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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Agricultural Input Marketing (Online) course is designed to equip participants with the necessary skills and knowledge to succeed in the marketing of agricultural inputs. In today's increasingly challenging and competitive market, understanding the dynamics and intricacies of agricultural input marketing is crucial. This Agricultural Input Marketing (Online) certification by IIM Ahmedabad aims to provide a solid foundation of professional marketing skills and insights specific to the agricultural industry.

Throughout the Agricultural Input Marketing (Online) certification course, participants will gain a comprehensive understanding of the market environment, consumer behaviour, and segmentation strategies. They will delve into concepts such as product positioning, pricing management, distribution, logistics, and promotion strategies tailored to agricultural inputs. The curriculum taught by experts at IIMA also covers crucial aspects like brand management, finance, market research methods, and policy considerations.

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The Highlights

Certificate of completion IIMA
Case Studies
Consumer Behaviour
Group Project

Programme Offerings

Certification
Group activities
case study
Lectures
group discussions

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad

The Agricultural Input Marketing (Online) certification fees amount to INR 1,12,000 plus GST per person for participants from India. Refunds for cancellations will only be granted if a request is made at least 15 days before the programme begins.

Agricultural Input Marketing (Online) fee structure

Course Name	Amount
Agricultural Input Marketing (Online)	INR 1,12,000 + GST

Eligibility Criteria

Work Experience

Executives/ Managers/ Officers dealing with the marketing of agricultural inputs such as seeds, fertilisers, crop protection products, farm machinery and equipment, water management equipment, feeds, and other agricultural inputs and services.

Certification Qualifying Details

Participants must fulfil two criteria to receive a certificate of participation from the institute: maintaining 100% attendance and completing the Agricultural Input Marketing (Online) certification syllabus.

What you will learn

Negotiation skillsFinancial Management

Upon completion of the Agricultural Input Marketing (Online) classes, participants will:

Develop a clear understanding of marketing concepts and principles, with a specific focus on their application to agricultural inputs.
Learn how to set competitive prices while considering factors such as cost, demand, and market conditions.
Learn techniques for effectively positioning agricultural inputs in the market and differentiating them from competitors.
gain an understanding of distribution channels and logistics management in the context of agricultural inputs.

Who it is for

Agricultural ManagerEntrepreneur

The Agricultural Input Marketing (Online) training is designed for executives/ managers/ officers dealing with the marketing of agricultural inputs such as seeds, fertilisers, crop protection products, farm machinery and equipment, water management equipment, feeds, and other agricultural inputs and services, for example, agriculture manager or an entrepreneur.

Admission Details

To register for the programme, fill in the application form through the link below: https://web.iima.ac.in/exed/programme-details.php?id=OTIx

Step 1- Fill the necessary details on the webpage and download the brochure.

Step 2- Once filled the application will be reviewed by the faculty.

Step 3- A formal acceptance letter will be sent to the selected candidates.

The Syllabus

Instructors

IIM Ahmedabad Frequently Asked Questions (FAQ's)

1: Who is eligible to enrol in the Agricultural Input Marketing (Online) course?

Executives, Managers, and Officers dealing with the marketing of agricultural inputs such as seeds, fertilisers, and other agricultural inputs and services are eligible to enrol.

2: Is this course suitable for beginners in the agricultural industry?

Yes, the course caters to professionals at various experience levels, including beginners in the agricultural industry. It provides a solid foundation of marketing skills and knowledge specific to agricultural inputs.

3: How is the Agricultural Input Marketing (Online) certification course delivered?

The course is delivered through live online sessions using a direct-to-device mode. There are no on-campus sessions.

4: Is there a certificate provided upon completion of the course?

Yes, participants who fulfil the requirement of 100% attendance receive a certificate of participation from the institute.

5: Are there any prerequisites for this course?

There are no specific prerequisites mentioned for the course. Howev