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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

The online course offers a comprehensive exploration of how behavioural science can be applied to enhance management practices and decision-making for CXOs (Chief Executive Officers). The Applications of Behavioral Science in Management: The CXO Playbook certification by IIM Ahmedabad gives valuable insights into why people think, act, and make choices the way they do.

The Applications of Behavioral Science in Management: The CXO Playbook certification course begins by delving into the brain's operating principles (BOP) and their impact on decision-making processes. It explores the RECU approach to decision-making, incorporating heuristics and biases as applications of BOP specifically tailored for CXOs. Participants also learn the importance of profiling relevant stakeholders to develop a deep understanding of their behaviour. The Applications of Behavioral Science in Management: The CXO Playbook online course content is divided into six modules covering various aspects such as understanding AI and machine learning, exploring use cases of AI in public policy, learning from commercial AI implementations, and more.

The Highlights

Certificate of completion IIMA
In-class Experiments
EEG and Eye Tracker
Group Exercises

Programme Offerings

Certification
Group activities
Accommodation and Lodging
discussions

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad

The Applications of Behavioral Science in Management: The CXO Playbook certification fees amount to INR 2,00,000 plus GST per person for participants from India and its equivalent in US Dollars for participants from other countries. The fee includes tuition fee, programme materials, boarding and lodging. In case of cancellations, the fee will be refunded only if a request is received at least 15 days before the start of the programme. If an application is not accepted, the fee will be refunded to the person/organisation concerned.

Applications of Behavioral Science in Management: The CXO Playbook fee structure

Course Name	Amount
Applications of Behavioral Science in Management: The CXO Playbook	INR 2,00,000 + GST

Eligibility Criteria

Academic Qualifications

The applicants shall have a graduate degree for applying to this course.

Certification Qualifying Details

The Applications of Behavioral Science in Management: The CXO Playbook certification syllabus has to be completed and the key requirement is that the certificate will be issued to the participants at the end of the programme, Subject to their having attended all the sessions of the programme.

What you will learn

Communication skillsLeadership

Upon completion of the Applications of Behavioral Science in Management: The CXO Playbook classes, participants will:

Have a deep understanding of how individuals think, make decisions, and behave, drawing insights from the field of behavioural science.
Learn a systematic framework for assessing behaviour change requirements, enabling them to identify the factors that influence behaviour and develop targeted interventions.
Learn a systematic framework for assessing behaviour change requirements, enabling them to identify the factors that influence behaviour and develop targeted interventions.
Learn how to implement behaviour change strategies by creating appropriate behaviour and choice architectures.

Admission Details

To register for the programme, fill in the application form through the link below: http://bit.ly/3DTpZDg

Step 1- All applications are subject to review and approval by the programme faculty, (usually after the due date for receiving applications).

Step 2- A formal acceptance letter will be sent to the selected candidates.

Note: Applicants are requested to make their travel plans only after receiving the acceptance letter.

The Syllabus

Instructors

IIM Ahmedabad Frequently Asked Questions (FAQ's)

1: Who is the Applications of Behavioral Science in Management: The CXO Playbook online course suitable for?

The course is designed for CXOs across functional areas and sectors, as well as Group A and Central Service officers with 10-15 years of experience.

2: What will I learn in this course?

You will gain insights into human behaviour, develop a framework for behaviour change, learn to design and implement behavioural interventions, and understand the link between behaviour and business performance.

3: How will the Applications of Behavioral Science in Management: The CXO Playbook online certification course be delivered?

The course will utilise a combination of case studies, lectures, role plays, in-class experiments, presentations, and group discussions.

4: What are the key benefits of taking this course?

The course enhances decision-making skills, provides expertise in behaviour change, improves business performance, and offers practical application of behavioural science principles.

5: Is this course only applicable to certain industries?

No, the course is designed to be applicable across industries and sectors as the principles of behavioural science can be applied universally.

6: Can I attend this course if I do not have prior experience in behavioural science?

Yes, the course is designed to introduce the concepts and insights from behavioural science, making it accessible to participants with diverse backgrounds.

7: Will I receive a certificate upon completion of the course?

Yes, a Certificate of Participation will be issued to participants who attend all the sessions of the program.