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Digital Marketing Analytics and Measurement
Intermediate
Online
10 Weeks
900 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Taking a data-centric approach to digital marketing
- Channel and web analytics planning
- Measuring the right things - from vanity metrics to analytics goals
- How web analytics work and shortcomings of this data
- Google Analytics: Universal Analytics vs. GA4
- Going beyond last-click attribution
- Analytics overview/snapshot reports
- Real time reports
- Audience reports
- Acquisition reports
- Behaviour reports
- Conversion reports
- Engagement reports
- Monetisation reports
- Retention reports
- Advertising reports
- Analytics insights
- Analytics search
- Segments and comparisons
- Analytics admin and configuration
- Changing report views
- Setting up events
- The role of goals and going beyond last click
- Setting up web analytics goals
- Web analytics goals reports
- Attribution modelling in perspective
- Multi-channel funnel reports
- Attribution modelling models: benefits and limitations
- Reporting dashboards in perspective
- Setting up primary goals
- Channel Key Performance Indicators
- Channel contribution for attribution
- Channel interactions
- Using reporting dashboards for insights and planning