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Fundamentals of Digital Marketing Social Media and E-Commerce
By The Wharton School, Philadelphia via Edx
Intermediate
Online
6 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Syllabus
- Overall Introduction to the Course
- Online-Offline Overview
- New Business Models of the Digital Economy: Principles and Examples
- Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)
- Frictions and Commerce
- Variety and the Digital Economy
- Online-Offline Interaction and the Omni Channel World
- Reputation and Reviews
- Networks
- Introduction to Digital Marketing Assets
- Digital Marketing Tools and Tactics: A Taxonomy
- Online Advertising: Approaches and Principles
- Earned and Integrated Media
- Mobile Engagement
- Networks Effects
- Social Advertising and Social Targeting
- Viral Product Features and Viral Content
- Organic Celebrity, Persuasion, and Sentiment
- Online Community and Models of Influence
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