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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Taking a data-centric approach to digital marketing
- Channel and web analytics planning
- Measuring the right things - from vanity metrics to analytics goals
- How web analytics work and shortcomings of this data
- Google Analytics: Universal Analytics vs. GA4
- Going beyond last-click attribution
- Analytics overview/snapshot reports
- Real time reports
- Audience reports
- Acquisition reports
- Behaviour reports
- Conversion reports
- Engagement reports
- Monetisation reports
- Retention reports
- Advertising reports
- Analytics insights
- Analytics search
- Segments and comparisons
- Analytics admin and configuration
- Changing report views
- Setting up events
- The role of goals and going beyond last click
- Setting up web analytics goals
- Web analytics goals reports
- Attribution modelling in perspective
- Multi-channel funnel reports
- Attribution modelling models: benefits and limitations
- Reporting dashboards in perspective
- Setting up primary goals
- Channel Key Performance Indicators
- Channel contribution for attribution
- Channel interactions
- Using reporting dashboards for insights and planning
Instructors
Articles
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26 Aug'23, 11:14 AM
21 Aug'23, 07:18 AM
18 Aug'23, 11:51 AM
6 Jul'23, 07:27 AM
21 Jun'23, 12:18 PM
13 Jun'23, 09:54 AM
4 Apr'23, 11:39 AM
27 Mar'23, 07:53 AM
22 Mar'23, 12:57 PM
22 Mar'23, 11:00 AM
29 Aug'23, 01:51 PM
29 Aug'23, 01:28 PM
29 Aug'23, 12:38 PM
29 Aug'23, 11:49 AM
29 Aug'23, 11:44 AM
29 Aug'23, 11:00 AM
29 Aug'23, 10:22 AM
28 Aug'23, 01:19 PM
28 Aug'23, 12:16 PM
28 Aug'23, 12:13 PM
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