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Program in Digital Marketing
Explore and gain hands-on experience in Digital Marketing with a Program in Digital Marketing certification by upGrad.
Online
5 Months
₹ 47,000
Inclusive of GST
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video and Text Based
|
Course overview
The Program in Digital Marketing certification course provides an extensive curriculum focusing on digital marketing, fundamentals of marketing, channels and metrics, designing and building a web presence, and others. The certification course duration is 5 months and offers 200 plus learning hours, and live sessions every weekend through industry experts and mentors.
The students can gain hands-on experience in Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Performance Marketing, Analytics, Email marketing, ChatGPT, and other latest trends in the industry. The Program in Digital Marketing certification by upGrad provides practical real-world experiments through live projects and case studies on Search Engine Optimization, social media marketing, and email marketing Pay Per Clicks.
Also Read: Online Digital Marketing Courses & Certifications
The highlights
- 5 Months Course
- 200+ Learning Hours
- 3 Assured Interviews
- 6+ Hands-on Projects
- 40+ Tools and Platforms
- 65+ Hours of Live Sessions
- 10+ Case Studies
Program offerings
- 3 assured interviews
- Industry professionals 1:1 interactions
- Ai integrated marketing
- Google and meta experts
- Mentor-led internships
- Meta blueprint certification test worth 50$
Course and certificate fees
Fees information
The Program in Program in Digital Marketing certification fee is Rs 47,000. The students get 125+ hours of recorded sessions, guaranteed certification, one-on-one interactions with industry experts, and Mentor-led Internships at top companies benefits.
Program in Program in Digital Marketing Certification Fee Structure
Certification Course | Certification Fee |
Program in Digital Marketing | Rs 47,000 |
certificate availability
certificate providing authority
Eligibility criteria
Academic Qualifications
To enroll in the certification course, the students can be from any background and must be good at English, fresher and have a passion for Digital Marketing.
Certification Qualifying Details
After completing the Program in Digital Marketing certification course, the students will receive a certification.
What you will learn
After completing the Program in Digital Marketing certification syllabus, the candidates will gain hands-on experience in digital marketing strategy, various tools and platforms, generative AI, and designing and building a web presence. They will also learn the blog creation, digital marketing channel metrics, and remarketing. Students will also get trained on aptitude and soft skills.
Students will gain in-depth subject knowledge and real work experience with curated projects under the guidance of industry experts and mentors. Upon completion of the Program in Digital Marketing training, students will be able to apply the principles and strategies in real-world projects provided by industry experts.
Who it is for
Once the students have completed the Program in Digital Marketing online course, they can explore the various career opportunities available in digital marketing such as Digital Marketing Manager, SEO Specialist, Social Media Manager, SEM Manager, and Content Manager. Candidates can opt for this course to enhance their skills and knowledge. This course is also beneficial for:
Admission details
To join the Program in Digital Marketing classes, follow these steps:
Step 1: Browse the link below: https://upgradcampus.com/courses/digital-marketing/
Step 2: To enroll for the Program in Digital Marketing certification course, click on the "Enroll Now" button, fill out the form with personal information and address details, and submit the form.
Step 3: Once form submission is done a representative will reach out to assist to pay the course fee.
Filling the form
The candidates must go to the official website, fill out the enrollment form, and pay the course fees to register for the Program in Digital Marketing online course.
The syllabus
Introduction to the Program
Fundamentals of Marketing
- Introduction to Marketing
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
- Branding, Brand Equity, Brand Models with Examples
Digital Marketing Channels and Metrics
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages
- Revenue Metrics
Case Study: Mamaearth
Designing and Building a Web Presence
- Elements & Design of a Website
- Information Architecture and Wireframes
- Visual Design, Implementation and Testing
- The Hook Framework
Blog Creation Project
- Introduction to Plesk & Wordpress
- Blog Guidelines
- Integrating Analytics
Remarketing
- Remarketing with Google Analytics
- Remarketing with Facebook Ads
- Remarketing with Mobile Ads
Social Media Marketing (SMM)
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies - Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
Case Study: Mauka Mauka Campaign
Case Study: Blinkit
Social Media Marketing Live Project
- Facebook Live Campaign
- Troubleshooting
Search Engine Optimization (SEO)
- SEO Basics
- Keyword Strategy
- SEO Strategy & SEO Audit
- Content Optimization
- Technical Optimization
- Authority
- Keyword Performance
- Future of SEO - Video, Voice, Mobile, Local
SEO Live Project
- SEO for Blogs
Search Engine Marketing (SEM)
- Creating an SEM Campaign
- Budgeting, Bidding, Keyword Match & Conversion Tracking
- Keyword Planning
- Landing Page
- SEM Metrics
Case Study: Salesforce
SEM Live Project
- Search Ad Campaign
Display Advertising
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
Email Marketing
- Goals & Components
- Building an Email Campaign
- Email Marketing Analysis & Optimization
- Tone, Subject Lines, Email Body Copy
Email Marketing Live Project
- Create Account & Audience List
- Design Email
- Email Marketing Guidelines
Content Marketing
- Content Marketing vs Advertising
- Jobs, Skills & Companies
- Content Marketing Plan
- Content Themes, 7A Framework
- Content Calendar & Promotions
Case Study: Uber
Integrated Marketing Strategy in the Digital World
- Integrated Marketing Framework
- Integrated Marketing Communication
- Building an Integrated Marketing Plan
Web Analytics
- Introduction to Web Analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
Web Analytics Live Project
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
How to Be a Freelancer
- Role and Importance
- Attract Clients
- Pricing Your Work
Advanced Digital Marketing using Generative AI
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- How to use ChatGPT for Keyword Generation
- Understanding the Limitations of AI in Digital Marketing
- ChatGPT Marketing Use Cases
- Live Session: Make videos using AI tool Sora
Interview Questions
Instructors
Mr Mayank Kumar
Co-Founder
EDHEC Business School
Ms Sakhee Dheer
Digital Marketing and Analytics
Google LLC
FAQs
Yes, the certification course provides a 4-week mentor-led internship programme. Under the guidance of industry Mentors, the students can gain real-work experience with curated projects.
Students with any background are welcome to join this certification course. The candidates must know reasonable English and must be fresher.
The students can access the course content for 3 years after the completion of the course.
The duration of this certification course is 5 months. The course offers a comprehensive curriculum with 200 plus learning hours, and live sessions every weekend through industry experts and mentors.
Yes, the certification course offers 3 assured internships or job opportunities upon signing up for these programs.
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