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B.A. Public Relations (Bachelor of Arts in Public Relations) Course, Admissions, Eligibility, Syllabus

B.A. Public Relations (Bachelor of Arts in Public Relations) Course, Admissions, Eligibility, Syllabus

Edited By Soumi Roy | Updated on Apr 21, 2024 12:12 PM IST

BA Public Relations is a three-year undergraduate degree programme. Students will gain knowledge for developing business relations. The course is in the field of Public Relations and teaches candidates to create marketable company images, write press releases, and communicate with the media.

Students interested in pursuing the BA Public Relations degree must complete their 10+2 education from a recognised board in India. One of the popular entrance examinations that is required for BA courses in India is CUET UG. One of the Top BA Public Relations colleges is the Delhi School of Communication, New Delhi.

BA Public Relations course opens up various career opportunities for the students, they can work as a Public Relations Manager, PR officer, and Customer Service Manager. The average BA public relations salary in India is Rs. 7 Lakhs per annum, depending on the company and the experience of the candidates.

Highlights: BA Public Relations

ParticularsValues

Course Name

BA Public Relations

Course Type

Undergraduate

Course Duration

3 years

Academic Session

Semester Based

Eligibility Criteria

10+2 from a recognised board

Admission Process

Direct Admission/ Merit Based

Average Salary

Rs. 7 Lakhs per annum

Career Options after the course

Public Relations Manager, Public Relations Specialists, Media Relations Officer, Communications Officer, and Research Analyst

Top Recruiters

Genesis Burson-Marsteller, Adfactors PR, Edelman. MSLGroup India, The PRactice

BA Public Relations Eligibility Criteria

Just like in every other course, eligibility criteria play a very important role in the admission process of the BA Public Relations course. Applicants can check the eligibility for a BA Public Relations course on the website of the course, and also on the programme brochure. We have mentioned below the eligibility requirements:

  • Applicants are advised to meet the eligibility criteria of the BA Public Relations course before applying for admission to their desired institute.
  • Students must have successfully cleared their 10+2 grade with a minimum aggregate score of 50 percent from a recognised educational board in India. The minimum aggregate score required by the colleges may vary as per the admission policy of the institute.
  • They also need to appear for the CUET UG entrance examination which is one of the most popular and important entrance examinations required by many institutes in India for the BA course.

BA Public Relations Admission Process

Students applying for the BA Public Relations course are advised to follow the admission process carefully. The admission process for a BA Public Relations course includes entrance examinations such as CUET UG or as per the requirement of the college. Some institutes in India conduct their admission tests such as personal interviews, group discussions, or aptitude tests.

  • Students need to follow the admission process of the BA Public Relations course carefully. They can check the admission details on the official website of the desired institute.
  • Candidates can apply for the course by either filling out the application form or by directly applying for the entrance examination.
  • They need to appear for the required entrance examination as per the need of the institute such as CUET UG which is required by most of the institutes in India for the BA degree programme.
  • Once clearing the entrance examination, they are eligible for admission to their preferred institute.
  • To conclude the admission process, they must pay the fees as per their course and submit all the required documents.

Top Entrance Exams for BA Public Relations

Students aspiring to pursue a BA Public Relations course need to successfully clear the required entrance examination and meet the cut-off as per the entrance examinations. Many institutes in India require the score of CUET UG for BA degree programmes at various specialisations. Listed below is the top entrance examination for a BA Public Relations course.

CUET UG: Common University Entrance Test (UG) popularly known as CUET UG is a national-level entrance examination for various undergraduate programmes including BA. The exam is conducted by the National Testing Agency (NTA) in online mode. Listed below are some important pointers about the CUET UG exam.

Cutoff for Top Colleges

Cutoffs are specified by each institute once the admission process starts, to get admission to the desired course, candidates must meet the cut-off defined by the institute. The cut-off depends on the difficulty level of the entrance examination, the number of candidates appearing for the entrance exam, and the institute's reputation.

Skills Required for BA Public Relations

After completing the Bachelor of Arts in Public Relations course, candidates are expected to work as a Public Relations Manager or Public Relations Specialists. Companies not only expect the PRs to be highly skilled and have good communication skills but also have various other skills. Mentioned below are some of the important skills in the field of Public Relations:

  • Good communication Skills
  • Politeness
  • Patience
  • Interest and aptitude for all forms of media
  • Good writing skills

Syllabus of a BA Public Relations

The BA Public Relations Subjects are very diverse and vary depending on the institute, some of the subjects included in the syllabus of a BA Public Relations course are Community Relations, Financial Relations, and Media Relations. In the table below, we have provided the semester-wise syllabus of the BA Public Relations course in detail.

Semester-I

Counselling

Corporate Public Relations and Communications

Community Relations

-

Semester-II

Development/Fundraising

Employee/Member Relations

Financial Relations

-

Semester-III

Government Affairs

Issues Management

Industry Relations

-

Semester-IV

Introduction to Mass Communications and Public Relations

Marketing Communications

Media Relations

-

Semester-V

Public Affairs

Publicity

Special Events

-

Semester-VI

Theory of Practising and Advertising

Writing Skills for Media

Seminar

-

Scope of BA Public Relations

Students who have completed their BA Public Relations syllabus have various opportunities to work such as Public Relations Specialists, Public Relations Managers, Marketing Relations officers, and Press Secretaries. Many companies nowadays have Social Media accounts to interact with their customers and clients, therefore they need qualified PR officers to handle these accounts.

