PGP in AI-led Marketing

BY
Kraftshala School of Business

A full-time, AI-powered PGP for digital and AI-first marketing roles at India's top brands and agencies.

Mode

Full time

Duration

9 Months

Fees

₹ 370000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English

Course overview

The PGP in AI-led Marketing course offered by Kraftshala is a comprehensive, industry-focused training program designed to equip participants with practical marketing skills required in today’s competitive business landscape. This PGP in AI-led Marketing course is structured to bridge the gap between academic knowledge and real-world application, making it highly relevant for students, fresh graduates, and working professionals. The PGP in AI-led Marketing course typically spans for 9 months and combines live sessions, real-world projects, and mentorship from industry experts.

This PGP in AI-led Marketing Course focuses on performance marketing, brand management, analytics, and digital growth strategies. Unlike traditional theoretical programs, the PGP in AI-led Marketing course emphasizes hands-on learning through case studies and live projects. Learners get exposure to tools and platforms used by top companies, ensuring they are job-ready upon completion. The PGP in AI-led Marketing course also offers placement support, helping learners transition into marketing roles across various industries.

The highlights

  • 9-month full-time program, on-campus at DLF World Tech Park, Gurugram
  • Selective intake of 30 students per cohort
  • Program fee Rs.3.7 lakh (exclusive of GST); EMIs starting ~Rs.15,000/month available
  • Placement Accountability Pledge: 60% fee refund if you don't get placed
  • Expected CTC for freshers: Rs. 5.5–11 LPA; average CTC Rs.6.5–7 LPA
  • 50–100% salary hike for candidates with relevant prior experience

Program offerings

  • Four core tracks per term
  • 30+ ai tools trained on across all three terms
  • Applied marketing project
  • Community access
  • Certification upon completion

Course and certificate fees

Fees information
₹ 370,000  (Inclusive of GST)

The fees for the PGP in AI-led Marketing course is : 

Fees components

Amount

Course fees

Rs. 3,70,000 + 18% GST

certificate availability

Yes

certificate providing authority

Kraftshala School of Business

Eligibility criteria

The program is open to participants who hold a bachelor’s degree in any field, and even final-year students can apply as long as they complete their graduation before the program concludes. It primarily targets individuals with 0-3 years of work experience, though exceptional participants with 4-8 years of experience may also be considered. Those looking to restart their careers whether after a personal break or time spent preparing for competitive exams are encouraged to apply. A strong interest in building a career in marketing is essential, but prior experience in marketing is not required. Throughout the selection process, participants are evaluated based on their ability to learn quickly, solve problems using first-principles thinking, communicate effectively, and demonstrate a sense of ownership.

What you will learn

Marketing skills Brand management Strategic mindset Digital marketing skills Social media skills

The PGP in AI-led Marketing course equips participants with a strong foundation in both strategic and executional aspects of marketing. The participants will gain expertise in building and managing digital campaigns, understanding customer journeys, and analyzing campaign performance using industry tools. The PGP in AI-led Marketing course emphasizes data-driven decision-making, enabling participants to optimize campaigns for better ROI and business outcomes.

The participants will explore brand-building strategies, media planning, and consumer insights. The participants will develop skills in crafting impactful content, running paid advertising campaigns, and measuring success through analytics.

The syllabus

Brand & Consumer Understanding

  • Learn foundational techniques for conducting consumer research, including identifying fears, motivations, triggers, and barriers through in-home visits and ethnographic studies.
  • Explore shopper immersions by accompanying real consumers in physical stores to observe decision-making processes firsthand.
  • Utilize UX research methods like heat maps to analyze user interactions with apps and websites, spotting friction points and distractions.
  • Transform raw data into actionable understanding and insights

Competitive & Cultural Landscape

  • Master competitor research by tracking messaging, pricing changes, and market positioning using AI-driven scraping and summarization tools.
  • Identify cultural trends and shifts by analyzing data from sources like Quora, Reddit, and YouTube comments to inform brand strategies.
  • Measure "answer share" to evaluate how often a brand is cited by LLMs compared to competitors, ensuring competitive visibility in AI-driven searches.
  • Conduct real-play exercises to benchmark competitors and uncover opportunities in evolving cultural contexts.

Finding Insights and the White Gap

  • Develop skills in synthesizing research data to uncover consumer insights, using synthetic personas generated by LLMs based on real online discussions.
  • Identify "white gaps" in the market by combining consumer research, trend analysis, and competitor listen-ins to spot untapped opportunities.
  • Apply frameworks to turn observations from immersions and ethnographic studies into strategic insights that drive brand differentiation.
  • Understand the process from data collection to insight generation, focusing on brands like Nescafe and Tacobell for practical application.

