- Social Media Marketing
- Social Media Portals
- Social News Sites
- Social Bookmarking Sites
- Introduction to Social Networks
- Importance of the Web in Giving Consumers A Voice
- How to join the Conversation
- Content is not everything in Online Marketing
Online
₹ 3,499
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
In this era of social media, professional online platforms like LinkedIn have not only partaken the role of recruitment platform but also a service for organisation building and promotion of its activities.
Online Certification Course in LinkedIn Marketing is an ideal online training programme for individuals who wish to learn about how LinkedIn works on a marketing upfront.
This course deals with the topic of LinkedIn Ads and campaigns, which is known to help employers/recruiters target suitable candidates for employment and improvement of their corporate image. Secondly, it also provides insights on Lead Gen Forms, a tool used to drive website traffic, build brand awareness, and generate leads.
The certificate in LinkedIn Marketing would not only help candidates professionally but also help them leverage LinkedIn analytics and understand different LinkedIn marketing tools as discussed above. It encroaches upon legal issues like privacy as well to ensure candidates know what is legally ethical on LinkedIn marketing and what's not.
This course is highly recommended for acquiring skills in utilising LinkedIn for social media reach, brand awareness, and overall being an effective HR professional. The examination can be taken anywhere and at any time.
The highlights
- V skills Certified' tag on Shine.com profile
- Lifetime Certification
- Free Practice Tests
- Lifelong e-learning access
- V skills Certified' tag on Monsterindia.com profile
Program offerings
- Practice tests
- E learning
- Classroom teaching
- Video modules
Course and certificate fees
Fees information
The Certified Web Analytics Professional Course programme fee is Rs. 3,499.
Fee | Amount in Rs |
Programme Fees | 3,499 |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
Online Certification Course in LinkedIn Marketing requires candidates to go through all the modules of the course and undertake all the assignments before sitting for the exam in order to get the certification. This exam will be an online one. Participants can choose their preferred time and place to appear for this exam. This exam is of 50 marks. Every right answer will give 1 mark each. This is a 50 marks test wherein candidates have to achieve a minimum of 25 marks which is 50% to get the certification for this programme.
What you will learn
Online Certification Course in LinkedIn Marketing covers all the functions of LinkedIn not only as a recruitment platform but also as a marketing platform pertaining to brand building. Each topic discusses throughout the course deals with anything and everything surrounding this area. It teaches candidates to-
- Determining and understanding the factors which come into play in online marketing apart from content.
- Improving search rankings.
- Planning the right social media strategy.
- Managing LinkedIn Ads accounts of the company.
Who it is for
Online Certification Course in LinkedIn Marketing teaches the basics and advanced methods of marketing on LinkedIn to the following resource persons-
- Persons working as Executives or Senior Executives
- Managers in social media management
- Human Resource personnel.
- Public Relations Head.
Admission details
Vskills prescribes a comprehensive and easy-to-navigate enrollment procedure for Online Certification Course in LinkedIn Marketing. Candidates have to follow the given procedure-
Step 1: Browse the course page- https://www.vskills.in/certification/digital-media/linkedin-marketing-certificate. Look for "Buy Now" and select the option.
Step 2: You must register on Vskills or log in with your existing account, otherwise the web page that appears will ask you to perform any of the above operations first.
Step 3: Enter billing details after logging in.
Step 4: Select your preferred method of payment.
Step 5: Confirm your order for the course and you will get a welcome mail with an access link to the course shortly.
The syllabus
Social media marketing introduction
Goal setting in a social environment
- Overcoming Fear about Uncontrolled Messages
- Importance of Being Transparent
- Importance of Listening
- Setting Goals for the Social Media Marketing Campaign
- Advantages of Increased Traffic
- Increases in Brand Awareness
- Improved Search Rankings
- Reputation Management
- Increased Sales in Your Product or Service
- Established Expert
- Researching the Social Media Community
- Planning for the Kind of Content the Audience Prefers
- Handling Negative Backlash
- Manpower for Social Media Marketing
- Appetite for Taking Risks
- Pursuing Social Media Marketing
Networking and implementing the social media strategy
- Planning for the Social Media Strategy
- Getting Ideas
- Bureaucratic Hurdles
- Importance of Networking
- Role of Community Managers
Participation in marketing
- Public Relations and Marketing
- Reputation Management
- What to Do Improve the Reputation of the Company
Linkedin marketing
- Getting Professional with LinkedIn
- LinkedIn Answers, events, messaging & testimonials
- User Groups of LinkedIn
- Conclusion
Linkedin ads
- Create an Ad Account
- Ad Placement
- Text ads
- Sponsored Content
- Sponsored Messaging
- Dynamic Ads
- Single Image Ads
- Carousel Image Ads
- Video Ads
- Campaign Manager Basics
- Create and Manage Your LinkedIn Ads Accounts and Campaigns
- Reporting Dashboard in Campaign Manager
- User Roles and Functions in Campaign Manager
- Advertising Account Settings
- LinkedIn’s Advertising Cost and Pricing
Campaign targeting
- Targeting Options
- Campaign Targeting Set up
- AND-OR Targeting
- Targeting Member Interests and Traits
- Audience Targeting Best Practices
Lead gen forms
- LinkedIn Lead Gen Forms
- Create Lead Gen Forms
- Send a Test Lead in Campaign Manager
Metrics and ROI
- Social Media Optimization
- Conversion and performance metrics
- Testing tools and ROI calculation
- Social media platform tools
Future trends
- Online Reputation and Brand management
- Social Commerce
- Crowd sourcing & Collaboration Techniques
- Data Portability
- Privacy and Legal Issues
How it helps
Certificate Course in Linkedin Marketing enables candidates to boost their CV and practical skillset with knowledge of efficient LinkedIn marketing strategies and practical exposure to the same.
The certification increases ROI from LinkedIn manifold which eventually eases brand awareness hikes up a corporate reputation and trains candidates to deploy LinkedIn as an effective PR tool for businesses.
The certificate validates your skills in effectively using LinkedIn for organizational HR needs and manage online reputation.
Vskills Certification helps in distinguishing individuals to demonstrate their expertise in the domain. Professionals are advised to pursue the course to stay updated with technical know-how and increase their chances of a promotion.
As a worthwhile career investment and a medium to attain self-confidence, learners gain extensively from this course.
The current increasing competitive global employment landscape demands accreditation to the skills of job applicants, and this certification assures that the applicant is determined, committed to the profession and possesses validated abilities.
This course would enable professionals like social media managers and executives to climb up the ladder of leadership in their organisation.
FAQs
There is no such qualification and can be pursued by people from all walks of life who are interested in the subject or wish to broaden their knowledge on the same.
Candidates can intern with Vskills as Campus Ambassador/Content Writer, can build their resume, take tests for interview questions asked in jobs in this domain and also access different learning material and blogs.
When an employer does a resume search on Shine.com, the candidate's name gets highlighted under the ‘Skills’ section along with the tag-"Certified LinkedIn Marketing Professional (Vskills)."
A certification increases visibility among employers builds confidence and provides greater options for salary boost or promotions.
Yes, there is no limitation on candidates taking two or more exams at one time.
Candidates who score the requisite score receive the hard copy of the certificate within 7-10 working days from the date of taking the exam. Link to the soft copy is sent via mail to candidates within 1-2 working days post-exam date.
Vskills does not offer any such classes. Learners are required to prepare for the examination on their own.
Vskills stresses ethical conduct to prevent fraudulent activities in the examination. Thus, a proctored examination pattern is followed to prevent cheating or proxy attendance.
Yes, candidates can take practice tests on various other topics as well or purchase the entire package at a price of 799/-.