Career Options after BA Public Relations

There are many career options after completing a BA Public Relations course, students can work in areas such as colleges, government agencies, NGOs, and Social Welfare. Students can choose careers based on their interests and future aspirations. In this section, we will discuss the popular career options in Public Relations.

Public Relations Specialists: Public Relations Specialists are professionals who are responsible for managing the reputation of a company. They write press releases, deal with press inquiries, and also manage the situation of crises.

Director of External Affairs: Directors of External Affairs are professionals who serve as managers for the public relations staff. They coordinate the work schedules, assign projects to staff, direct market research and industry trend analysis, manage communications budgets, and also oversee the creation of public relations strategies.

Communications Officer: Communications Officers are professionals who act as a bridge between the organisation and the media to ensure that the brand remains in the public eye. They write and distribute content to promote an organisation’s brand, activities, or products.

Top Recruiters:

  • Genesis Burson-Marsteller
  • Adfactors PR
  • Waggener Edstrom
  • Weber Shandwick
  • Edelman
  • The PRactice

Benefits of studying BA Public Relations

Studying a BA Public Relations course provides students with various benefits. There are various career options such as Public Relations Specialist, Public Relations Manager, Communication Officer, and Director of External Affairs. Students can work in both the private and government sectors. Candidates can get BA public relations jobs at colleges, government agencies, NGOs, and social welfare organisations.

Salary after BA Public Relations

Students should also know the salaries of some of the popular career options in the field of Public Relations. The salary of a BA Public Relations course depends on the location of the company, the skills and experiences of the candidate, and the job profile applied by the candidate. In this section, we will discuss the average salary of some of the popular career opportunities in the field of BA Public Relations.

Job ProfilesAverage Salary

Public Relation Officer

Rs. 2.8 Lakhs

Director of External Affairs

Rs. 29.4 Lakhs

Communications Officer

Rs. 2.4 Lakhs

Source: AmbitionBox

List of Top BA Public Relations Colleges in India along with Fees

BA Public Relations course is offered by a few institutes in India, students interested in pursuing the course need to follow the admission process carefully and meet the eligibility criteria. Listed below is the top college offering a BA in Public Relations along with its fees.

Top Private BA Public Relations College in India with Fees

BA Public Relations course is only offered by private institutes in India, private institutes are generally more expensive than a government institute. They offer state-of-the-art infrastructure, and amenities for the comfort and convenience of the candidates. Listed below is the private institute in India offering a BA Public Relations course.

CollegesFees

Delhi School of Communications, New Delhi

-

BA Public Relations is a very exciting course offering various career options to students, some of the popular career options include Public Relations Specialists, Public Relations Managers, and Communication officers.

Frequently Asked Question (FAQs)

1. What is the eligibility criteria to take admission in B.A. Public Relations programme?

The basic requirement for admission to the Bachelor of Arts in Public Relations course is that candidates must have passed class their 10+2 grade with a minimum aggregate score of 50 per cent.

2. How can a candidate take admission in B.A. Public Relations Programme?

Candidates interested in pursuing the BA Public Relations course must meet the eligibility criteria of the course, before applying for admission. They need to appear for the entrance exams such as CUET UG and meet the cut-off specified by the institutes.

3. What is the duration of B.A. Public Relations programme?

BA Public Relations is a three-year programme spread across six semesters.

4. What kind of degree do you need to be in public relations?

To become a public relation officer one needs a bachelor's degree in public relations or a related field. Entry-level jobs may be available for PR specialists, though public relations managers need several years of industry experience.

5. What can I do with a Bachelor of Arts in Public Relations?

BA Public Relations graduates can get a job as Marketing coordinator, Copywriter, Fundraiser, Direct marketing spokesperson, Media buyer, Investor relations, Account executive, or Public information officer in a reputed firm.

6. Who all can opt for Bachelor of Arts in Public Relations?

Apart from candidates meeting eligibility criteria, one who have good communication and interpersonal skills, interest in all forms of media, excellent writing skills and importantly have patience to work for long hours can opt for this course.

7. What is the average salary of a BA Public Relation graduate?

The average salary of a BA Public Relations graduate in India depends on the location of the company, the skills and experiences of the candidate, and the job profile applied by the candidate. The average salary of a BA Public Relations Officer in India is Rs. 2.8 LPA.

8. What are the top recruiters in the field of BA Public Relations?

The top recruiters in the field of BA Public Relations field are Genesis Burson-Marsteller, Adfactors PR, Edelman, MSLGroup India, The PRactice.

9. What are the top colleges offering BA Public Relations course in India?

BA Public Relations courses are offered by very few institutes in India. One of the top institute offering BA Public Relations courses in India is the Delhi School of Communications, New Delhi.

10. What are the core subjects included in the course curriculum of BA Public Relations?

The core subjects included in the syllabus of BA Public Relations include subjects such as Counselling, Issues Management, Community Relations, Government Affairs, and Industry Relations.

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