Media Planning & Optimisation on the Meta Ecosystem

  • Meta Advantage+: Work with these buying types that use conversion signals to find audiences
  • Creative is the New Targeting: Create excellent creatives (with AI) that cue the algorithm to decide who to show them to.

Media Planning & Optimisation on the Amazon and Flipkart Ecosystem

  • Master e-commerce media planning on Amazon and Flipkart, including AMC (Amazon Marketing Cloud) for data-driven ad optimization.
  • Use AI tools to react to price drops, inventory gaps, and competitor actions, adjusting ad budgets in real-time for maximum efficiency.
  • Create strategies for running Amazon ads to boost sales for real products, like KraftshalaMerch, emphasizing ROAS and conversion tracking.
  • Engage in real-play activities, such as designing T-shirts for Unleavables and setting up landing pages on Shopify to integrate with e-com ads.

Media Planning & Optimisation on the Blinkit Ecosystem

  • Explore quick commerce optimization on Blinkit, focusing on supply-first strategies and integrating with Meta ads for seamless cart conversions.
  • Visit local dark stores to compare AI-driven digital shelves with physical realities, addressing stock levels and unboxing quality.
  • Develop tactics for high-speed campaigns, using AI dashboards to monitor and optimize for rapid delivery ecosystems.

Creating Short form Reels and long form YT videos

  • Define content pillars to narrate brand stories that reinforce positioning and engage audiences organically.
  • Craft scripts with trending hooks based on primal human passions, iterating to avoid robotic feel and create effective pattern interrupts.
  • Shoot and edit videos using AI for auto-subtitling and audio cleanup, while emphasizing authentic physical performance for trust-building.
  • Build YouTube communities through sprints, generating multilingual content with avatars and B-roll via tools like HeyGen and Veo3.

First-Principles Problem Solving using AI

  • Identifying root causes in messy, ambiguous problems
  • Mastering AI tools to break down complex bottlenecks
  • Campus-wide "Murder Mystery" investigation to understand the principles of problem solving
  • Live "AI Triage" simulation — separating facts from rumors

The Power of Visualization & Goal Setting

  • Science of Functional Equivalence for vivid mental rehearsal
  • Visualizing challenges & victories for unshakable confidence
  • Crafting a deeply researched "3-Year Letter"
  • Using AI to build a week-by-week skill-gap backlog

Personal Branding

  • Deep identity discovery — who you are, what you stand for
  • Building a powerful personal brand around your identity
  • 1-on-1 Narrative Mining sessions with mentors
  • Scripting a conviction-led 90-second "Tell me about yourself"

Impactful Workplace Communication

  • BLUF (Bottom Line Up Front) framework mastery
  • Reporting business value, not tasks
  • Live "Boardroom Defense" drills with mentor interruptions
  • Minto Pyramid Principle for defending logic under pressure

Admission details

Follow these steps to enroll in the PGP in AI-led Marketing Course:

  • Visit the official website https://www.kraftshala.com/pgp-in-marketing/
  • Fill out the application form with your academic and personal details
  • Complete the screening process
  • Receive admission confirmation
  • Submit required documents 
  • Pay the course fee to secure your seat

How it helps

The PGP in AI-led Marketing is built entirely around one outcome: getting participants into high-quality, AI and digital-first marketing roles at top brands and agencies. Unlike traditional MBA programs that land most graduates in sales or operations, this PGP in AI-led Marketing focuses exclusively on marketing with a 94% placement rate and an average CTC of ₹6.5–7 LPA. Kraftshala backs this with a 60% fee refund guarantee if placement targets aren't met. Beyond the first job, the skills built here in AI, performance, brand, and growth marketing are transferable across FMCG, D2C, SaaS, and agencies, compounding significantly in value over a career

FAQs

What is the duration of the PGP in AI-led Marketing Course?

The duration of this PGP in AI-led Marketing course is 9 months.

What tools will I learn in this PGP in AI-led Marketing Course?

The participants will gain exposure to various marketing and analytics tools used in the industry.

Will I receive a certificate after completion?

Yes, participants will receive a certification after successfully completing all course requirements.

How is this PGP in AI-led Marketing course different from other marketing courses?

The PGP in AI-led Marketing course focuses on practical learning and real-world projects rather than just theory.

Can working professionals enroll in this course?

Yes, the course is suitable for both students and working professionals.

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