Eleven Labs, Suno AI, Lovable

Admission details

  • Visit IIDE's official website, select your preferred online course, and fill out the application form with your basic details
  • Pay the course fee directly through the portal to confirm your enrolment, following which you receive access to the learning platform, course materials, and your assigned mentor

How it helps

Students build the strategic mindset and leadership skills needed to excel in mid-level to senior digital marketing roles. They learn to analyze market data, make high-impact business decisions, and lead marketing teams that drive measurable growth and revenue. They become capable of launching their own ventures, scale existing businesses online, or become a trusted digital strategist at top agencies and brands.

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