- What is a Key Account?
- What is Key Account Management?
- Why Key Account Management?
- Key Account Management vs Sales
- Advantages of Key Account Management
- The KAM Model
- Key Account Management Process
- Key Account Management Levels
- Best Practices for KAM
Online
₹ 3,499
Quick facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
The Certified Key Accounts Manager online course is a comprehensive course designed to equip professionals with the necessary skills and knowledge to effectively manage strategic partnerships between organisations and their key customers. The Certified Key Accounts Manager by Vskills focuses on key areas essential for successful key account management.
The Certified Key Accounts Manager course starts with developing a clear strategy to serve and grow strategic accounts, emphasising the importance of understanding and fulfilling the unique needs of each key customer. Additionally, the program covers relationship management techniques, emphasising the significance of building strong and lasting connections with key accounts.
The certification benefits various individuals, including sales and marketing managers, executives, and professionals seeking to advance their careers. It is also valuable for job seekers aiming to secure roles in sales, marketing, or key accounts management departments.
The highlights
- Government Certification
- Certification Valid For Life
- Lifelong E-Learning Access
- Learning Hours: 10 Hrs
Program offerings
- Certification
- Live video
- Quiz
- Activity
- Test
Course and certificate fees
Fees information
The Certified Key Accounts Manager fee is RS. 3,499 + GST(9%)
Certified Key Accounts Manager fee structure
Course Name | Fee |
Certified Key Accounts Manager | RS. 3,499 + GST(9%) |
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details of Certified Key Accounts Manager
The Certified Key Accounts Manager training is granted upon completing a test with a score of 50%.
What you will learn
During the Certified Key Accounts Manager classes, participants will:
- Effective strategies for managing key accounts.
- Techniques for building and maintaining strong customer relationships.
- Skills to negotiate mutually beneficial agreements with key customers.
- The importance of understanding and fulfilling the unique needs of key accounts.
- How to differentiate themselves in the competitive job market.
- The ability to showcase advanced skills in key accounts management.
Who it is for
The Certified Key Accounts Manager syllabus is beneficial for the following professionals and career options:
Admission details
Follow the steps below to join the online course.
Step 1- Click on the link below:
https://www.vskills.in/certification/marketing/key-accounts-manager-certification-course
Step 2- Register to the Vskills platform
Step 3- Click on the “Buy Now” option on the webpage, and complete the checkout and billing process.
Step 4- The course will become available.
The syllabus
Key Account Management Basics
Key Account Selection
- Why to Select Key Accounts?
- How Many Key Accounts?
- Identifying Customers
- Choosing Selection Criteria
- Applying Selection Criteria
- Categorizing Key Customers
Key Account Development
- Understanding the Customer
- Selecting the Relationship Level
- Key Customer Contacts
- Building Key Relationships
- Managing Key Relationships
- Relationship Traps
Key Account Strategy
- Land and Expand Strategy
- Supply Chain Integration
- Adding Value
- DMU Analysis
Relationship Management
- What is a Key Relationship?
- The Key Relationship’s Hierarchy
- Exploratory Relationship
- Basic Relationship or Bow-Tie Account Management
- Cooperative Relationship or One-on-Many Account Management
- Interdependent Relationship or Cotton-Reel Account Management
- Integrated Relationship or Diamond Team Account Management
- Relationship Breakdown
Negotiation Skills
- Negotiation Basics
- Preparing for the Negotiation Process
- The Seven Basic Steps in Negotiation
- Best Alternative to a Negotiated Agreement (BATNA)
- Tactics for Negotiation Process
- International Negotiations
- Listening Skills
- Vocal Skills
- Influencing and Persuasion Techniques
- Cultivating Problem Solving Skills
- Time and Stress Management Techniques
KAM Key Metrics
- Pestle Analysis
- SWOT Analysis
- Value Chain Analysis
- Competitor Analysis
- The Balanced Scorecard
- Financial Measures
- KPI
- KPIs for KAM
Evaluation process
A test is needed to be cleared for the certification.
- Comprehensive Assessment: 60 minutes
- 50 questions, 50 marks.
- Pass 25 marks (50%).
- No negative marking. Online exam.
How it helps
Certified Key Accounts Manager benefits include:
- Enhances skills and knowledge in key accounts management.
- Strengthens the student's CV and improves employability.
- Provides a competitive advantage in the job market.
- Opens doors to career opportunities in sales, marketing, and key accounts management.
FAQs
The Key Accounts Manager Certification is a program that assesses candidates' skills and knowledge in key account management, covering areas such as key account strategy, relationship management, and negotiation skills.
This certification is ideal for sales and marketing managers, professionals, executives, and graduates looking to excel in key accounts management and advance their careers.
The certification enhances your skills, improves employability, provides a competitive advantage in the job market, and opens doors to career opportunities in sales, marketing, and key accounts management.
The course covers key areas, including key account development, relationship management, negotiation skills, key account strategy, and KAM key metrics.
There are no specific prerequisites to enrol in the Key Accounts Manager Certification. It is open to both professionals and graduates interested in key account management.