Browse by Stream
- Engineering and Architecture
Exams
Colleges
Predictors
- Management and Business Administration
Colleges & Courses
Predictors
- Medicine and Allied Sciences
Colleges
Predictors
- Law
Colleges
Predictors & E-Books
- Animation and Design
Predictors & Articles
Colleges
- Media, Mass Communication and Journalism
Colleges
- Finance & Accounts
Resources
Top Courses & Careers
- Computer Application and IT
Colleges
- Pharmacy
Colleges
- Hospitality and Tourism
Colleges
Resources
Diploma Colleges
- Competition
Resources
Upcoming Events
- School
Exams
Top Schools
Products & Resources
- Study Abroad
Colleges
Top Countries
- Arts, Commerce & Sciences
Exams
Colleges
Upcoming Events
- Learn
Engineering Preparation
Medical Preparation
Law Preparation
- Online Courses and Certifications
Top Streams
Specializations
Resources
Search Colleges, Exams, Schools & more
Login
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
CompareGet updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Syllabus
- Overall Introduction to the Course
- Online-Offline Overview
- New Business Models of the Digital Economy: Principles and Examples
- Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)
- Frictions and Commerce
- Variety and the Digital Economy
- Online-Offline Interaction and the Omni Channel World
- Reputation and Reviews
- Networks
- Introduction to Digital Marketing Assets
- Digital Marketing Tools and Tactics: A Taxonomy
- Online Advertising: Approaches and Principles
- Earned and Integrated Media
- Mobile Engagement
- Networks Effects
- Social Advertising and Social Targeting
- Viral Product Features and Viral Content
- Organic Celebrity, Persuasion, and Sentiment
- Online Community and Models of Influence
Similar Courses
Indian Institute of Management Indore via Emeritus
Years 21.05 L
Indian Institute of Technology Bombay via Emeritus
Months 61.04 L
Indian Institute of Management Lucknow via Emeritus
Months 10Free
Indian Institute of Management Visakhapatnam via Nulearn
Months 665.00 K
Indian Institute of Management Bodh Gaya via TimesPro
Months 91.50 L
Institute of Coding via The University of Leeds Futurelearn
Months 2Free
More Courses by The Wharton School, Philadelphia
The Wharton School, Philadelphia via Emeritus
Months 62.73 K
The Wharton School, Philadelphia via Emeritus
Months 32.05 K
The Wharton School, Philadelphia via Emeritus
Months 22.80 K
Explore on Careers360
Knowledge Boosters
Ask
Question
Loading...
Student Community: Where Questions Find Answers
Back to top