Search Colleges, Exams, Schools & more
Login
IIT MadrasIIT BombayIIT DelhiIIT KanpurIIT RoorkeeIIT KharagpurIIT GuwahatiIIT HyderabadIIT Tiruchirappalli
Aligarh Muslim UniversityJamia Millia IslamiaJawaharlal Nehru UniversityUniversity of DelhiUniversity of HyderabadBanaras Hindu UniversityCalcutta UniversityGuru Gobind Singh Indraprastha UniversityJadavpur UniversityAndhra UniversityOsmania UniversityCochin University of Science and TechnologyBharathiar University
Manipal Academy Of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVIT VelloreSIMATS ChennaiBITS PilaniUPES DehradunAmity University NoidaLovely Professional UniversitySiksha 'O' Anusandhan, BhubaneswarKIIT UniversitySRM UniversityChrist UniversityShoolini University
PAU LudhianaTNAU CoimbatoreANGRAU GunturIARI New DelhiCCSHAU HisarIVRI BareillyUAS BangaloreJAU JunagadhAnand Agricultural University, Anand
Indian Institute of Science, BangaloreHomi Bhabha National Institute, MumbaiInstitute of Chemical Technology, MumbaiTata Institute of Fundamental Research, MumbaiIndian Agricultural Research Institute, New DelhiJawaharlal Nehru Centre for Advanced Scientific Research, BangaloreIndian Law Institute, New Delhi
Birla Institute of Technology and Science, PilaniManipal Academy of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVellore Institute of Technology, VelloreSRM Institute of Science and Technology, ChennaiSymbiosis International University, PuneJSS Academy of Higher Education and Research, MysuruThapar Institute of Engineering and Technology, PatialaShanmugha Arts Science Technology Research and Academy, ThanjavurKalinga Institute of Industrial Technology, Bhubaneswar
DTU DelhiJamia Hamdard, New DelhiNSUT DelhiGGSIPU DelhiBULMIM New DelhiISBF DelhiFOSTIIMA Business School, Delhi
VJTI MumbaiHomi Bhabha National Institute, MumbaiTCET MumbaiNMIMS MumbaiMumbai UniversityTISS MumbaiBombay Hospital College Of Nursing, MumbaiICT MumbaiASMSOC Mumbai
Anna UniversityMadras UniversitySathyabama UniversityVels UniversitySaveetha UniversitySRI Ramachandra Medical CollegeMadras Christian CollegeLoyola CollegeCrescent CollegeHITS ChennaiGreat Lakes Institute of Management Chennai
Jadavpur University, KolkataIISER KolkataPresidency University, KolkataHeritage Institute Of Technology Management Education Centre, KolkataGuru Nanak Institute Of Hotel Management, KolkataJ D Birla Institute Department Of Management, KolkataLoreto College, KolkataIPGMER Kolkata
Fundamentals of Digital Marketing Social Media and E-Commerce
By The Wharton School, Philadelphia via Edx
Intermediate
Online
6 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Syllabus
- Overall Introduction to the Course
- Online-Offline Overview
- New Business Models of the Digital Economy: Principles and Examples
- Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)
- Frictions and Commerce
- Variety and the Digital Economy
- Online-Offline Interaction and the Omni Channel World
- Reputation and Reviews
- Networks
- Introduction to Digital Marketing Assets
- Digital Marketing Tools and Tactics: A Taxonomy
- Online Advertising: Approaches and Principles
- Earned and Integrated Media
- Mobile Engagement
- Networks Effects
- Social Advertising and Social Targeting
- Viral Product Features and Viral Content
- Organic Celebrity, Persuasion, and Sentiment
- Online Community and Models of Influence
Similar Courses
MICA, Ahmedabad via upGrad
Months 485.00 K
More Courses by The Wharton School, Philadelphia
The Wharton School, Philadelphia via Emeritus
Months 62.70 K
The Wharton School, Philadelphia via Emeritus
Months 63.05 K
The Wharton School, Philadelphia via Emeritus
Months 62.65 K
Explore on Careers360
Knowledge Boosters
Student Community: Where Questions Find Answers