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    4 Hour Live Training on Marketing analytics: data-driven techniques with Microsoft Excel

    BY
    Simpliv Learning

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    Lavel

    Intermediate

    Mode

    Online

    Duration

    4 Hours

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Simpliv Learning

    The syllabus

    Module 1 - Using charts to summarize marketing data

    Module 2 - Using Pivot Tables to summarize marketing data

    Module 3 - Using Excel functions to summarize marketing data

    Module 4 - Estimating demand cures and product pricing

    Module 5 - Using Multiple regression to forecast sales

    Module 6 - Forecasting in the presence of special events

    Module 7 - Forecasting with trend and seasonality

    Module 8 - Logistic regression

    Module 9 - Bundling and Nonlinear pricing

    Module 10 - Cluster Analysis

    Module 11 - Forecasting new product sales with the Bass model, Gompertz, and Logistic Models

    Module 12 - Using conjoint analysis to understand your customer

    Module 13 - Calculating customer value

    Module 14 - Discriminant analysis

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