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Relationship Marketing Strategy for Financial Services
Learn how to build, exercise, and maintain excellent client relationships by comprehending Relationship Marketing Strategy for Financial Services principles.
Intermediate
Online
6 Weeks
Free
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Learning efforts
1-3 Hours Per Week
|
Course overview
Marketing strategies have shifted from product and service to customer value creation. The Relationship Marketing Strategy for Financial Services program will help individuals move from transaction management to relationship management. Learners will enhance customer value and create meaningful relationships.
The edX Relationship Marketing Strategy for Financial Services course will give insights into relationship management as a long-term strategy, to achieve customer trust and loyalty through improved financial experience. It will teach how to advance superior customer engagement and add value to the relationship. Individuals should have basic knowledge of service marketing and customer service concepts to best leverage the curriculum.
The Relationship Marketing Strategy for Financial Services program by edX is an intermediate short-term online course only six weeks long. The training requires a study time of 1-3 hours per week. It is a certificate course taught by faculty from SBICM, the learning institute of State Bank of India, and offers self-paced learning.
The highlights
- Online course
- Short-term course
- Intermediate Level Course
- Six-week course
- Verified certificate
- Average weekly study time of 1-3 hours
- Educators from State Bank Institute of Consumer Banking.
- Video transcripts in English
- Self-Paced learning
Program offerings
- Self-paced learning
- Video transcripts in english
- Educators from state bank institute of consumer banking
- Average weekly study time of 1-3 hours
- Verified certificate
- Six-week course
- Intermediate level course
- Short-term course
- Online course
Course and certificate fees
Type of course
- Relationship Marketing Strategy for the Financial Services program by edX is a free course.
- However, individuals who need a verified certificate need to pay a program fee of Rs. 6,578 .
Relationship Marketing Strategy for Financial Services fee structure
Course Name | Fee |
Relationship Marketing Strategy for Financial Services | Free |
Relationship Marketing Strategy for Financial Services (With Verified Certificate) | Rs. 6,578 |
certificate availability
certificate providing authority
certificate fees
Eligibility criteria
Candidates enrolling for the Relationship Marketing Strategy for Financial Services Certification Programme should be familiar with fundamental concepts of service marketing and customer service.
What you will learn
Candidates who enrol and complete the edX Relationship Marketing Strategy for Financial Services online course will have extensive knowledge about various topics like:
- Service Excellence via Relationship Marketing
- Best Practices in Relationship Marketing
- Implementation of Customer Reactivation Strategy to rekindle the lost relationship
- Significance of trust and loyalty in maintaining a sustainable customer relationship
- Achieving desired customer lifetime value using Effective Relationship Marketing Strategy.
- Understanding why do customers leave and managing the negatives in the relationship
- Creating and leveraging a positive relationship
- Adding more value to the relationship using moments of truth, customer journey, and customer value proposition
- The meaning and significance of Relationship Marketing
Who it is for
The Relationship Marketing Strategy for Financial Services course would be useful for anyone in the financial service sector such as
- Transaction Manager
- Relationship Manager
- Financial Services professional
Admission details
Step 1: To join the course, visit the website: https://www.edx.org/course/relationship-marketing-strategy-for-financial-services and go through the course details.
Step 2: Click on ‘Enroll’ and select whether a certificate is required or not.
Step 3: Candidates who want a certificate need to make the payment. Otherwise, they can directly join the course.
The syllabus
Week 1: “Relationship Marketing – The Realm & the Fundamentals”
Week 2: “The Principle of Positive Relationship & Relationship Management Process”
Week 3: “Managing Customer Defection. Implementing a Customer Reactivation Strategy to rekindle lost relationship”
Week 4: “Customer Loyalty Stages & Loyalty Action Plan. Becoming a Loyalty Leader – A profitable aspect of Relationship Marketing”
Week 5: “Creating a Customer-Centric Relationship Blueprint. Building and managing Customer Relationships”
Week 6: “Relationship Management Best Practices. Achieving Service Excellence via Relationship Marketing”
How it helps
The benefits of the Relationship Marketing Strategy for Financial Services program are numerous. Not only is the course free for all, but it is also a great addition to the CV of a professional working in financial services. Candidates will have in-depth knowledge about various aspects of relationship marketing and get a certificate in the process from the comforts of their homes.
Instructors
Mr Mukti Prakash Behera
Assistant Professor
State Bank of India
M.Phil., MBA
Dr Bindu K Nambiar
Faculty
State Bank of India
Other Bachelors, Ph.D, MBA
Mr Hari S Iyer
Deputy General Manager
State Bank of India
Other Masters
FAQs
Kindly refer to the program website at https://www.edx.org/course/relationship-marketing-strategy-for-financial-services to check session dates.
The course duration is six weeks and needs a weekly study time of 1-3 hours.
The course is online. You can visit https://www.edx.org/course/relationship-marketing-strategy-for-financial-services and enrol to begin.
The instructors are faculty from the State Bank Institute of Consumer Management.
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